CREATIVE ADVERTISING

AND MEDIA PLANNING

PRESENTED BY:
RHEA BHASIN
ROHIT NANJAN
SHRISHTI AGARWAL
VAISHALI MISHRA
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Brand Colgate
Goals of the Campaign Emphasis on inner strength
Products to be Advertised Toothpaste
Theme of the Campaign Inner Strength
Campaign Focus (Specific or General General
Promotion)
STORY BOARD FOR AD CAMPAIGN:

In a complete household setup, the ad campaign of c=Colgate targets to portray

role reversal in a family. All these years we’ve been seeing mothers worried
about their children's dental health. Now its time for the kids to show the same
care and affection towards their mothers!!!

Position in Marketplace
Description of our Customers
Our Customer Needs
Why do they choose us
The Marketing message
WORKSHEET
Urban youth and urban rich class, rich
and consuming customers of rural India
High quality products that help solve
dental issues and keeps our customers’
smiles intact
Years of Trust and Quality
Maintaining inner strength of the leading
lady of the family (THE MOTHER)
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Budget
Annual Marketing Budget 10 Cr
Budget for this Campaign 30 lakh
Cost saving methods Cutting cost on endorsers
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Endorser
Brand Personality Realistic, Sentimental, Caring, Down to
Earth, Trustworthy.
Choice of Model(s) Common people (mothers and their
children)
Time Frame
Campaign start date March
Length of the Campaign 3 months
No. of Ads 3
No. of Television Ads & Ad length 3 ads, 10 seconds each
No. of Cinema Ads & Ad length 3 ads, 2 mins each
No. of In-store Ads & Ad length 2 ads, 10 seconds each
Digital / Social media
 Skippable Ads
 Non – Skippable Ads
 Infomercial Ads
 Strong Campaign
 Testimonials
 Competitive Ads
 CSR Ads
Language Roughly 5
Logistics / Production Planning
Location Film city road, Mumbai
Location permits and permissions From the set owner
Address Film city complex, Aarey Colony,
Goregoan East, Mumbai, Maharashtra
400065
Scene
 Day Interior and Day
 Night
 Interior
 Enterior
Owners
 Phone number(s) +91 9916165654
 Email filmcityadmin@rediff.com
Date Needed
 Shoot Days 3-5
 Prep Days One month before final execution
 Wrap Days 2 days
 Available Days & Time 3 days (10-5pm)
Distance from Production Office 10-12km
Insurance
Support Needs
I. Police
II. Fire
III. Guards
IV. Ambulance
Light Source

Facilities & Space

 Bathrooms
 Secure Storage
 Makeup area
 Wardrobe area
 Eating area
 Equipment
 Production staff
 Actors area
Parking available
I. Camera truck  .
II. Lighting and Sound  .
III. Generators  .
IV. Cast and Crew vehicles  .
V. Props  .
Sound Environment
Required construction/Set Dressing Of a living room and a bathroom setting
Special Problems/Limitations nil
Equipments

Item Quantity
Video
Camera 3
Tripod 3
Tapes
SD Cards 3-6 (64GB)
Batteries 8-10
Audio
Lavalier Mic 4
Shotgun Mic 4
Lavalier Batteries 5
Shotgun Batteries 5
Headphones 4
Production Team
• Executive Producer
• Producer
• Associate Producer
• Unit Production Manager
• Director
• Writer
• Art Director
• 1st Assistant Director
• 2nd Ad
• Script Supervisor
• Production Coordinator
• Asst. Production Coordinator
• Location Manager
• Technical Director
• Accountant
• Director of Photography (DoP)
• 2nd Unit Dop
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Post Production
Editor
i. Picture
ii. Sound
Supervising Editor
Consulting Editor
Dubbing
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Placement of Ads
Television Channels Entertainment/sports channels eg. Star
group channels
Radio Partners Radio Mirchi, Big FM
Websites
Social Media
 Facebook
 Youtube
 Instagram
 Apps
 Games
THANK YOU!