MGT368

Members:
Rishad Ishtiak Habib
Mohammed Ezadus Salam
Najeeb Abedin
M Mamunur Rashid Sarker
Rahat Maleque
Faraz Ekhlas Zubair
 Product:
Bangla Greeting Cards
TriMatric
Redefining Your Expressions!
 What is TriMatric?

 A greeting card company which targets the

socially conscious and educated teenagers and
young adults of Bangladesh who welcome
Bengali cards

 Mission: Create a need for sharing the

emotions and feelings by meeting the everyday
needs of our Young Bengali Culture.

 Regular occasions as well as Special days such

as fathers day, mother’s day, Ekushey
February or Bijoy Dibosh.
LOGO…

Why the name: TriMatric?

 Words can be expressed in only 2
dimensions….we add a 3rd to it…the
EMOTION...
Market Information

Competition
 There are currently 13-15 greeting cards company in
Bangladesh(I.e. Ananda products, Creation
Ltd.,Motion works, Diamond products etc.)
 Printing, selling book & stationary item etc.

 Major Players: Azad Products, Hallmark, Archies etc.

 Hardly any card uses Bengali language to convey the

message

 They are not offering any differentiated products

(specialized in standardized products)
THEIR SAMPLES…
Industry Trend
 Bengali Culture is changing, so do the tastes and
preferences of the young generation

 Young generation don’t always find the exact words

to express their feelings in English greeting cards.

 Time Constraint: People these days have lesser

time and incentive to go to a card shop, buy a card,
and give it to their friends

 Most of these cards are designed for special

occasions. None of these companies provide cards
that can meet the daily incidents of life.

 Greeting cards are becoming an old and

standardized concept
Our Business Plan
 We plan to reboot the concept of
greeting cards
 We will introduce Bengali street languages
in greeting cards for the first time in
Bangladesh

 We will focus on customization

 With the help of a database of our

members we plan to:
 Create a culture of using greeting cards in our
everyday life.
 Remind them about any upcoming occasions
on which they might want to send greeting
cards
 Post cards to their peeps on special occasions
such as birthdays
Targeting the market

Bangladeshis who
are young-at-heart

Teenagers and
young adults

High school and

university goers

Social high school and

university goers
Pre-Launching Stage

 Color print advertisements in the

top 4 newspapers
 Main objective:
 To create awareness of the brand
 To provide a solution to the problem of
‘time constraints’ and ‘standardized
products’
 To let people know that Bengali street
language is going to be available in
greeting cards.
jo til b a s to ta ? !? Ashchhe kalke…
thik tym…
b ethik
idea ? !?

Opekkha korun…
Coming very soon!
s uicide kha o a r a gey…
WAIT!

Porer patai dekhun…

 NIYE ELO…
JHAKKAS SOLUTION!!!
NONSTOP VARIETY, ANKORA NOTUN SHOB SERVICE
NONTOP ISHMILE!!! - Customization (Design Your Own Cards)
- Memorizer (Event reminder)
- Card delivery service

- JOTTTTEEEL Shob bangla

cards…first time in bangladesh!!!

FIND OUT MORE AT OUR RETAIL OUTLET

Gulshan 2, Road 28. Phone No: 0179724122
Dhanmondi 27, Phone No: 01819145645
Website: www.tritmatricbd.com
Launching stage
 The launching ceremony would be held in a
special day, such as friendship day

 During that day a fixed number of envelopes

would be distributed in front of several
universities and high schools

 The envelopes would contain a friendship day

card and a leaflet which would contain detailed
USPs such as:

 Bengali street languages in greeting cards

 Customization
 Occasion reminders
 Card delivery services in specific areas
Launching stage (contd.)

