Startup ebusiness

Emarketing
Ecommerce
 Structure and Links of the Website

Home page Business consulting

Ecommerce Sport

Email Marketing Fashion

Course - Webinars Translation/Interpretation

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• Create a business website : Pick a name. Design a logo. Buy a domain.
Create a Facebook Page.
• social media to be on: Facebook, LinkedIn, Instagram and one other
niche-specific platform is good start (Quora, YouTube, Google+,
Twitter, Pinterest, Email
• Core types of content: articles, audio, blog content, video,
newsletters, infographics, photos, webinars, presentations, white
papers
 Page 1 : Home Page
• On cree un website enregistre aux USA comme “Small & Medium
Business”, et derriere il ya toutes les pages reliees aux activites que
nous voulons mener.
• Cela donne la credibilite et la capacite de faire des promotions sur le
terrain en cas de besoin
• L’adresse des activites est celle de Houston, pour faciliter la reception
des cheques afferents au business
• L’argent recolte des activites de depart permet d’investir dans de plus
grands projets, voire a acheter des actions
 Email Marketing Digital Marketing and SEO Agencies:
Topics Source
Link building === Inbound.org
Content promotion== GrowthHackers
Beaucoup de promoteurs possedent deja Building and email list == Reddit
des logiciels qui facilitent l’exploitation r/entrepreneur
Cela avoir avec la promotion des produits Blogging for traffic == Multiple blog comments
et inciter les gens a acheter et tu percois Keywords research == SEOChat Forum
une commission
Quora.com the best answer to any questions /
Quora is a massive community of people
Reddit: massive community of people
Email Marketing Stats Interval training
Wikipedia
Analyzing each keyword’s commercial intent
Email has a 4400% ROI ($44 for every $1 spent)... - Campaign Monitor means how likely someone searching for a given
MarketingSherpa reports that 72% people prefer to receive promotional keyword is to buy from you (SEO Tools)
content through email, while only 17% prefer social media. PRO TIP: Another simple way to size up
•Email has a minimum of a 3X average higher order value than social media. – commercial intent is to see how many adwords
McKinsey ads appear when you search for your keyword in
•Email marketing converts higher than any other channel, outperforming google
SEMrushCompetitive Data for digital Marketing
search as well as social. – Monetate
Professionals (SEMrush.com)
Data doesn't lie. With those numbers it's hard to go wrong with Email! It has Google trends
been Email Marketing that has allowed me to transition to all the other business google keyword planner
models seamlessly. In fact, it was my email list that saved me when I fell $1.7
Million in debt!
And the best part is, unlike other platforms, you don't have to worry about anyone
shutting you down...
Source Lurn.com, Anik Singal
 Ecommerce
• Le Ecommerce comprend des produits materiels ou digital
• Le principe du digital est que l’on est en relation avec celui qui peut produire l’article commander, et le poster a
l’adresse indiquee
• En attendant d’avoir ses propres articles
• Selon les aptitudes des uns et des autres:
• Par exemple Malcom qui a un certain talent en graphisme (a encorager)
• Leonel qui a deja une idee Claire sur le ecommerce pour y avoir travailler
• Une ligne fashion pour la promotion des articles africains
• Les competences en sport de Roger et Berna leur permet de donner des conseils
• etc
• Les produits les plus vendus: video, cours en logne, Ebook, elearning, software as a service, audio, music, podcasts,
photographie, graphismes, art digital, health and fitness, business consulting, self-development, golf, insurance, software
as a service, marketing seminars, emails plucked from multi-part campaigns that sold as much as $400,000 in as little as
two weeks, from modest little lists, financial products and services, relationship advice, sales and marketing programs,
hard goods, ecommerce, travel, self-development, b2b, b2c
• La structuration se fait avec le constructeur du site,en fournissant toutes les fonctionalites, l’octroi des bonnes applications
et suivre la bonne strategie dans chaque domaine.
• Il ya une documentation tres elaboree pour construire un site selon les normes et reussir cette activite. Le point de depart
est un siteweb bien securise. Puis les differentes technicites vont permettre d’animer le site pour le hisser a un bon niveau
de compitivite
 A Strategic Guide to Promoting and Selling Digital Goods Online
Digital products are informational in nature. They may exist in many formats, including eBooks, audio or video
courses, bulletins, programming and access to membership sites.
7 unique aspects of marketing digital goods
1. The target audience for digital goods is unique. Your customer base stands to be benefited by your
product, but may not be aware of its existence precisely because it did not exist before.
2. It follows that product discovery is often not accompanied by a desire to purchase; this makes your
marketing message highly important.
3. Price is less of an issue because it costs less (or even nothing) to create copies of digital content for the
maker.
4. Mechanism of sale is very different from traditional or online commerce; whereas physical goods may be
sold in online stores, digital goods often require an individual landing + sales page. This is especially well
for one-off items like e-books.
5. There are also specialized selling platforms for digital products, and some will be reviewed in this article.
6. ‘Packaging’ heavily influences the sale of a digital product. The way you design your landing page, cover
art, etc. will influence the initial interest it generates among audiences.
7. Digital goods often come with additional bonuses that raise the perceived value of the purchase for the
audience.
These core differences in the nature of e-commerce of digital and physical goods change the game for
marketers. Read on to learn how you can formulate and execute a better plan for selling digital goods -
• Selling Your Products Directly
• E-junkie
E-junkie is a very simple marketplace that uses HTML codes to generate great product pages for your digital goods. It's a great and easy choice for
beginners: simply create an account on the E-junkie website, list your item and install the code on your site.
Once you get started, you'll be able to manage a lot of different options including inventory management, affiliate management, Google Analytics
tracking, and more.
An advantage to E-junkie that sets it apart from other options is that you will not be charged a percentage or portion of your sales. Rather, you'll have
flat monthly subscription fee which starts from $5/month.
There are many services similar to E-junkie if the format works well for you: others include Easy Digital Downloads, SendOwl, Gumroad and Sellfy.
• PayPal
It's impossible to mention digital goods without discussing PayPal. PayPal has been a staple of digital commerce for many years, especially because of
its strong protection policies that prevent sellers and buyers from being scammed. has always put their efforts in protecting buyers and sellers from
all kind of scam. You can integrate PayPal into a WordPress website and use it to sell digital goods with a simple plugin.
The WordPress PayPal Shopping cart is simply a plugin which will help you to sell your products from your WordPress website with one click.
In order to set up:
• Download the WordPress Simple PayPal Shopping Cart plugin and upload it your site.
• Activate the plugin through your WordPress “Plugins” menu.
• Click on "Settings"
• Configure the options to your liking. This can include your email address, your shopping cart name, and the URL users will return to after
purchasing.
• Navigate to a page where you want your product to appear.
• Make use of the trigger text to insert the product into your page.
• Publish your page when you’re ready.
• Marketing Your Digital Goods – How It’s Done
• Finding Opinion Formers or Influencers
Influencers are those whose opinions, attitudes and activities influence others. Getting these people to like your product is a great way
to spread the word. Start by researching the most important figures in the market you are selling to; then, reach out to them and pitch
your product.
• Blogger Outreach and Guest Blogging
This is a 2-pronged strategy that works well when your digital products are centered around information or education (for instance,
courses, webinars, books, etc.).
First, identify the most influential bloggers in your niche, and reach out to them with your product hoping for some coverage on their
blogs.
Sharing free samples often does the trick here. You can also become a guest blogger on their blog or invite them to become a guest
blogger on your blog and target readers with proper landing pages that lead to your course.
Sam Ovens - master entrepreneur and online educator - does this brilliantly, not only by maintaining a high quality and much followed
blog of his own, but also by contributing to other blogs and getting fellow bloggers to chip in with their insight on his courses.
Tip: AllTop is a great tool for finding popular blogs relevant to a topic. Just search with your main keyword and you’ll see a list of
categories. Click on the closest match to make your list.
• Get Some Product Reviews
Expect any potential customer to research your company on Google, and prepare for this by making sure that solid and positive
customer feedback is easy to find. Invest effort towards:-
• Capturing genuine positive messages by sharing free samples and curating them on your landing pages, along with proof of
authenticity.
• Requesting that shoppers leave reviews on at least a couple of review websites, in exchange for discounts on subsequent purchases.
• Looking to be innovative? Create a podcast with a customer who’s benefited from your product; host a webinar, and think out of the
box.
Note: Never solicit positive feedback, as this is considered unethical by most major online retailers and users. Ask for honest feedback,
and make your product great so the reviews will be too.
 5 Most Profitable Digital Products to Sell Online

