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Advertising
Category:
Level: UG
Introduction
Sample design:
500 respondents from different Tehsils of Ratnagiri
Primary Method
1. Informal interviews
2. Survey based on questions
Secondary Method:
Advertisement videos
Data analysis and interpretation
(In percentage)
Classification based on Gender
Chart Title
60
50
Male 56 40
30
Female 44 20
10
30
16-20 22
25
20
21-30 32
15
31-40 31 10
41-50 15
0
16-20 21-30 31-40 41-50
Total 100
Recall rate from respondents
Chart Title
Age Recall rate
25
16-20 20 5 15
10
21-30 21.5 3.5
5
31-40 19 6
0
16-20 21-30 31-40 41-50
41-50 19 6 Recall rate Emotional ads Recall rate Other ads
18
14
12
16-20 19 6
10
21-30 19 6 6
2
31-40 14.5 10.5
0
16-20 21-30 31-40 41-50
Total 66 34
People positively reacted on ads
Chart Title
Age Positive reaction on brand
20
18
Emotional
Other ads 16
ads
14
12
16-20 18.5 6.5
10
2
31-40 15 10
0
16-20 21-30 31-40 41-50
Chart Title
Age Need Similar ads
25
Emotional
Other ads 20
ads
15
16-20 22 3
10
21-30 24 1
5
Chart Title
Age Will take time to see the ads
25
Emotional
Other ads 20
ads
15
16-20 19 6
10
Total 80 20
People watching ads on internet
Chart Title
Age Will take time to see the ads
25
Emotional
Other ads 20
ads
15
16-20 22.5 2.5
10
21-30 22 3
5
31-40 15 10
0
16-20 21-30 31-40 41-50
power of customer 20
Emotional
Other ads
ads 15
16-20 20 5 10
31-40 19 6 0
16-20 21-30 31-40 41-50
advertising 20
Emotional
Other ads
ads 15
16-20 19 6 10
Total 80 20
FINDINGS & CONCLUSION
To the Customer
However, emotional ad campaign is good but customer should aware
about that product quality and brand.
Parents should take care while purchasing product for their kids based on
ad campaign.