#LondonIsOpen

- London is open is a campaign to promote that London is a

welcoming to all people and ideas that will make the city thrive
- The campaign started in July 2016 following the Brexit referendum
on the 23rd June 2016
- The campaign is used by many businesses local and national to
promote not only themselves but also the area and community
they serve
The Campaign

HSBC Banking promoting our countries uses of non British products,

Florian Schwalbach, 2019 (Twitter)
 This recent tweet from Mayor Sadiq
Khan explains how the Government
plan to improve cycling lanes and
routes in London.
Use of the Hashtag
#LondonIsOpen He explains how London is open to
cyclists showing that the campaign
isn’t just for people of different
Cultures or beliefs.
 This example is more expected of the
campaign with the mayor tweeting
about celebrating New Years with
everyone in London no matter where
Use of the Hashtag they’re from

#LondonIsOpen
The Evening Standard reported that the
tweet and fireworks received backlash
for politicizing the display and making it
part of his #LondonIsOpen Campaign
Poster Examples
 This Battersea dogs campaign #LookingForYou
uses tracking devices placed in leaflets so when
someone with a leaflet walks by, a dog will walk
alongside you on a nearby screen.

Examples of Data Pepsi installed an augmented reality screen on a

bus shelter, taking the real world images and
Driven Digital merging them with footage such as UFOs slying
Advertising over, a giant robot or even a tiger running towards
(Digital Out Of Home/DOOH) the stop.

Walkers installed a vending machine with a digital

video of the face of the brand, Gary Lineker. The
video of Lineker would react to someone sitting at
the stop and would seem to drop crisps into the
vender when someone tweeted him.
 Reebok created an outdoor ad that
encouraged people to try to beat a running
speed of 10.5 mph, this would win them a
pair of trainers.
This is made possible because they
integrated a speed camera inside the ad.

Examples of Data Netflix created billboards so that fans of the

show daredevil could tweet in support of
Driven Digital their favourite characters, by doing this it
Advertising enacted damage on rival character’s
(Digital Out Of Home/DOOH) billboards.

A women’s aid created a billboard that

incorporated facial recognition technology so
that when people looked at the ad it would heal
the woman’s face, this was part of the
organizations campaign ‘Don’t turn a blind
eye.’
 In 2017, the mayor of London launched a campaign called #LondonIsOpen for
summer. In this, he promotes unique discounts on a lot of tourist attractions as well
as experiences, restaurants and bars.

Mayor Sadiq Khan Khan is using the #LondonIsOpen hashtag during summer seemingly as a political
launches summer and economic move. As the hashtag was created after the 2016 referendum on
Brexit, this was to show the international communities that despite the vote, it will
campaign using still want to be open to all.
#LondonIsOpen
Using it for economic reasons would be because the summer brings tourists to the
city, combining the two means that it encourages the international tourists to visit
London bringing more money to the economy as well as promoting the view of
being open to all.
Image References
- https://www.maxjake.com/lio (Girls o poster w/ Quote)
- https://twitter.com/justinesimons1/status/759311320814682112 (London
Everyone Is Welcome)
- https://www.huttongolding.com/londonisopen/ (Underground, London is
Open)
- https://atelier58.co.uk/londonisopen/ (London is Open, Key)
- https://www.hamzai.com/londonisopen/ (London is Open on Poster)
- https://vimeo.com/134084677 (Battersea Dogs digital screen ad)
- https://www.youtube.com/watch?v=Go9rf9GmYpM (Pepsi Augmented reality
bus stop)
- https://www.youtube.com/watch?v=jCEiGLPmjgQ (Walkers Crisps, Do Us a
Flavour campaign)

Sources
https://www.london.gov.uk/about-us/mayor-london/mayor-launches-london-
open-summer-campaign#