SOCIAL MEDIA MARKETING

( Seminar Presentation)

-By,
Miss. Sawant Sayali Pradiprao.
MBA II, Roll no.- 44
Karmaveer Bhaurao Patil
Institute of Management
Studies and Research, Satara.
 What is Social Media?
Social Media is a platform that lets us participate in social networking. We
can share our posts on various social media platforms to improve business
visibility. Today it is the best source for news updates, marketing,
education, and entertainment.
Popular social media sites include:
•Face book
•Twitter
•Google+
•LinkedIn
•YouTube
•Pinterest
•Instagram
•Tumblr
•Vine
•Snap chat
 Social Consumers:
• The social consumer is a new breed of engaged and informed customer and that means
every industry, every vertical and ultimately every business is going to be rethought in a
social way.
• Indian Social Consumers:
1. The youth of today are materialistic, and not guilty about it
2. 'I need it NOW!': The new anthem
3. Impulsive and novelty-seeking
4. A value conscious luxury market -- an oxymoron of sorts
5. The empowered woman of today
6. Vivid dramatization makes for memorable communication
7. Determining the right price is a minefield
8. Increasing affluence is not all good
 Segmentation:
Segmentation: • Identify basis for segmentation
Geographic • Determine each characteristics of each market
Demographic segment
Psychographic
Behavior

The Role of Social Media in Segmentation:

• SM help the company identify the Audience.
• The information flow in SM help identify the basis for a better
segmentation by tracking the consumers’ characteristics, needs, opinions
and interests
users have registered their personal attributes
 declare benefits sought
 value preferences (quality, style, price, image)
 behavioural measures (usage, attitudes, brand loyalty)
 Digital Communities:
• A community enables an individual to have a chance to improve their
professional and personal network. Naturally, communities contain a
diversity of opinions, ideas, and knowledge from others that one would never
encounter alone without their inspiration and resources.
• Communities of interest or place that rely on digital technologies such as
mobile phones, the Internet and e-mail to communicate, network and
disseminate information.
• Organization of the people with the same ideas, believes and interests in
particular digital groups.
• Examples: 1. Global Matchmaking Apps, 2. Recipe Discovery Platforms, 3.
Open Source OS Communities, 4. Secondhand Exchange Marketplace, 5.
Photography Community Apps, 6. Peer Marketplace Apps, 7. Locals
Connecting Apps, 8. Online Gardening Communities, 9. Social e-Commerce
Apps, 10. Hybrid Retail Platform, 11. Branded Personal Training Apps, 12.
Member-only Gamer Communities, 13. Global Run Clubs, 14.Branded
fitness Communities, etc.
 Social Media Zones:
Social Community: The channel of social
media used for social interactions between
individuals and groups and other activities by
a community of people. Channels in this zone
include, Twitter, Face book, and LinkedIn.
Social Commerce: This zone is specifically
for online buying and selling of goods and
services between individuals and groups.
Channels in this zone include, TripAdvisor,
Yelp and Groupon.
Social Publishing: Deals with spreading
content or information about a certain topic
to an audience. Channels in this zone
include, BlogSpot/ blogger, Tumblr, Flickr,
and YouTube
Social Entertainment: This zone comprises of
social media channels used for play,
enjoyment and entertainment. This includes
games, art, and videos. Channels in this zone
include, MySpace, Instagram and
Come2play.
 Career In SMM:
• Beyond the pure love of social engagement, how to move forward with a career in social media?
• 5 Reasons to choose SMM:
1. Perfectly blends your passion & work
2. Fosters personal connections between companies and their audiences at next to zero cost
3. Diverse range of Social Media Career Opportunities
4. Easy, traceable and helps businesses develop long-term relationship
5. Good salary packages even for the freshers

• Steps to make successful career in social media marketing in India:

• Be highly active on all social media channels: You need to interact with your companions, followers,
friends, and supporters all the time. You should always post the content of their advantage.
• Multiply your number of followers on regular basis: Increase your followers, companions, friends
and adherents on various social communities.
• Be a trendsetter and break the News: You need to be the first one who posts something, plus you
need to make that viral too- something like breaking news, fascinating story, interesting videos and
pictures and so forth.
• Create your own Personal Brand: Choose one profile picture for every one of your social networks,
and abstain from changing them frequently especially with small-scale blogging systems like Twitter.
Individuals evaluate you more by your profile picture than your name. Create and save your BIO to
utilize it on all your social media platforms.
• Start own blogging sites and post what you love most Start your own blog utilizing free third party
services such as different self hosted bogs or wordpress.com. Start composing articles and blogs on
your interests and utilize web-based social networking to drive movement. You can include pieces and
source URL from different sites to get more activity.
 Social Media Marketing Job Positions
 Web-based social networking experts come in a wide range of structures,
contingent upon whether you are associating specifically with key groups of
audiences or working in the background. Below given are some noticeable job
positions available to make career in social media in India-
• Social media manager/management
• Social media developer (technical)
• Online writer/editor
• Social media marketer
• SEO consultant
• Graphic/online designer
• Social media strategist
• Public relations specialists
• Online video producer
 References:

• https://www.researchgate.net/publication/318340166_T
he_role_of_social_media_in_segmentation_targeting_a
nd_positioning
• https://www.igi-global.com/dictionary/creating-
analytical-lens-understanding-digital/7583
• https://www.trendhunter.com/slideshow/digital-
communities
• https://introtosmmlesley.wordpress.com/2017/05/06/the
-4-zones-of-social-media/
• https://www.digitalvidya.com/blog/career-in-social-
media/