m

m

Ê j

is an optical disc storage medium
designed by Sony to supersede the standard 
ormat. mt can store up to 50gb o data.

Ê
he disc has the same physical dimensions as

standard s and s.

Ê As o January 2009, more than 890 Blu-ray disc

titles are available in Australia, 720 in Japan,
1,140 in the nited Kingdom, and 1,500 in the
nited States.




m
 -
Ê mt·s creation was overlooked by
oshiba.

Ê mt has the same imensions as Blu-ay.

Ê mt was Launched
arlier then Blu-ray.

Ê mt had less space but aster reading capacity.

Ê mt was launched earlier then Blu-ray.

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Ê j

Ñalso known as j
 or j) is
an optical disc storage medium designed to supersede
the standard  ormat. mts main uses are or
storing layStation 3 games, high-deinition video,
and data storage, with up to 50 GB per disc.
he disc
has the same physical dimensions as
standard s and s.
Ê
here are already over 3000 movie titles, available all
over the world, on the Blu-ray disc ormat. All the
major ollywood Studio·s like Warner bros.,
aramount, 2th entury ox etc. are already on the
side o the ormat.
Ê
ill July 2009, over 2 million Blu-ray movies and 35
million Blu-ray games have been sold. Although still
dwared in comparison to  sales, it is catching up
quickly.
   


he
echnologies eveloper, Sony, wants to achieve the

ollowing objectives or the ew isk ormat
Ê
stablish the technology in the new world market
Ê Supersede the  ormat
Ê ake it the Leading ormat disk used around the
world
Ê
nable ull 
 playback
Ê reate Large amounts o isk Space to go with the
emanding need in the world
Ê ver throw the ompetition
Ê Show
he advantages o this
echnology
o ajor
studios
Ê oresee the technologies advancement
Ê o more research to make sure the technology is
standing with the developing world
ÿ     

Ê eclining revenues make it hard to justiy the large

capital investment in new upcoming technologies.
Ê arket suspicion o large corporations is hindering
the raising o new capital.
Ê Service providers are hesitant to invest in new
technologies that cannot provide immediate beneits.
Ê ompetition rom older but cheaper technologies is
having a lot o eect in new but expensive
technologies.
Ê egulation continues to bandwidth hindrance to truly
competitive markets and lower cost structures.
¦  S   

Ê S  is one o the leading electronic companies

in the world, with total 1.5 billion annual sales
around the world. mts revenues are up to 77.7
billion $ÑS). Sony is also one o the leading
manuacturerso electronics, video, communicati
ons, video game consoles, and inormation
technology products or the consumer and
proessional markets.
Ê ue to its large consumer base, the company is
well suited to do a large scale investment on such
a new technology, such as Blu-ray.
©  S
  

Ê umber-
he customer number in this

technology will vary, due to the act that people
take time to adjust to new technology.
Ê
xpected user·s o this technology till 2010- © 
 
Ê
ype-
he customer type is expected to be urban
and new-age organizations.
Ê ecision rocess-
he main point o problem or
customer is the 
  But on the
other hand, the amount o space Blu-ray oers
can also change the ecision process o the
customers.
Î  S
  

Ê arket Shares- - currently holds 27%

market share in the market. Although mt is
steadily loosing it·s market share to Blu-ray.
Ê Strengths- - is currently cheaper then
the Blu-ray.
he manuacturing process is also
easier then Blu-ray. mt is also being promoted by
big m
companies like, icrosot and mntel.
Ê Weakness
he isk space is almost hal o Blu-
ray.
ven the urrent consumers are slowly
losing their trust in this technology.
he
technology also has slow reading capability.
x   j



Ê Large group o 
manuacturers, including ell,
ewlett ackard, itachi, LG
lectronics,
itsubishi
lectronics, Sharp, Sony,
K and

homson
lectric, anasonic Ñatsushita

lectric), ioneer, oyal hilips
lectronics,
Samsung are on the Blu-ray·s side.Some content
providers also are onboard. mn addition to the
obvious backing rom Sony-ailiated movie
studios.
8.    



 
Ê
he company is well unded.
heir will be no problem o
low marketing cost.
Ê
he marketing campaign is keen on creating awareness
about the amount o space this technology oers.
Ê
he technology is more advance then its other competitors.
Ê
he company has a lot o man power.
hey also have a,
comparatively quick recruitment process.
 
Ê
he ompany is not keen on investing a large amount or
the technologies marketing campaign. mt believes that the

echnology will promote itsel, once its usage begins.
Ê
he arketing ampaign is very slow and orthodox.
Ê
he company has a high employee turnover.
Ê
he company is over conident o Blu-ray·s success.
8.    



Ê any leading and upcoming electronic companies and
major ollywood studios are already backing this
technology.
Ê
here is already a buzz about this technology in the
market.
he marketing campaign should cash in this
opportunity and create awareness about it.
Ê
he competition o Blu-ray is already being considered
obsolete to it.

 
Ê -, Blu-ray·s competitor is also being backed up by
many m
companies like icrosot and mntel.
Ê ew storage technologies such as lash drives are on the
rise. Although their sales are not much, they can be
considered a threat later on.
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Ê urchasing a blue ray  player can prove be
an investment in cutting edge technology as well
as high end entertainment.
Ê mn the area o optical entertainment, changes are
taking place at a rapid pace. mt is becoming quite
a challenge or the average consumer to keep up.
Ê
o mndian onsumers iscounted -
appears to be more attractive then BL-A.

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A   LSm
Ê ue to low sales, as well as no backing rom
major retailors, - has lost the ormat
war.
Ê BL-A·S sales, although dwared by , are
rising up steadily.
Ê Sony·s leadership has changed the new ormat
problem.

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