Académique Documents
Professionnel Documents
Culture Documents
Facebook Statistics
• Over 2 million Irish users which is 74% of all Irish
Internet Users use Facebook
• Approximately 70% of all Facebook users are aged
under 35
• According to Facebook, 70% of Irish users check
Facebook daily and on average have 270 friends
• Irish users generate 133 million likes, 81 million
comments and 77 million messages each month
Social Media Marketing
Facebook Activity
Like Applause
Share Amplify
Comment Converse
Reach
In the Reach section of Page Insights, you can see how many people
have seen your posts; how many liked, commented on or shared posts;
and whether you reached them through adverts or not
Facebook Insights: Visits
Visits
The Visits section of Page Insights can help you to understand what
people like about your Page, if they’ve talked about your business on
Facebook and how they arrive at your Page.
Facebook Insights: Visits
• We can also get data on where our traffic has
come from i.e. externally from Google or other
referral websites etc
Facebook Visits and page
views insight demo
https://www.facebook.com/BathroomBusters/insights/?section=navPag
eViews
Facebook Insights: Posts
Facebook Insights: People
Facebook Advertising
• Facebook Advertising has changed and
evolved over the years and it continues to
do so.
• Business owners can now do a multitude
of Facebook advertising campaigns, such
as:
• Driving traffic to website
• Promote business page
• Page likes
• Awareness
• Video
• Engagement
Facebook Advertising
Facebook Advertising
Advertising Interface
Advertising Interface
•Standard
• Main interface and gives users a
range of targeting options
•Advanced
• Power Editor is a tool that helps
businesses efficiently manage multiple
campaigns and ads on Facebook.
• You can create, edit, manage and
optimize ads and campaigns in bulk
across a large number of different ad
accounts
Standard Interface
Main Advertising Objectives
• Boost Your Posts
• Old Promoted Post option, with the limited
reach of organic post. We can pay to increase
the visibility and reach of our posts
• Promote Your Page
• Get more page likes, page likes aren’t worth as
much as they used to be. Unless your likes are
very low and it is important to you to have
more, I would not recommend this campaign.
• Increase conversions on your website
• We can add the Facebook Tracking Pixel
(JavaScript) to a key page in order to measure
conversions and successful visits that
originated from Facebook in a similar way to
how both Google and Twitter manage this
Facebook Pages
• Pages are the essential place on Facebook for businesses
to build connections with people. It’s where you connect
with fans by announcing new products, sharing news,
and gathering feedback.
• Your Page is also where you create unique brand content
that can become ads and sponsored stories. It’s the core
place for businesses to manage their posting and
advertising content.
Facebook Business Manager
• Facebook provide a service for managing multiple pages,
advertising campaigns and enabling agency access through
business.facebook.com
• Facebook Business Manager enables people to log in through the
above URL and allow them to access all of the pages they
manage centrally through one streamlined interface.
Agency Access
• Request access to clients’ Pages, ad accounts and apps right from
Business Manager
• Log in once and have access to everything you work on
• Keep your work and personal activity separate
• See who has access to what assets and easily add or remove
people from the Business Manager
Facebook Case Studies
• Sd
Amplifying Conditions
Zone through Facebook
meant that we were
able to reach a large
number of our core 16–
to 34-year-old football
fan audience with the
right content at the right
time in the right place.
James Young, Sponsorship
Manager, Lucozade Sport