Académique Documents
Professionnel Documents
Culture Documents
Organization
Change and
Development
Chapter Objectives
• People
– Baby Boomers comprise approximately 56 million
people born between 1945 & 1960. Special
characteristics of this group include distinct
purchasing patterns that affect product and
service innovation, technological change, and
marketing activities.
• Technology
– Technology development is increasing so rapidly
in almost every field making it difficult to predict
which products will dominate 10 years from now.
• Structural Change
– A major reorientation or reorganization that
affects performance appraisal and
rewards, decision making, and
communication and information processing
systems.
– No systemwide structural change is simple.
• Task Redesign
– Changing tasks involved in doing the work
– Changing how inputs are transformed into
outputs is called technological change
usually results in task changes
• Training
– Generally designed to improve employees’ job
skills. Among the many training methods, the
most common are lectures, discussions, lecture-
discussion combinations, experiential methods,
case studies, and films or videotapes.
• Management Development Programs
– Programs that attempt to foster certain skills,
abilities, and perspectives. Training in this area
typically relies heavily on participative methods
such as case studies and role playing.
• Team Building
– Emphasizes members working together in
a spirit of cooperation
• Survey Feedback
– Techniques used to form the basis for a
change process; data are gathered,
analyzed, summarized, and returned to
those who generated them to identify,
discuss, and solve problems