1. Video and Courses if you’re a good speaker, subject matter expert, or passionate about teaching, this a great way of earning
money.
There are several online platforms available that can make your job simpler. Kajabi, for example, is a platform that provides you
everything you need to sell your courses online. It provides functionalities like web hosting, course creation, payment gateways,
email marketing, and even analytics.
2. Ebooks Thanks to electronic readers like Amazon Kindle and Kobo, it’s easier than ever to create and sell an ebook. All you
require is some good content and you’re good to go.
The ease with which ebooks can be distributed on Amazon or even self-created online stores makes them great products. No more
running around to find yourself a publisher. You can now share, educate, or advise by simply writing something and then selling it
online. No wonder why consumer ebooks are expected to generate in excess of $18 billion by the end of the year
3. Software This is yet another major industry that has proven to be an excellent revenue generator. The software industry is
enormous and growing exponentially. Almost every day we get to hear about some type of groundbreaking work being done in this
domain
4. Audio, Music, and Podcasts
Audio is another powerful means to communicate messages, share information, and entertain. Digital audio products can be in the
form of podcasts, music tracks, audiobooks, recorded lectures, sound effects, and much more. Audio is another powerful means to
communicate messages, share information, and entertain. Digital audio products can be in the form of podcasts, music tracks,
audiobooks, recorded lectures, sound effects, and much more.
5. Photography, Graphics, and Digital Art
There are a plethora of online marketplaces like Shutterstock, Art Web, and My Fonts to choose from depending on your product.
It’s fair to say that the digital products industry is growing at an alarming rate. Given how profitable it Is, budding entrepreneurs,
professionals, and artists are flocking to it. All it takes is to figure out an idea that can work and come up with a plan to market it
Phylanthropy page: JET Memorial Foundation
• En demontrant que l’on soutient une oeuvre sociale en Afrique, on
peut facilement faire du “crowdfund”, cela permettre de financer les
different projets

• Voila pour le moment ce que je peux dire

• Il ya beaucoup de travail au lancement, mais un bon pourvoyeur de
site peut nous etre d’une grande utilite