Siddesh Nayak

104
 Tata Motors Limited is an Indian multinational automotive manufacturing
company headquartered in Mumbai

 Founded by J.R.D Tata in 1945

 Automobile manufacturer with a portfolio that covers a wide range of cars,

sports vehicles, buses, trucks and defence vehicles.

 The Company is the world's fourth largest truck manufacturer, and world's
third largest bus manufacturer. It produces over 150 models of Vehicles &
Automotive Products.

 $42 Billion Company Turnover

 12.5 lakhs vehicles Sold

 A company doesn’t runs only for profit, but they have certain responsibilities
toward society in which they operates. Tata is old and recognized company in
India, whereas the study will help to know the annual spend of the company and
what are the activities carried out by the company for the society.

 The project aims at understanding the principles as well as the economic, legal,
ethical and philanthropic responsibilities of the Corporate Social Responsibility
activities. The study will further highlight the business advantages of the CSR
activities in terms of enhancing the brand reputation, improved relationship with
investor community, ease of access to the capital and improved employee
productivity.

 The study will include the different activities taken up by the Tata Motors in the
field of healthcare, education, sustainable livelihood, infrastructure, social cause
and upgrading the rural India across its entire geographical reach.

 The following study will highlight the win-win situation secured by the beneficiary
i.e. the poor and needy people as well as the benefactor i.e. the Tata Motors.
 To Understand the concept of Corporate social
responsibility in Tata Motors

 To Study activities carried out by Tata Motors in various

areas

 To analyze CSR spend & Impact on society &

employees
 Health initiative

 Education initiative

 Employability initiative

 Environment initiative
 Aarogya Programme –
 38% children under 5 years are affected by stunting
 Half the women of reproductive age in the country suffer from anaemia
 High rate of Mal Nourishment

 Provided:
 2,909 malnourished children and 3,13,303 people for health services.
 Providing nutrition breakfast
 Sessions for Pregnant Women
 Health Awareness Drive

 Success:
 89% Malnourished children healthy zone, Wash Knowledge, Attitude change
 Amrutdhara Programme
 163 Million Indians lack access to safe drinking water (World Bank)
 210 Million Indians lack access to improved sanitation
 21% of communicable diseases are linked to unsafe water

 Provided
 Nallas, lakes & ponds were deepened
 Repairing existing tanks and water storage

 Success
 Made water available to 2 lakh citizens spread across 413 villages
 Improved enrollment ratio and attendance of girls in school
 Distance saved to procure water
 Vidhyadhanam Programme-

 None of the schools had students dropping out which was 40% two years
back
 Pass percentage of the students improved to 96% from a dismal 65%
 Enrollment for higher studies was unprecedented
 100% Rate of enrollment in primary section and anganwadis
 1000 SC/ST students benefitted
 620 Adults joined adult literacy classes
 1542 Students attended support classes
 Regular parent teacher meetings
 Digital Tablet Learning
 Kaushalya Programme-

 Agriculture and allied training 1461people trained

 Auto (driving and servicing) and technical trades 93715 people
skilled
 57% employment / self employment among youth trained
 54% of the placed youth belong to SC/ST communities
 Annual income of the beneficiaries increased by 1 lakh rupees
 Non- auto training3484 people skilled

 Skill Pro - Stipend based

 Vasundhara Programme-

 Environment awareness 56161lives touched

 103746 Saplings planted

 85% survival of saplings planted

 90% of the saplings are local species

 Aadhar Programme – Tribal help

 Seva Programme - Employee Voluntering

 40% of the CSR budget was towards promoting education to
backward class- Aadhar

 1,01,454 students were provided educational benefits and

support classes through Vidhyadhanam Programme

 7.5 km nallas been dug and deepened with storage capacity

of 25 crore litres of water through Amrutdhara Programme

 1037 trainees were trained through Kaushalya Programme

 Through the entire analysis & study of the CSR activity of
Tata Motors it can be concluded that Tata Motors does not
focus on profit building but also in developing a sustainable
environment where they can prosper and grow

 The company engages employees for volunteering purpose,

so that they could have a sense of responsibility towards
society

 Tata Motors is one of the firm which is responsible for the

growth and development of rural and backward class in
India