HABITT

COMPANY INTRO

• Extension of IBL (International Brands ltd)

• Started Operations in 2001

• The Complete Home Store

• Offers high quality products at low prices

• Variety consists of:

• Home Furniture
• Decoration
• Bedding
• Kitchen, Bath, Outdoor Accessories
• Kids Furniture
• Lights
 SWOT ANALYSIS

Variety of Products -
Good Brand Image -

S W
 Supply of seasonal wood
Boom in Industry -  Absence of usage of modern technology
Free delivery on Home - Presence  High Price
in Market -  Upper-middle class and upper class consumers
Good Packaging -
Unique Design -

O T
Growing Market -  Resource Scarcity
More outlets in other major cities -  Decreasing Exports
Latest technology implementation -  Power issues
Innovative design to attract low end consumer -  Shortage of technical labor
 INTERNAL FACTOR EVALUATION
Key Internal Factors Weights Rating Weighted Score
Internal Strengths
Variety of Products 0.1 3 0.3
Brand Image 0.1 3 0.3
Boom in Industry 0.1 3 0.3
Free delivery on Home Accessories Rs 5000 &
above 0.05 3 0.15
Presence in Market 0.05 3 0.15
Packaging 0.1 4 0.4
Strong Marketing 0.1 4 0.4
Internal Weaknesses
Low level of training facilities 0.05 2 0.1
Supply of seasonal wood 0.05 1 0.05
Absence of usage of modern technology 0.1 1 0.1
High costing as compared to local furniture
shops. 0.1 2 0.2

Target upper-middle class and upper class only 0.1 2 0.2

Total 1 2.65
 EXTERNAL FACTOR EVALUATION

Key Internal Factors Weights Rating Weighted Score

Opportunities
Growing Market 0.1 4 0.4
More outlets in other major cities 0.05 4 0.2
Latest technology implementation 0.1 1 0.1
Innovative design to attract low end consumer 0.05 1 0.05
Standardization makes brand more attractive 0.05 1 0.05
Threats
Resource Scarcity 0.25 2 0.5
Decreasing exports because of poor quality 0.2 3 0.6
Energy issues of country 0.1 2 0.2
Shortage of technical labor 0.1 2 0.2
Total 1 2.3
 COMPETITIVE PROFILE

Small/Medium sized
Critical Success Interwood Moble
Habitt furniture shops
Factor
Weight Rating Score Rating Score Rating Score
Brand Reputation 0.05 3 0.15 3 0.15 3.5 0.175
Technology 0.1 2 0.2 1 0.1 2.6 0.26
Product Variety 0.15 2.8 0.42 3 0.45 3 0.45
Skilled Labor 0.1 3 0.3 3 0.3 3 0.3
Market share 0.1 3 0.3 3 0.3 2 0.2
Marketing 0.1 3.5 0.35 1 0.1 3 0.3
Low cost structure 0.1 2 0.2 3.7 0.37 2 0.2
Packaging 0.05 3 0.15 2 0.1 3.3 0.165

Customer retention 0.1 3 0.3 3 0.3 3.5

0.35
R&D 0.1 2 0.2 1 0.1 2 0.2
Booming Industry 0.05 2 0.1 2 0.1 2 0.1
Total 1 2.67 2.37 2.7
4 STEPS TO VISUALISING BOS
 SIX PATHS TO FRAMEWORK

Head-to-Head Competition Blue Ocean Strategy

Industry Non-customized furniture Modern and customized furniture as per
the requirement of customer
Strategic Interwood and local furniture Electrical appliances market and furniture
Group market recycling market
Buyer Upper Class / Lower Class (24 – 55+) Upper + Middle + Lower Middle
Group Class, People who want customized
furniture
Scope Undifferentiated Furniture Distinguishable and unique furniture along
with special features as per the ease and
requirement of the user
Function Providing Traditional Furniture, Comfortable customized furniture, all-in-
no emotional appeal one services, recyclable furniture
Time Limited Furniture Designs Technologically sound, customized designs
as per the customer’s need
 Red Ocean Offering

Utility Blocks
BUYER UTILITY MAP
Blue Ocean Offering
 BUYER UTILITY MAP

Lack of fun & image in Purchasing Lack of risk in maintenance

Offer customized furniture (multi- Offer easy instalment plans
fuctional product)

BLUE
OCEAN

Lack of customer productivity in No environmental friendliness in

supplements disposal
Interior designers to offer consultation Furniture exchange offer
services
 AS-IS STRATEGY CANVAS
10
9
9
8
8
7 7
7 6 7
6
5
5

2 1
1

0
Quality variety Customization Affordability After Sales Delivery Knowledge Promotion

Habitt Interwood Local Furniture

 TO-BE STRATEGY CANVAS

12

10
10
9
8 8
8 7 8
7 7
7
6
6

0
Quality Variety Affordability After Sales Delivery Knowledge Promotion Customization Exchange Installment
Policy Plan
To Be As Is