Social Media

and
How to visible and sell
Social Media Manager –
Vivaki Moladova

LCVP MKT & PR –

AIESEC in Chisinau
What is Social Media
In Moldova?
 TOP SOCIAL MEDIA PLATFORMS

1 260 000 490 000

*

920 000 160 000

896 000 160 000
*

Source: Gemius Explorer, adwords.google.com, rb.mail.ru, business.facebook.com *Estimat

TA: 15+
HOW SOCIAL NETWORKS EVOLVED IN 2018

OK 1 018 000 Ok.ru remains a leader in social networks,

-1%
but users migrate to other social networks
Facebook for better engagement options .
980 000 Facebook and Instagram become more
+29%
popular.
Instagram
540 000
+32%
VK
176 000
+15%
INSTAGRAM – highest increase!

Presence in Instagram &

Facebook – is a must!
Source: facebook.com, sales.mail.ru, 01.18, 09.18
TA: 15+ 6
BECAUSE INSTAGRAM AND FACEBOOK - MOST VISITED SOCIAL NETWORKS BY TA

Total Users Total Users Total Users

980K 540K 1 018K
Chișinău Users Chișinău Users Chișinău Users
56% 54% 40%
57% 43% 58% 42% 57% 43%
16% 15-24 13% 26% 15-24 20% 12% 15-24 11%

18% 25-34 15% 19% 25-34 14% 15% 25-34 13%

10% 35-44 8% 9% 35-44 5% 11% 35-44 8%

7% 45-54 4% 3% 45-54 2% 8% 45-54 5%

5% 55-64 2% 1% 55-64 1% 7% 55-64 3%

2% 65+ 1% 1% 65+ 1% 3% 65+ 2%

Source: facebook.com, sales.mail.ru, 09.18

TA: 15+
Who we are?
What you want
from me?
USER ENGAGEMENT ON FACEBOOK

Page
Clicks on Ads Liked Shared Posts Comments Likes
Posts

Romania 18 15 2 6 2

Moldova 14 13 2 2 1
Ukraine 14 10 1 2 1

USERS FROM MOLDOVA ARE THE MIDDLE POINT BETWEEN UKRAINE AND ROMANIA

Source: business.facebook.com; TA: 18+

What you want to
obtain?
1. Cold Traffic Campaigns.

The idea behind a prospecting campaign is:

1. To build your audience
2. Generate interest in your products
3. Make more people aware of your brand
and what you sell.
2. Remarketing Campaigns.

Your remarketing campaigns are where you’ll

make your sales and build a loyal following of
happy customers who will help sustain your
business.
2. Remarketing Campaigns.

Your remarketing campaigns are where you’ll

make your sales and build a loyal following of
happy customers who will help sustain your
business.
The 3 Stages of Customer Awareness

1. Awareness.
2. Consideration.
3. Conversion.
 Ad Formats
Facebook gives you 3 different ad formats.
 Single Image or Video Ad:
These are the most common Facebook ads that you’ll see.
 Carousel:
A carousel ad (slideshow ad) lets you show up to 10 different images or
videos, each with its own headline, description and URL.
 Collection:
This is a new ad format that is Mobile only.
 INSTANT
EXPERIENCE
CONTENT RECOMMENDATION

• Product Placement • Product Placement

• Inspirational Posts • Inspirational Posts
• Holiday Posts • Mood Posts
• Entertainment Posts • Instagram Winner
• Fun Posts “#YEPMoldova”
• Mood Posts • Insta-stories At Least 20 Per
• HYPE Posts Week
Thank You!