Graphic and Communication

Arts
Pierre Anthony O. Oreto
 What is Graphics?
• Graphics (from Greek γραφικός graphikos,
"belonging to drawing") are visual images or
designs on some surface, such as a
wall, canvas, screen, paper, or stone to inform,
illustrate, or entertain.
• In contemporary usage it includes: a pictorial
representation of data, as in computer-aided
design and manufacture, in typesetting and
the graphic arts, and in educational and
recreational software. Images that are
generated by a computer are called computer
graphics.
 Graphic and Communication Arts
• In graphic communication or arts, creative and
visual thinking come together with
information and technology to educate a
target audience or to entice consumers into
purchasing products or services.
 Graphic and Communication Arts
• The graphic artist can often serve as the
conduit between a business and their
customers, as they transform strategic
concepts and marketing messages into visual
representations.
 Graphic and Communication Arts
• The work of the graphic artist or designer can
be found everywhere, from the ad on the side
of a bus to the fancy animation on a website.
 Graphic design
• Graphic design is the process of visual
communication and problem-solving through
the use of typography, photography and
illustration. The field is considered a subset
of visual communication and communication
design, but sometimes the term
"graphic design" is used synonymously.
 Graphic design
• Graphic designers create and combine
symbols, images and text to form visual
representations of ideas and messages. They
use typography, visual arts and page
layout techniques to create visual
compositions.
 Graphic design
• Common uses of graphic design
include corporate design (logos and branding),
editorial design (magazines, newspapers and
books), wayfinding or environmental
design, advertising, web
design, communication design,
product packaging and signage.
Make Learning Easier with These
Graphic Design Tips for Teachers
March 14, 2018
by: Ashleigh Lutz
 Make Learning Easier with These
Graphic Design Tips for Teachers
• Everyone tells you not to judge a book by its
cover but we often do so anyway, even if
we’re not aware that we’re doing it. There’s
something about good graphic design that
naturally attracts the eye, holds the reader’s
attention, and increases comprehension.
 Make Learning Easier with These
Graphic Design Tips for Teachers
• So when you’re creating resources,
assignments, presentations, and assessments
for your students, it’s important to be mindful
of graphic design. We’re not suggesting that
you need to spend hours creating intricate,
sophisticated works of art, but there are
elements of design that would be good to
keep in mind to help your students as they
learn.
 Make Learning Easier with These
Graphic Design Tips for Teachers
• We’ve put together these graphic design tips
for teachers to ease the learning process and
help you ensure your students are
understanding the material.
 For starters, how do we learn?
• To understand why graphic design is
important in educational materials, it’s
important to first understand how we learn. At
the most basic level, the way we process and
store information can be split into two main
categories: working memory and long-term
memory.
 For starters, how do we learn?
• Working memory is limited, as it is the part of
our brain that consciously processes
information in real time, but long-term
memory seemingly has an unlimited capacity.
Long-term memory stores information in
mental structures that we use to organize and
categorize knowledge.
 For starters, how do we learn?
• The interaction between these two aspects of
memory is a two-way street. We construct
new mental structures in working memory so
they can be integrated into long-term
memory, and the existing knowledge in long-
term memory is regularly brought into
working memory to help us understand the
world around us.
 For starters, how do we learn?
• (Without these interactions, we would
constantly feel overwhelmed because
everything around us would be perceived as
new information!)
 For starters, how do we learn?
• With a basic understanding of how memory
interacts with itself, let’s take a look at how it
specifically works in relation to learning new
information, which typically requires great
effort for most people. (Reviewing previously
learned information can require a lot of effort,
too.)
 Graphic Design Tips for Teachers
Utilizing graphic design in learning is a powerful tool for establishing
focal points, communicating key concepts, and engaging your
audience. On top of these benefits, there are a number of design
elements you can implement to maximize the impact of your lesson
and ease the strain on your students’ working memory.

There are lots of graphic design tips for teachers out there, like the
• Contrast,
• Repetition,
• Alignment
• Proximity design principles (typically shortened to its acronym)

But here, we’ll focus more on a few less-obvious elements you may
not even think about when designing pieces.
 Graphic Design Tips for Teachers
Decades ago, educational psychologists
developed a cognitive theory of multimedia
learning that has been rigorously tested time
and time again. One principle from this theory
tells us that words should be placed near their
respective graphics.
 Graphic Design Tips for Teachers
This helps students focus on what is
immediately relevant and reduces unnecessary
processing from the working memory.
 1. KEEP LABELS CLOSE TO THEIR
PARTS
• We often feel the urge to keep resources neat
and clean, but this sometimes leads
information to be arranged in a way that
actually inhibits learning.
 1. KEEP LABELS CLOSE TO THEIR
PARTS
• We often feel the urge to keep resources neat
and clean, but this sometimes leads
information to be arranged in a way that
actually inhibits learning.