DAWN FOODS

Marketing Management
GROUP MEMBERS
• Umar Khalid-008

• Bashart Sultan-190

• Sajjad hussain-041

• Gulfam Ashraf-181

• Abdul Rahman-017
SBU
Bread
• They produce their own wheat.
• 35% market share of all bread
products.
• 25 years in baking business.
• Chicken
• Their supplier is Big Bird and
Menu.
• 2nd in the list after K&N’s in the
urban market.
• 10 years in frozen foods.
SWOT ANALYSIS
Strengths Opportunities
• Holding 35% shares of bread in • Innovation in product
Pakistan
• Product quality
• Largest distribution network
• To create the awareness
• Advance product unit
• To increase the skilled labor
• Vast range of products.
• Use motivational techniques
SWOT ANALYSIS
Weakness
• Lacking in media.
• No proper research laboratories
• Large product range but lacking
of proper planning
Threat
• More manual work
• Discount offered by competitors
• Lack of implementation of quality
standards
• New entrants can divert focus
THE MISSING LINK
Market Survey of rural area
• Lack of distributors
• Lack of awareness
• Not much benefit to retailers.
Market survey of urban area
• No specific outlets
• Refrigerators are kept at the
marts.
THE MISSING LINK
Channel Margin Promotions
• Backward integration to increase • Billboards
profit.
• Eatery stalls
• Controlled prices, loyalty with
customers. • CSR
COMPETITORS
Strength
• Easily availability of all products
• K&N’s recognized as brand.
• Strong supply chain
• Self production plants
Weakness
• Expensive food
• Targeting mostly upper class
• Lack of presence in rural areas.
THE MISSING LINK
Brand extension Product line extension
• Open outlets specifically frozen • Frozen pizza and dough
food.
• Frozen cakes and deserts
• Open restaurants like McDonalds
• Croissant and Fruit bread
THE END

Any questions