PRESENTATION

Scotch and Soda (famous by its 'Houtje- touwtjejas')(stylized as SCOTCH &

SODA, or Scotch & Soda) is a Dutch fashion retail company founded in
1985. Beginning as a men's wholesale brand; Scotch & Soda was bought by
Eric Bijlsma, Patrick Munsters and Joep Krouwels in 2000 (These former
owners are now part of the board of directors*). After this, Scotch & Soda
rebranded and relaunched a year later by Harry Schofield, Leonard
Feinblatt , and Leonard Buzz. Scotch & Soda was acquired by the brand

INTRODUC
house Kellwood Stables (an affiliate of Sun Capital Partners) in 2011.
Scotch & Soda collections are designed in-house with designers
located at 'Number 22', Keizersgracht, Amsterdam – a design studio

TION & in a former church, in the heart of the city. All collections are
designed under the Creative Direction of Marlou van Engelen,
Creative Director since 2014.

HISTORY The collections are best described as 'worldly-cool', incorporating

stand-out prints and patterns in each season, which has a theme and
story integrated into the collection. The brand is known for its love of
classic styles and prints with a design twist and small added detailing.
The children's range uses the same prints, patterns and qualities as
the main lines for cohesiveness.
Notable wearers include actor Benedict Cumberbatch, Oscar
Academy award winner Eddie Redmayne, singers Justin
Timberlake and Jennifer Lopez, and model Heidi Klum. Along with
these celebrities, Scotch & Soda is growing in popularity among
young Dutch bloggers, stylists and influencers.
StrenghtsWeaknessOpportunitiesThreats
Strengths:
•Location of the stores
•Interior design and look of the stores
•Timeless look of the high quality clothing
Weaknesses:
•Weak financial position
•Unorganized brand-architecture
•Undefined target group and zero-promotion strategy
•Unprofessional behavior and lack of organizational
skills of the store managers
“Scotch & Soda does not
believe
in target groups and puts a
great
effort into making clothes
that fit
and please every individual
customer”.
 CURRENT COLLECTION OF THE BRAND:
The brand always seemed be inspired by the world. They have a team of
passionate discoverers and collectors, scouring the globe for that painting,
poem, vintage piece, ruin, or artefact that sparks our never-ending
Natural Neutrals curiosity. Treasures uncovered on worldly wanders are poured into
collections and signature looks that clash eras, classics, places of
inspiration, meshing unexpected fabrics and patterns back at their canal
side design offices.

Summery checks
partner with nostalgic
prints - all in bold new
shapes.

70’s chic spring bomber jacket(George Dellinger)

Competitors & Rival Of Brands:
Scotch & Soda is headquartered in New York,
New York. Scotch & Soda has a revenue of $13M,
and 220 employees. Scotch & Soda's main
competitors are H&M, Stella McCartney and
ZARA. As of February 2019, Scotch & Soda has
395.7K fans on Facebook and 22.6K followers on
Twitter.
H&M has been one of Scotch & Soda's top competitors. H&M is a
Public company that was founded in 1947 in Stockhozlm, Stockholms
län. H&M operates in the Apparel Retail industry. Compared to Scotch
& Soda, H&M has 170,780 more employees.
Stella McCartney is seen as one of Scotch & Soda's biggest rivals. Stella
McCartney is a Private company that was founded in Haywards Heath,
England in 2001. Stella McCartney is in the Apparel Retail industry.
Stella McCartney has 74 fewer employees vs. Scotch & Soda.
ZARA is perceived as one of Scotch & Soda's biggest rivals. ZARA was
founded in A Coruña, Other} in 1974. ZARA competes in the Apparel
Retail industry. Compared to Scotch & Soda, ZARA generates $178.4M
Sales And Growth Of Brand
Scotch & Soda, a 100% Dutch Mark, has developed into
worldwide success in more than 20 years time. Their Amsterdam
Couture is sold in over 4,000 stores in 29 different countries and the
number grows by the day. Scotch and Soda has not delved into
traditional marketing. They credit their luxurious goods and garments
to their exponential growth.
Scotch & Soda’s CEO, Dirk Jan Stoppelenburg said that Reliance
recognizes the brand’s breakthrough style and creativity. “We are
looking forward to growing our brand in collaboration with Reliance’s
expertise in this very important region,” he said. Reliance Brands has
over 200 stores across its portfolio. The brand's range will start around
Rs 2,500 for t-shirts going up to Rs 12,000 for denims and trousers. Last
week it opened the first Indian store for Japanese retailer Muji in
Mumbai
E-commerce, both mono-brand through scotch-soda.in and multi-brand
online commerce would be an important part of our growth and reach
strategy. We would also push multi-brand brick and mortar stores,
Mehta told TOI. Over the past year, conglomerates like Aditya Birla
group, Mukesh Ambani-led Reliance Industries, which owns Reliance
Brands, and Tatas have all spruced up their online commerce offerings
particularly in the fashion and lifestyle category. Snagging online rights
has become significant for retail groups which bring in foreign retailers
to India.
Brand Perception Now, let’s talk about perceptions and find out
what participants were really thinking about their experience. We
asked participants to rate the perception they had of the challenging
brands before and after their experience on sites. For the rating scale: 1
= Very Negative, 4 = Neutral, and 7 = Very Positive. In the pre-test
survey we also included the option for participants to say they’re not
familiar with the brand. Before participants interacted with the
websites, H&M had a brand perception rating of 5.6 and Scotch & Soda
a 5.5 out of 7. H&M had only 3% of users saying they were not familiar
with the brand, while half of the Scotch & Soda participants said they
were unfamiliar with the brand. After the participants completed the
different tasks, we asked if their brand perception changed. For H&M,
brand perception increased 0.2 points while the Scotch & Soda brand
perception slightly decreased 0.1 points. Net Promoter Score (NPS)As
the final part of the study, once the participants have interacted with
the sites, we asked everyone to rate how likely it was they would
recommend the brands’ sites to friends, family or colleagues. The
results show that more people would be comfortable recommending
H&M based on their experience with their homepage. And the winner
is…This week both contenders performed well. The Screenshot click
test, Tree test, and Navigational Task test were pretty close.
Participants’ perceptions had a big influence on the final decision, and
with a better first impression, NPS and brand perception, this week’s
winner is H&M!
SCOTCH & SODA (Shop Visit)[SELECT CITY WALK]
JEANS
COLLECTION
SHIRT, SWEATSHIRT
 JACKET
COLLECTION
CASUAL WEAR

JUMPSUIT WITH HAT

COLORFUL MICKEY PATCH
JACKET
 VINTAGE
Coolest thing I saw in the shop

WOMEN JACKET

CARRY BAG
WE TRIED TO MAKE THIS PRESENTATION INFORMATIVE, HOPE YOU LIKED IT!