ASSALAMU’ALAIKUM.WR.WB.

MEMBERS OF THE GROUP :

1.MARYATUL ULFA (171020031)
2. SYIFA FAU ZIAH (171020034)
 CHAPTER III

BACKGROUND
 BACKGROUND

Background is the initial description to determine what your business

is, how it started, how it developed over the years and where it is
heading. The business background section generally covers the topics
discussed below :
A. Main Products, Markets and Clients
Whitout going into much detail, this section should briefly describe:
• Your most important products services
• What they look like and how are they used
• Their distinguishing features or innovative characteristics
• The existing and targeted markets (local, regional, national,
international/export)
• The size of the target markets and their growth potential
• Your present and future market share
• Your customer. (Costumers? Which demographic category?
Businesses? What type of businesses?)
• The main strengths and weaknesses of your products and services
compared with those of your competitors.
B. Location and Premises
Determine the location and place where you will set up a business,
Location and premises is very necessary when setting up a business
because it will determine what products will be produced, How is the
human resource, How is the raw material, How to market it, etc.
C. Key Data (personnel,total production,
revenues)

• Number of personnel
• Total production (in numbers of products, tons etc.)
• Annual revenues and profits
• Number of clients (per category)
• Number of affiliates (domestic, foreign)
• Number of countries to which you are exporting.
D. Legal form, ownership and management
In establishing a business we must be able to from a good corporate
structure from the management board of directors etc.
And ownership status that is equipped with legal letters as a condition
of establishing a company is a way to attract investors to join in
investing in our company.
E. Historical development and track record of
the business
If your company has long history and a successful track record, it is
easier to convince the reader that there are good chances of success in
the future. If not, you have to have strong arguments to prove the
viability of your business. If your company has done well until now, it
has a reasonably good basis for being successful in the future, unless
there have been very unfavourable development.
Particular questions of interest are:
 Who started the business and when?
 How did the business idea start?
 Where was the first domicile, and where were subsequent ones?
 What were the original products? How did these develop into the
products of today?
 What was the growth rate in the light of key data (number of
personnel, production capacities, sales/revenues, total assets, equity,
number of clients, subsidiaries etc.?
 Are there any particular achievements?
F. Business Strategy and mission
In establishing a company we must have a clear business strategy
visison and mission so that we are more focused in running a business
and able to compete with other companies and still be able to survive
in the world of business competition.
G. General organization/operating units
In this section you should elaborate on the main operating units
(production unit, development unit, marketing and sales, etc.) and the
relationship and interactions between each of them.
A diagram shoving the main elements and units of your business, such
as the one below, will be useful for the reader of the business plan.

Marketing
R&D Production
and Sales
Distribution Service
Thanks For Your Attention

WASSALAMU’ALAIKUM.WR.WB.