CII-MAJESTIC

SKILL WILL LEAD

Presented By:
FAISAL AHMED
SHIVAM NEGI
B. SAI KARTHIK
ADITYA VARDHAN
PRESENTATION SKILLS:
-Ann
Handley
SUBSTANCE:
This is the content of your message, the heart of why
you are speaking. It is the core message, the opening
and closing, the key points, the stories, the humour
and the passion.
 3 HOLDING POWERS
Conceptualize Choose your Establish a clear
your message method of delivery point of view
IDEA and VIEW Representation Goal
•What is the topic •Introduce the Topic. •Get the facts
asking for? right.
•Simplify it for all to
•What do the •Establish the
understand.
listeners want to
idea..
know?
•Use examples.
•What do I offer them? •Elaborate your
•Show real case approach.
•How do I get it to studies.
them? •Prove your
•Relate to the details.
audience’s situations.
 Content Preparation
Do Your Research
•Study the topic thoroughly.
•Site examples.
•Take references from case studies.
Information Sources
•Look for reliable sources.
•Verify information.
•Look for real life examples.

How much is too much?

•Limit words.
•Time efficient information.
•Don’t mock on personal, religious or political level.
Other sources of information
•Talk to people with experiences.
•Case studies.
•News and publications.

Don’t drown In information

•Don’t dive too deep.
•Limit information to interests.
 Layout of Substance
The middle
•Explore the problem.
•Summarize points that support idea.
The Beginning •The quantity should be minimum and not
distract the audience.
•Familiarize the audience.
•Site examples and case studies.
•Attention–grabbing content.
•Set up a problem and the idea

The End
•Summarize the benefits of the idea.
•Conclude the gist of the presentation.
•End with a long lasting impression.
Which is more important?
How to present? What happens in a presentation?

55% of communication is body language.

38% of communication is voice.

.

STUDY
•In 1972, University of California, Los Angeles did a well known
methodological study.
•The study claimed that only 7% of communication is about the words you
use.

Importance
Both hold equal importance

Results
Although the author later said that these results contradicted the facts as
they were based on loud shouts of single words.
The Story of John and Samuel
• John’s CV Samuel’s CV
 Difference between Style and Substance

Substance:
Substance is the ‘what’ of your communication.

Style
Style is the way you go about communicating.

Substance
Made up of facts, ideas, and experiences you choose
to say to the listener.

Style
Made up verbal and non-verbal communication using
body gestures and non monotonous voice.

Substance
Ability to connect with people through matter.
Developing Substance through storytelling

Helps connecting in a deeper

and at a more personal level.

Benefit

Use of storytelling for engaging Aid Stories help us in

and inspiring.
Use remembering more details.

Convince Experience

Ability to turn your message Makes most authentic sense

into a compelling story. when personal experiences
are used.
Style with No
SUBSTANCE
EMPTY
Just for Show.

IRRELEVANT
No use to anyone.

UNNECESSARY
Style with SUBSTANCE
 Flow Of Presentation

Good Substance

Deliver
Represent

Visualize

Research
Conclusion
•The Substance is the story that the presenter wants
to tell the audience.
•The substance backs up the idea and gives form to it.
•Substance captures the eyes of the audience.
 -Lee
Odden
Thank You