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Sanchit saxena
Indrakshi
Mahak gupta
Anshika gupta
Sakshi kadyan
Revika sharma
Pulkit singhal
ABOUT THE COMPANY

Ä Vodafone across India launched their brand on 21st September 2007.

Ä Vodafone is world¶s leading international mobile communication company.

Ä Has operations in 25 countries across 5 continents and 40 partner networks


with over 200 million customers worldwide.

Ä Vodafone Essar is the Indian subsidiary of Vodafone Group and


commenced operations in 1994 when its predecessor Hutchison Telecom
acquired the cellular license for Mumbai.

Ä 79,000 employees by 2009.


PRODUCTS

‡ Prepaid
‡ Postpaid
‡ I-phone 3G
‡ Magic box handset
‡ World calling cards
‡ Gulf calling cards
‡ Vodafone PCO
‡ Vodafone handyphone
STRATEGIES

Š 
  in the year 2006,
Ä Revenue stimulation and cost reduction in Europe.
Ä Deliver strong growth in emerging markets.
Ä Innovate and deliver on customers¶ total communications needs.
Ä Actively manage portfolio to maximize returns.
Ä Align capital structure and shareholder returns policy to strategy.
EVOLVING CHALLENGES IN 2009

‡ The macro economic environment became more challenging.

‡ Competitive pressures continued to be strong, contributing to price declines


of around 15% per annum.

‡ Consumers had an increasing choice of converged communication offers


from established mobile and fixed line operators, as well as newer entrants.

‡ Mobile virtual network operators (which lease network capacity from mobile
companies) were becoming more common.

‡ Regulators continue to press for lower mobile termination rates and roaming
prices. These areas together account for around 17% of the revenue.
STRATEGIC FOCUS IN 2009
         

Ä Drive operational performance through value enhancement and cost


reduction.
Ä Innovate and deliver on customers total communication needs.
Ä Execute in emerging markets through delivery in existing markets and
selective expansion and cautious approach.
Ä Strengthen capital discipline through shareholder returns and clear priorities
for surplus capital
Ä MARKETING STRATEGIES:- Has given birth to the Zoozoo: a special
character created specifically to convey a value added service (VAS).

Ä CORPORATE STRATEGY:- It is expanding its global presence through dual


branding exercises with the 30 other companies around the world in which
Vodafone Group holds interests.

Ä VODAFONE'S CURRENT BUSINESS STRATEGY is to grow through


geographic expansion, acquisition of new customers, retention of existing
customers and increasing usage through innovations in technology.

Ä To move the market forward, Vodafone is continually developing new


services which, until they are there, are often beyond the average customer's
imagination.
SUCCESS
Ä Even after having tough competition in India (airtel, TATA, idea etc.) have
been able to become the leading telecom company in very less time.

Ä The credit for this goes to their innovative thinking and good and ever
evolving business strategies.
World¶s largest mobile telecom network company.

Ä It currently has an operation in 25 countries and has 78000 employees by


2009.

Ä Good sponsorship strategy eg. it sponsors kshitij(festival), Indian premier


league (IPL) etc.

Ä Vodafone is adopting multi-segment approach as they are offering a series


of differentiated products to their respective markets eg. cheap SMS facility
for youth or providing calling cards for professional who work abroad.
FAILURES
Ä Vodafone does not have that much customer base as that of other
international telecom companies although it has got its network in around 25
countries.

Ä In Europe, its market is getting down due to high cost.

Ä Vodafone did not own its own towers which itself is a biggest strength for its
competitors. Towers are important as a company always wishes to provide
wide coverage across the nation.

Ä Banning of phone use in certain circumstances because of health issues.


POSITIVE OUTCOMES
Ä ð   

‡ Most respected telecom industry


‡ Best mobile service
‡ Most effective and creative advertiser of the year.
ùùùùTHANK YOUùùùù