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• Ashni Biyani, managing director, Future Consumer, says, “As an FMCG 2.0 company, we offer
innovative products that make life easier for our consumers. Braille packaging is a small step
towards assisting the visually impaired in their daily routine. As a brand ThinkSkin empowers
consumers to upgrade to body wash at the price of the soap. We will soon introduce never seen
before innovation in product and packaging that will take consumer experience to the next level.”
Speaking on investment Biyani said the initial technology is little expensive but ones it is scaled up
costs are likely to come down.
The company is eyeing a revenue of over Rs 4,000 crore in FY19 from Rs 2,429.30 crore reported in
FY18.
According to experts, smart packaging has become the need of the hour as it helps in faster
replenishment, data mining of customers, increasing shelf life and also awareness on reducing
wastage and environmentally friendly packaging is very important.
“A lot of investments are done by retailers and e-commerce players for environment-friendly and
smart packaging as innovations are needed to reduce wastage. Smart packaging helps in reducing
the time for replenishment as the product could be spotted easily,” Arvind Singhal,
chairman, Technopak said.
Keshav Biyani, head – Home and Personal Care, Future Consumer also believes, advancements in
technology have given an opportunity to experiment not only with the core product but also with
the packaging. Braille friendly products are just the tip of the iceberg.
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• OPPO teams up with Captain Marvel, announces a co-branded TVC for the new F11 Pro
• The co-branded TVC went live on 25th February, 2019 and will be aired on TV starting 1st March
2019ETBrandEquity | February 26, 2019, 17:00 IST
• Share
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OPPO, a leading global smartphone brand today announced the launch of its new TVC in conjunction with Marvel Studios’
upcoming movie Captain Marvel. The TVC captures the heroic features of OPPO F11 Pro which ties-in with the heroic stature
of Captain Marvel. OPPO’s latest model offers consumers the latest innovative technology in camera which captures brilliant
portrait in lowlight just like a hero device should. The co-branded TVC went live on 25th February, 2019 and will be aired on
TV starting 1st March 2019.
Commenting on the new TVC, Mr. Will Yang, Brand Director, OPPO India said, “OPPO as a brand has a 360-degree approach
to connect with the consumers and has always focussed on initiatives that revolve around the youth. Marvel Studios’
Captain Marvel is a movie that Indian youth is looking forward to and this association presents a great opportunity to make
our consumers feel that with the new F11 Pro they too have access to vibrant and heroic powers that help them capture the
best pictures. Through this TVC we hope to connect with the young generation and truly believe that with the new F11 Pro
they will shine like true Super Heroes.”
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Bikram Duggal, Head - Studio Entertainment, Disney India said, “Marvel has become a pop culture brand in India and with
every upcoming movie, the excitement amongst fans keeps getting bigger. We strive to work with best-in-class partners like
OPPO to connect with fans in the most creative and engaging ways possible.”
Featuring new and innovative technology like 48 MP camera, Ultra Clear Night View 2.0, panoramic screen and VOOC 3.0,
the TVC will highlight OPPO F11 Pro’s capability of capturing natural and realistic portraits in lowlight.
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