Making a Difference on a Purpose

Glenda Gementiza-Simon
Information, Education &
Communications Officer
Tubbataha Management Office
 COMMUNICATION
The ___________ of assigning and
conveying ________ in an attempt
to create a shared _____________
between the __________ and the
_________.
 Message sent
Sender prepares
through a
the message
PROCESS channel

Message Receiver
received by the interprets the
receiver message

Interpreted
Feedback sent to
message
sender and vice
influenced the
versa
receiver
 Question
STRATEGIC What do you want to
communicate?
What background information
may be driving or influencing
that communication?
What exactly do you Why is there a need for the
communication?
want to achieve?
Why is communication important
at this time?
Have a clear outcome
and expectation. What or whom am I trying to
influence?
What action am I trying to
Set goals and inspire?
objectives.
What outcome do you want?
Example
I want to communicate the status
of the declining population of
topshell
Over the last 8 months there has
been several incidents of illegal
gathering of topshell in the park
Topshells play an important role
in the ecosystem; Tubbataha is a
no-take zone
There is a drastic decline in the
population of topshell; might lose
it in a year time if not stopped
soon
Local fisher folks (in Roxas,
Aborlan, PPC)
Not to fish in Tubbataha; to
protect their local fishing ground
to improve fisheries
For the topshell population to
recover and reduce the number
of illegal fishing in the park
STRATEGIC Sender prepares
the message

Refine the exact

message you are trying
What exactly do you
want to say? to spread.

Tailor your message to the

different segments of the
community you wish to
reach.
STRATEGIC Sender prepares
the message

To whom do you want to Know your audience.

send your message?
STRATEGIC Message sent
through a
channel

What is the best way to send
your message to your
audience?
Written communication
Oral/verbal communication
Non-Verbal communication
STRATEGIC Message
received by the
Receiver
interprets the
receiver message

What are the factors that can
affect the way your message
is delivered to and received
by your audience?
• Lack of planning
• Poorly expressed messages
• Loss of transmission and poor
retention

• Poor listening and premature

evaluation
STRATEGIC Message
received by the
Receiver
interprets the
receiver message

• Distrust, threat and fear

What are the factors that can
affect the way your message • Pre-occupation
is delivered to and received
by your audience? • Emotional block

• Hostility

• Charisma of the speaker

STRATEGIC Message
received by the
Receiver
interprets the
receiver message

What are the factors that can
affect the way your message
is delivered to and received
by your audience?
• Hidden agenda
• Cultural barriers
• Physical environment

• Defensiveness

• Status
STRATEGIC Interpreted
Message
message
received by the
influenced the
Feedback sent to
sender and vice
receiver versa
receiver

What did and did not Evaluate your

work? communication activities.
STRATEGIC Interpreted
Message
message
received by the
influenced the
Feedback sent to
sender and vice
receiver versa
receiver

EVALUATION METHODOLOGIES

• Website statistics (i.e., page views, downloads,

SE rankings)
What did and did not • Social media numbers (i.e., likes or followers)
work? and comments and discussions
• Communication (i.e.,phone calls, emails,
personal comments)
• Media statistics (by keeping track of media
coverage)
• Pre- and post-activity evaluation
• Informal interviews / mini-market surveys
STRATEGIC
received by the
influenced the
What did and did not work?
Evaluate your
communication activities.
Interpreted
Message
message
Feedback sent to
sender and vice
receiver versa
receiver
• Website statistics (i.e., page
views, downloads, SE rankings)
• Social media numbers (i.e., likes
or followers) and comments and
discussions
• Communication (i.e.,phone calls,
emails, personal comments)
• Media statistics (by keeping
track of media coverage)
• Pre- and post-activity evaluation
• Informal interviews