TITLE

“IMPACT OF SOCIAL MEDIA BASED BRAND

COMMUNITIES ON BRAND LOYALITY, TRUST
ON BRAND AND BRAND POSITIONING AS
COMPARE TO MAIN STREAM MEDIA OF
PAKISTAN”

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 RESEARCH PROBLEM

•Such people group could help mark

dedication through brand utilize and
impression administration rehearses. We
demonstrate that brand trust has a total
intervening part in exchanging esteem
creation rehearses into mark
dependability. Suggestions for training
and future research openings are
examined.
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 MOTIVE
Since I have been working closely with media
industry and the emerging trend of social media base
brand promotion to enhance viewership of various
brands to bring brand loyalty is an interesting domain
to study for me. The growing trend of brand wars on
social media channels is declining the investment on
main stream media for the advertisement this is the
main topic I would like to explore and find out ways
to help brands in this industry to increase their reach
and improve brand positioning by grabbing the social
media audience if it is proved by my study. The social
media advertisement is playing a vital role in the
current scenario and encouraging brands to invest
more therefore TV channels are also the problem I
want to study in my research.
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 BACKGROUND
•People spend over 33% of their waking day
eating up internet organizing (Lang, 2010).
•Online long range informal communication is
''a get-together of web build applications that
works in light of the ideological and inventive
foundations of W
•Not at all like standard media where
individuals consume content idly, content is
made by bunch people through unique
enthusiasm for web based systems
administration based brand gatherings.
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 KNOWLEDGE GAP:
•Brand people group in light of online networking can improve
sentiments of group and esteem creation hones. As to objectives,
we will mostly focus on general ideas and ideas in the brand
group and online networking literary works.
•It ought to be noticed that brand groups in view of online
networking won't not be anything but difficult to oversee. In this
condition, clients are more effective than some time recently.
They effortlessly can connect, talk and communicate their plans
to each other while organizations would have progressively less
capacity to deal with the data accessible about them in the new
space (Kaplan and Haenlein, 2010).
•Consumers may get engaged with online dissensions with
shaping dissent sites or weblogs on the off chance that they are
disappointed.

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 CONCEPTUAL FRAMEWORK:

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 METHOD

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 SAMPLING PROCEDURE:
Chi-Square will be used to study the relationship between the
variables and conclude results on the basis of the values
generated after calculations as used in the research conducted in
the master paper.(Hanna, Rohm, and Crittenden, 2011)
Sample Size: 100-150
Respondents: 18-55, M/F, Urban, housewives, employed,
students
Instrument: Online survey using survey monkey
Procedure: Primary data collection
Software: SPSS, MATLAB
(Hanna, Rohm, and Crittenden, 2011)

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 CONTRIBUTION
This examination will exhibit the impacts of brand
groups set up on the stage of online networking
on the hidden components and practices in
groups and in addition on mark trust and brand
dependability
We trust that because of the significance,
uniqueness and quick development of web-based
social networking, advertisers and scientists
should give careful consideration to this marvel
and analyze entrenched thoughts and
speculations in the online networking settings.

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