Business Plan

Belgrade, February 2014

Advantages of TV Turk Live

 Functional state-of-the-art platform with significant number of users

 Starting new platform takes up to 5 years to set up and launch

 Stable and fully integrated software which is not dependable on other software subcontractors

 Customer related (B2C and B2B)

 frendly-2-use
 easy and time short launching of platform
 Flexible and adaptable

 Network of servers on 4 continents

 Covering Turkish diaspora and hotels on Turkish coast with a possibility of including international and other national channels
(Russian, Polish, Spanish, Albanian, etc.)
Technical Advantages of TV Turk Live

 Core Platform for a wide range of services to support including Hybrid IPTV/OTT

 Simultaneous support of browser based fat (built in) clients for STBs

 Stylish and easy to navigate user interface

 Easy and fast channel switching

 A wide choice of extra services to generate additional value: native clients for mobile phones, tablets and Smart
TVs, cayron advertising, Timeshift/Catch up, etc.

 Choice of audio, subtitle and teletext pid

About TV Turk Live

 TV Turk Live is a brand new platform for internet TV browsing based on modern
and original software and hardware solutions with the variety of new options

 TV Turk Live broadcast national and local channels from Republic of Turkey,
including channels of national minorities such as Kurdish

 Unique product of a new generation

 Consists of a set-TV-box and software that it contains and allows to all users to
be connected with their native countries, wherever they are in the world.

 Developed to smoothly stream audio/video signal to almost any type of devices

such as TV set, PC computer, mobile devices, tablets, Smart TV’s and game
consoles with the Internet connection

 Working on the principle of Unicast

 We use the newest generation of Motorola boxes which are proven to be the
most reliable
 Authorized Partners of Motorola
About TV Turk Live
 Sport Plus Live TV Limited LTD, fully developed 20 different IPTV projects, based on the state-of-the-art software H.264/AAC encoding
platform.

 Today, SPL LTD has 20 finished state-of-art platforms, while the expansion started with the following:

 TV Turk Live, , www.tvturklive.com

 TV Polska Live, www.tvpolskalive.com
 IPTV Iliria, www.iptviliria.com
 TV Russia Live, www.tvrussialive.com
 TV Italia Live, www.tvitalialive.com
 TV Espana Live, www.tvespanalive.com

 Our main goal is to deliver most popular TV channels

to diaspora around the world and enable them to
culturally and informatively stay close with their
home country.
About TV Turk Live

 Goal
 Presentation and promotion of TV Turk Live to the Turkish diaspora living in
Europe, USA, Canada and Australia
 Development of business on the markets of Europe, USA and Canada and in
second phase in Australia, in order to improve business goals

 Target groups
 Turkish diaspora and Turkish ancestry living and working in Germany
(4 - 5 mil.) and other European countries (6 – 8 mil.) and USA (600 K),
Australia and New Zealand (500 K), Canada (150 K) and Russia (150 K)
 According to demographic data male/women age 15 - 64
 With the sufficient income to pay for the additional income to watch TV Turk
Live
 Looking for better and reliable service, Turkish Diaspora Map
 Competitive prices, with number of benefits (free 2 or 3 months watching on
PC/Mac/Linux or iPhone/iPad)
TV Turk Live Milestone 1

 Number of customers – 10.000 (with 2 years contract)

 Turnover
 Every customer pays 30 USD per month/per subscription
 Total per month - 300.000 USD

 Monthly costs
 Internet flow 15 GB – 19.500 USD
 License for all TV channels – 2 USD/per customer – 20.000 USD
 Call center (equipment – internet + phone) – 500 USD
 Staff (4 call center people + 2 technicians – salaries) – 2.600 USD
 Total costs – 42.600 USD

 Profit (Turnover vs. costs)

 Total 257.400 USD per month
TV Turk Live Milestone 2

 Number of customers – 50.000 (with 2 years contract)

 Turnover
 Every customer pays 30 USD per month/per subscription
 Total per month – 1.500.000 USD

 Monthly costs
 Internet flow 75 GB – 97.500 USD
 License for all TV channels – 2 USD/per customer – 100.000 USD
 Call center (equipment – internet + phone) – 2.000 USD
 Staff (7 call center people + 4 technicians – salaries) – 4.800 USD
 Total costs – 204.300 USD

 Profit (Turnover vs. costs)

 Total 1.295.700 USD per month
TV Turk Live Milestone 3

 Number of customers – 100.000 (with 2 years contract)

 Turnover
 Every customer pays 30 USD per month/per subscription
 Total per month – 3.000.000 USD

 Monthly costs
 Internet flow 150 GB – 195.000 USD
 License for all TV channels – 2 USD/per customer – 200.000 USD
 Call center (equipment – internet + phone) – 3.000 USD
 Staff (10 call center people + 5 technicians – salaries) – 6.500 USD
 Total costs – 404.500 USD

 Profit (Turnover vs. costs)

 Total 2.595.500 USD per month
TV Turk Live Milestone 4

 Number of customers – 1.000.000 (with 2 years contract)

 Turnover
 Every customer pays 30 USD per month/per subscription
 Total per month – 30.000.000 USD
–
 Monthly costs
 Internet flow 15.000 GB – 1.950.000 USD
 License for all TV channels – 2 USD/per customer – 2.000.000 USD
 Call center (equipment – internet + phone) – 10.000 USD
 Staff (40 call center people + 10 technicians – salaries) – 21.000 USD
 Total costs – 3.981.000 USD

 Profit (Turnover vs. costs)

 Total 26.019.000 USD per month
Mechanism of realization

 STEP ONE

 Creating relationship with TV channels in Turkey and Cyprus , but first with the most popular
 Creating network of distributors and representatives

 STEP TWO

 Creating bundle package

 STEP THREE

 Delivering the service to customers

 STEP FOUR

 Analyzing the results

 Proposals for improving and upgrading
Benefits

Next to measurable benefits given in the previous slides, non-measurable benefits apply as follow:

 Popularization of Turkish music, culture, history and traditional values in more modern, creative and entertaining
way

 Expansion on the wide-range of population and coverage on the other territories

 Increased scale of media channels’ ratings

 Influence of advertising program on new viewers out of the borders of Turkey, which is on the other side
beneficial to both provider and its advertisers
Thank you!