Académique Documents
Professionnel Documents
Culture Documents
Entrepreneurship
• Creative Processes
• Incubation
• Insight
• Evaluation
• Elaboration
Enterprise and its Business
Environment © Goodfellow
• So What Is An
Innovation?
• Degree of Newness:
• Radical Innovation
• Incremental Innovation
“Entrepreneurship is essentially an
economic phenomenon, and ‘involves a
nexus of two phenomena: the presence of
lucrative opportunities and the presence of
enterprising individuals”.
(Venkataraman, 1997)
Novel
Resource
Combination
– Alfred
Marshall,
1920
Enterprise and its Business
Environment © Goodfellow
Definitions continued
• Note: None of These Definitions Sees the
Entrepreneur as the Creator of a Business
• Contemporary Definitions:
• Distinguish Between ‘Enterprise’ & ‘Entrepreneurship’
• Enterprise:
• Using Skills Such as Initiative, Independence,
Creativity, Problem-solving, Identifying & Working on
Opportunities, Leadership & Acting Resourcefully to
Apply Creative Ideas & Innovations to Practical
Situations to Effect Change
• Solution:
• First Pair of Jeans
• https://www.nationalfield.com/
Enterprise and its Business
Environment © Goodfellow
True Entrepreneurial, Creative & Innovative Acts
• Dare To Dream!!!
• Be Creative… Do Things Which Others
Refuse! No Compromise Between Dream
& Capabilities
• The New Ones Can Start from the
Forgotten Old Ones Stop & Look Around
• WEBSITES ACCESSED………
• http://www.sie.ac.uk/60secondshorts/videos.php
• http://www.creax.com/csa/frame.asp?session=zero
Enterprise and its Business
Environment © Goodfellow
Reading
Fillis, I. (2002) An Andalusian Dog or a Rising Star?
Creativity and the Marketing/Entrepreneurship Interface.
Journal of Marketing Research, 18(1), 379-395.
Bygrave, W.D. (1989) The entrepreneurship paradigm (1):
a philosophical look at its research methodologies,
Entrepreneurship Theory and Practice, 14(1), 1-26.