 We would also host a opening

ceremony of our retail stores in
Gulshan and Dhanmondi
 Our chief guests would be
celebrities, like singers
 After the ceremony there would be
a free concert for the members only
Post Launching

 Marketing consists of three major

objectives:
 Creating customers
 Satisfying customers, &
 Retaining customers
 Our focus will be completely on customer
retention
 Hence we will focus on providing value on
every customer touch-point i.e. where a
customer comes in contact with the brand
 Some of the example are:
Touch-Point Marketing

 Consumers watch the ads:

 Touch the hearts of the viewers
 Customers enter the shop:
 Smell a wonderful fragrance
 Welcomed by the salespeople
 Cozy and friendly environment
 Customers asks for his/her need:
 Salesperson courteously points or
guides in the right direction
Touch-Point Marketing (contd.)

 Two Divisions in the shop:

 Customization Corner – computer
operators help out customers to design
their cards
 The Vault – a separate section where
ready-made sample of the cards will be
presented in a dark room illuminated
by spot lights on the cards
 Cards of the week will be displayed
 Best-seller cards will be displayed
Touch-Point Marketing (contd.)

 Accountable Selling
 Customers will be contacted once in a
while for improvement suggestions and
query about their level of satisfaction
 Occasion Reminders
 The members will be reminded about
any upcoming occasions such as a
mother’s day or a best friend’s birthday
Touch-Point Marketing (contd.)

 Card Delivery Services

 At a prescheduled date a card
(specified by the customer from the
website of TriMatric) will be delivered to
a pre-specified address
Overall Marketing Strategy

 Focus on Differentiation strategy

according to Porter’s generic
strategy
 More investment on retaining
customers through public
relationship and spreading +ve
word-of-mouth through them
 Strengthening the USPs of the
company over time.
 Unique Selling Propositions

 Bengali Language in Greeting Cards

 Use of funny street language
 Recent & Popular Bangla song lyrics

 Customization
 Any design and quote from the TriMatric database or personal
ideas of the customers

 Scanning, editing and printing personal pictures in greeting

cards.

 Customers will also be able to choose cards from

TRIMATRIC website.
SAMPLE
Unique Selling Propositions (contd.)
MEMORIZER

 Memorizer is a service oriented program

designed to meet the needs of our Premiere
Customers

 Membership is free (*Conditions Apply)

 This program includes special services like

Occasion reminder & Card Delivery.

 A form will be given to the members to fill up

their demographics, important dates and other
occasions. (friend’s birthdays, special family
occasions etc.) and they’ll be reminded about it
on the day before
 Unique Selling Propositions (contd.)

 Memorizer

 Card Delivery for Members

◦ Members will also have the luxury to have cards delivered

to a pre-specified location on a fixed date

◦ To enjoy this service, members have to deposit a fixed

amount in their account which can be viewed in the
TriMatric website

◦ As soon as a delivery date approaches, the member will

receive a Memorizer call so that he/she can choose the
card to be sent from the website and the delivery will be
made and the member will be informed about it.
Unique Selling Propositions (contd.)
◦ As soon as the account of a member reaches a
lower limit, he/she will receive a call to restore
the amount
SWOT ANALYSIS of TriMatric
 Strengths
 Customization
 Use of funny street language & latest bangla
song lyrics
 Specialty services: Card Delivery, Occasion
reminder
 Touch-point marketing
 Weaknesses
 Lacks capital to go for mass customization
 Currently don’t have other gift items like toys,
dolls etc.
 Currently don’t have branch facilities to different
localities.
SWOT ANALYSIS of TriMatric
(Cont’d…)
 Opportunities
 These companies are not offering any new incentives for
expanding the market
 The current players of the market are not engaged in
proper competitiveness and
 Don’t have any marketing and promotional activities.

 Threats
 Competitors brand reputation and back-up capital
may allow them to remain in the competition
 Competitors ability of adopting the strategies
applied by Tri-Matric (customization, card delivery
etc.)
 Increasing popularity for free online greeting cards
Financial Plan
• Financial goal is to achieve financial stability and
shortened the payback period as much as possible

• We six partners have equally invested BDT 1500000

BDT each to make a total investment of BDT
90,000,000 initially for the store.
• The start up cost includes the cost for:
• Machineries & equipments,
• Space rent in advance for next 2 years
• Interior design of the store
• Licensing & legal procedures
• Buying database software & card designs
• Opening a website for Tri-Matric
Samples
Thank You