“A Nutritious Drink for Health &Mind”

Why Sugarcane Juice

Product Profile

• Pure natural Sugarcane, mineral salts,

Ingredients vitamin C and
limited edible preservative

Container • Stylish plastic bottles

Container • 120ml, 250 ml, 500ml, 1Liter

Size
Product Profile

Product • 120 ml for 13tk, 250ml for Tk.20, 500

Price ml for Tk.36, 1 liter forTk.65

Estimated • 3 Months
Durability
• Advanced technology imported from
Machinery • USA and Germany
Pricing Strategies
Place Strategies
Convenient locations
Easier to both collect the raw materials and transport the
final goods

Distribution Channel
Advertising paper ads, TV
commercials and Radio Direct Selling through
advertisement, neon signs trained sales person
and billboards

Promotional
Strategies

Public Relations commit

Promotional Tools discount, social development,
gifts, lucky coupons, tour supporting social activities,
tickets to arrange culturalfunctions
and mobile game shows
Market Segmentation
Geographic Segmentation
“Dhaka, Chittagong, Sylhet, Rajshahi,
Khulna, Barisal and Rangpur”
Demographics Segmentation
“Individuals, Family, Sportsmen, and
Business buyers”

Psychographic Segmentation
“Higher class, middle class, lower class”

Behavioral Segmentation
“Sick, Health conscious, tourists and
sophisticated people”
Target Market
Market positioning

Nutritious
Healthy
Unique Reasonable to human
raw
Product price body and
materials
mind
Competitive Analysis/ SWOT
analysis (Strength)

Available input Technological Low

materials and marketing production
knowledge cost

Good Easy
distribution manufacturing Reasonable
channel process price
Competitive Analysis/ SWOT
analysis (Weaknesses)

taste
easy to differ
copy the from the
idea original
juice

cannot be
preserved for
longer period
Competitive Analysis/ SWOT
analysis (Opportunities)

Possibilit
y to
Large create
market monopol
y market
High
demand

Chance
to
export
Competitive Analysis/ SWOT
analysis (Threats)
Financial Statement for 3
Years