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M Harley-Davidson, Inc. (H-D),
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A or Harley, is an American
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Y motorcycle manufacturer,
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founded in Milwaukee,
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Wisconsin in 1903.
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• One of two major American motorcycle
O manufacturers to survive the Great Depression
R (along with Indian),[5] the company has survived
I numerous ownership arrangements, subsidiary
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A arrangements (e.g., Aermacchi 1974-1978 and Buell
L 1987-2009)
• , periods of poor economic health and product
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quality, as well as intense global competition,[6] to
C become one of the world's largest motorcycle
K manufacturers and an iconic brand widely known for
G its loyal following. There are owner clubs and events
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O worldwide as well as a company-sponsored brand-
U focused museum.
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R MAIN PRODUCT : MOTORCYCLE
O OTHER PRODUCTS : CLOTHES AND ACCESSORIES
D SERVICES: MOTORCYCLE SET UP
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N One of the most highly awaited brand activation in all the harley
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davidson enthusiast all around the world in where this is where it unveils
B all the new releases for the whole world.
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N It is both a brand activation and an advertisement as well because
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there are roughly more harley davidson motorcylce in this parade and
A event in where every body can see the beauty of the company. There
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are also less cost because the event is sponsored by all the community
I and no rider is getting paid for bringing in his/her own motorcycle.
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H.O.G. RALLY PHILIPPINES: this is the philippines version of sturgis in which it is also
celebrated during the anniversary of the company here in the philippines.

It is great for all the consumers because they are astounded with the sound of
the motorcycle’s which brings in the crowd to gather and witness all the
motorcycle’s glory. One of the main objective of having this event is showing
the philippines its lines of product as well as promoting camaraderie within its
members. Held at different locations every anniversary.
BICOL RIDE: it is an event where in all the members are invited (at their own
cost) to travel to bicol to gain attraction and gain new members (customers)
along the way.

Almost all the events of harley davidson starts with a parade or ride to a
place where the event is being held this is to cause attraction and also for
the members to use their motorcycle’s after the parade the motorcycle’s
are parked for everyone to see and interact and there are both by the
company in where customers can ask questions and all the members are
very friendly towards all the people looking at the motorcycle’s
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BREAK PEDAL PROBLEMS
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• FAILURE TO REPLACE BREAK FLUIDS EVERY TWO (2) YEARS
I RESULTS TO A SUDDEN AND COMPLETE LOSS OF BREAK.
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I • ROYAL ENFIELD (INDIA BASED MOTORCYCLE MAKER) WILL
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I INTRODUCE A NEW BIG MOTORCYCLE THAT COULD LEAD TO
C HARLEY DAVIDSON’S LOSS OF DOMINANCE OVERSEAS
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N CLUTCH ASSEMBLIES
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F • DEFECTS IN THE HYDRAULIC CLUTCH MAST CYLINDER OF TOURING
I BIKES LIKE ITS ELECTRIC GLIDE ULTRA CLASSIC,ROAD GLIDE
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A SPECIAL,CVO SOFTAIL PRO STREET BREAKOUT ETC.
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I 1st objective: make an every other year event to decrease the
O chance of loss of break for every owner/customer oh harley
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davidson this event can also be used to create an advertisement
O because almost every event of the company all the owners show up
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to showcase their own motorcycle’s and this can get paid by other
O brands and companies just for their name to be in the said event.
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2nd objective: make new campaigns and advertisements that show the
N dominance of harley davidson as a luxury motorcycle unlike any other
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brand make use of all resources especially their human resources to
F show future customers the benefits of owning one and staying with the
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company.
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T 3rd objective: have a free check up for all motorcycle owners of the
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O company to ensure that the clutch assemblies are not broken and to
N have an event afterwards focusing on showing that the clutch
O assemblies are not broken this can be showcased by having a long ride
F drive in zigzag roads to show people that the clutch is working fine and
O better than ever.
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M 4th objective: try on getting new target markets because currently
U the only market they have so far that they are dominating are the
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A age bracket of people who are above 40 who are willing to spend
T extra cash to get what they want.
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M 1ST RECCOMENDATION: I recommended they contact all their
M owners/customers and inform them about the problems and offer
E them free check up and discounts for repair services this might be
N a little costly but it will all be worth it in the long run
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M 2nd recommendation: since they are a vehicle company why not
M have an event that will showcase all their products while driving
E the road. This is to show the people the look of the company and
N the camaraderie of the community inside the company. This will be
D less costly because every owner don’t require assistance in their
A vehicle and they will attend the event for free for sure.
