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ANALYSIS OF
SUBWAY
PRESENTED BY HIRA, SHAHWAR, NIMRA, AHMED, SAHAR, SARA
Worth: $10.314
Factors: Eating healthy and obesity is also an opportunity
for subway
Co-Factors: It also provide the fresh and customized
sandwich flavor away from the typical Junk food
Sales: A subway restaurant, on average generates
$422,000 in sales annually.
ORIGIN:
The one thing that differentiate subway from its other
competitive fast food chain is the interesting story of its origin
that over where its fans every time.
Fred Dedication: His dedication towards his dream of
becoming a medical doctor and his consistent struggle and
preference in initiating a sandwich shop is no doubt a
commendable approach.
Beginning: Subway begins in August 1965 wonder the names
“Pete’s the super subway marines” because of its submarines
sandwich menu specialty.
Business type: Private
Industry: Restaurants
Genre: Fast food
Founders: Fred Deluca,
Peter Buck
Headquarters: Milford, Connecticut, U.S
Products: Submarine, Sandwiches, Pizzas (some locations),
Salads
Owners: Deluca family
Sandwich Shop: The founder of subway is “Fred Deluca”
started off in the food industry through a loan of $100 from a
close friend by opening a sandwich shop at a mere age of
17.
SWOT-What Is SWOT Analysis?
INTERNAL FACTORS:-
Strengths Weaknesses
EXTERNAL FACTORS:-
Opportunities Threats
Strengths-Internal Strategic Factor
Franchised Owned:-
All the restaurants of subway present worldwide are owned
by franchises.
These franchises are held to responsibly carry out the supply
of pertinent, healthy and fresh raw materials required by
subway.
These franchises avail subway's restaurants with the most
befitting ingredients/raw materials in accordance with the
standard or norm required by the customers of subway.
these franchises are verified /certified by subway it self, as well
as, certified by big health agencies such as AMERICAN HEART
ASSOCIATION.
Customization:-
Being among the world's to most famous demanded
and well-known food chain, subway get's the winning
streak with their customization strategy.
For example, subway's sandwiches can be customized
accordingly just as a customer demands.
A customer's own taste, flavor and texture of a sandwich
all can be customized accordingly in the sandwich
deservingly.
Health Conscious:-
Healthy, fresh and low-fat with a large variety of
nutritious food options are in the priority list of subway to
not only meet the "good taste" demand of the
customers but also provide nutritious and vegetarian or
low-fat meal options.
Having healthy bread with no eggs used in their bread
and sauces is one example of it.
For the health conscious customers, every meal's fat and
calorie gram limits are kept to a healthy extent.
World Famous Brand Name:-
Subway has gained a massive and famous name with a
huge demand all over the globe.
Being the world's 3rd largest fast food chain, it's demand
seems to be increasing at an incredibly fast pace.
It's image has been specifically centered in the eyes of
the world as a high brand food chain with most of it's
customers and demanders as their "high brand loyalists".
Large Population Potential:-
Subway's most reflective strength is their size and number
of stores and channels. This gives a huge successive
advantage in order of competing with other rival
restaurants.
Weaknesses- Internal Strategic Factor
KFC
Competitors are the biggest threat for any
organization the above listed competitors start
providing Low-Fat food option. This can seriously
damage subway's customers base.
SATURATED MARKET:
New restaurants. Attracting local people
change in trend.
PESTLE ANALYSIS
OF SUBWAY
POLITICAL FACTORS