Melisa Anderson

Alex
Amber
Vivian
 Based in Finland
 Employ nearly 130,000 people in 120
countries
 38% of market share in 3rd quarter of 2009
 Number one in the world for cell phone sales
 Started as a paper mill in 1865
 Near bankruptcy after World War One-joined
with rubber works and cable works
 First electronic device-pulse analyzer
 Kept diversifying product line-eventually
producing radios, TVs, and computers
 1992-changed strategy and focused only on
telecommunications
 Economy
 People are saving money-spending less
 2009 first quarter cell phone sales down 8.6%
from a year ago
 Households omitting landlines-using only cell
phones
 Barriersto enter are high
 Fierce competition
 Companies struggling to expand
 Nearly billion people own a cell phone
 Motorola went from 2nd largest to 5th largest in
2007
 Health risks are threatening to industry as a
whole
 No proven facts that cell phones cause cancer
 On-going studies conducted
 Nokia has ten series of cell phone; eight of
them are used Symbian operating system.
 all models in N series and E series are used
Symbian S60 OS
 Nokia Corporation purchased Symbian, Ltd in
2008
 High quality and solid shell
 The funny Nokia 1100
 Nokia’s market share in North America is only
10 percent.
 Firstly, Nokia didn’t have so much
advertisement in America
 Secondly, more than 90% of Nokia’s cell
phones are in GSM net.
 Thirdly, Nokia’s designs are not suitable for
American customers.
 The last but also the most important reason
is telephone services providers.
 Nokia in T-mobile
 Smartphone is the future trends of cell
phone.
 The future trends of Smartphone are Touch
Screen Smartphone and QWERTY Keyboard
Smartphone.
 High price, high quality, high tech and
numerous functions but also mean high
profits.
 Itis reported that Nokia’s market share of
Smart phone was 35% in the third quarter of
2009.
 Although an unlocked Iphone’s price is more
than $700 dollars, but customers could only
spent $199 dollars buy an Iphone with two
years AT&T services.
 Great Reputation

 New Attempts

 New Competitors

 Great Advantage on Market share

 The Emergence of Competitors

 Intellectual Property Disputes

 Concern on Expanding Business

 Outmoded Design

 Ineffective Cooperation with Operator

 Losing the Smart Phone Market

 Nokia in China
-3G market
-Domestic Competitors
 Nokia in India
-Accusation of After Service
-Walkout
 April1，1976
 Steve Job，Steve Wozniak & Ronald
Wayne
 Cupertino, California, United States
 Revenue: US$32.48 billion (FY 2008)
 Net income: US$ 4.83 billion (FY 2008)
 Employees:35,000 (Q1 FY 2009)
 Products
 iphone (January 9, 2007)
 Strength
1.Operating system
2.Design
 1928
 Paul Galvin & Joseph Galvin
 Headquarters: Schaumburg, Illinois,
United States
 Revenue: US$ 30.146 billion (2008)
 Net income: US$ -4.244 billion (2008)
 Employees:64,000 (2008)
 2006

 current
situation
 1938
 Lee Byung-chul
 Headquarters: Samsung Town in Seoul,
South Korea
 Revenue: US$ 173.4 billion (FY 2008)
 Net income: US$ 10.7 billion(FY 2008)
 Employees: 276,000 (Q1 FY 2009)
 Marketing Strategy
Sports marketing

•1988 Seoul （24th）

•1998 Nagano（18th winter ）
•2000 Sydney （27th）
•2002 salt lake city（19th winter ）
•2004 Athens （28th）
•2006 Turin （20th winter ）
•2008 Beijing （29th）
 Enhance Cooperation with Operators in

North America

 Smart Phone Market

 Learn from Competitors

 Enhance Cooperation with Operators

 Changes on Operation System

 Meet Consumer’s Needs

 Diversity
Any questions?

Thank you!