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3rd recommendation: get partners and sponsors to lessen the cost of
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having to check the clutch assemblies this will be more benifitable for
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both companies, because they will both satisfy their client and for the
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partners they can get new clients for their own business.
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C 4th recommendation: instead of making really big motorcycle’s
O they can try to make one that can fit the new generation because
M their design looks good but millenials have different taste than their
M other target markets this can increase sale and also boost their
E chance on staying on top as the top luxury motorcycle
N manufacturer all over the world.
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 1ST ACTION PLAN
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I PROGRAM: DETAIL: PROPOSAL:
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CHECK UP AND OFFERING FREE CREATE AN EVENT TO
CHECK UP AND PROMOTE
P REPAIR. DISCOUNTED REPAIR AWARENESS ABOUT
L TO ENSURE BREAK SYSTEM AND
A CUSTOMERS ARE REPAIRS
HAPPY
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I PROGRAM: DETAIL: PROPOSAL:
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MOTORALLY AN EVENT TO CREATE A
SHOWCASE THE MOTORALLY
P PRODUCT LINE WHILE
L HAVING FUN AS WELL
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PROGRAM: DETAIL: PROPOSAL:
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MOTORSHOW AN EVENT WHEREIN CREATE AN EVENT
MANY REPAIR FOR MOTORSHOW
P AND REPAIR COMPANIES ARE AND REPAIR WITH THE
L SESSION PRESENT TO CREATE HELP OF SPONSORS
A A BETTER AND PARTICIPATING
MAINTENANCE COMPANIES.
N SERVICE FO ALL THE
CUSTOMERS
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PROGRAM: DETAIL: PROPOSAL:
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SCHOOL ENTERING THE ENTER AN EVENT IN
COMPANY AS A SCHOOLS LIKE
P CAMPAIGN AND SPONSOR OR (BRANDS FESTIVAL) IN
L JOINING SCHOOL CONTRIBUTOR TO OTHER SCHOOLS AS
A EVENTS. CERTAIN SCHOOL WELL.
EVENTS TO TARGET
N YOUNGER
CUSTOMERS
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I FOR THE FIRST ACTION PLAN: SETTING UP AN EVENT SOMEWHERE IN
V MANILA LIKE SMX FOR EXAMPLE TO HAVE FREE CHECK UPS AND ALSO
E TO SHOWCASE THE PRODUCT LINE. AND HAVE A UNITY RIDE AFTER TO
R SHOW CUSTOMERS THAT THERE IS NO MORE PROBLEM AFTER HAVING
A REPAIRS ON THE BIKE.
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D FOR THE SECOND ACTION PLAN:MOTORALLY EVENT USUALLY TO
E NORTH OR SOUTH OF MANILA USED TO PROMOTE THE COMPANY
L AND FOR THE CLIENTS TO HAVE FUN THIS IS ALSO A PART OF THE
I COMPANY’S LOYALTY PROGRAM WHEREIN IF A MEMBER THERE ARE
V CERTAIN GIVEAWAYS LIKE SHIRTS CAPS AND OTHER ITEMS TO BE
E GIVEN AWAY FOR FREE.
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D FOR THE THIRD ACTION PLAN: SETTING UP AN EVENT FOR MOTORSHOW
E AND REPAIR SESSION ITS LIKE HITTING 2 BIRDS WITH ONE STONE
L BECAUSE THE TICKETS SOLD IN THE EVENT CAN BE USED FOR A CAUSE
I AND THE EVENT IS ALSO FOR THE MAINTENANCE OF THE CUSTOMERS
V AND ALSO A PROMOTION FOR THE COMPANY SINCE THE SHOW WILL
E BE A HEAD TURNER FOR EVERY ONE TO SEE. MIGHT ALSO INCLUDE
R BANDS TO PERFORM IN THE SAID EVENT AND GET SPONSORS LIKE JACK
A DANIELS AND OTHER BEER COMPANY’S WITH THE SAME ADVOCACY
B AS THE COMPANY.
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D FOR THE FOURTH ACTION PLAN:JOINING SCHOOL EVENTS IS EASY
E BECAUSE ALMOST ALL MARKETING DEPARTMENT IN EVERY
L SCHOOL ARE LOOKING FOR SPONSORS AND PARTNERS TO MAKE
I SURE THAT THE EVENT WILL BE AS BEAUTIFUL AS IT CAN BE. CAN
V SUPPLY DESIGN BANNERS AND MOTORCYCLE TO BE PRESENT
E DURING THE EVENT IT WLL ALSO BE SHOWCASED IN THE EVENT TO
R PROMOTE AWARENESS AND GET NEW AND YOUNGER CUSTOMERS
A AS WELL.
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