Identify Opportunities

SWOT
PESTLE
5C
KAHA
 Identify Opportunities
• Growing market.
• Increased health awareness.
• Price driven market.
 Identify Opportunities
We can identify opportunities by analysis these factors :-
• The main problem is the product value sustainably didn`t reach to the
customer.
• There is a significantly better way to solve the customer problems.
• Our way introduce sustainably better price for the customer.
Identify Opportunities (cont.)
consumer segmentation are the most needed of product value
sustainably like family, teens, children
• When do people buy product value significantly in supermarket,
hotels, booth.
• Through The Direct competition analysis of market share for Johina &
Domty.
• Indirect competition analysis like market share of Pepsi, coca cola.
• Analysis of product and services , package, logo, with aspirator or not.
• Environment analysis like social marketing, web pages, advertising.
SWOT
 Internal Environment
Strength
• Largest 6 factories in Egypt and
middle east for vegetables and
fruits production.
• Wide variety of products
(Juices-Sauce-Jam ….etc.)
• Governmental support.
• Had large base on loyal
customers.
• Export market.
Weakness
• Old and traditional packages.
• Old and traditional slogan.
• Their products not found in big
hyper markets.
• Old production lines with high
cost on product.
• No advertising channels.
 External Environment
Opportunities Threats
• New taste and adding new flavor • Market saturation.
according to the marketing • Potential loss of financial backing.
acceptance of the new product • competitor with high experience
design. in juice branch.
• Overpopulation.
• Health conscious attitudes
present an increasingly growing
market.
PESTLE Analysis
PESTLE Analysis
Potential Implications and importance
impact
H: High Time frame: Type: Impact: Relative

M : Medium 0-6 months Positive + Increasing > Importance

L: Low 6-12 months Negative - Decreasing< Critical

U: Undetermined 12-24 months Unchanged = Important

24 months + Unimportant

Political High impact 12-24 months Positive Increasing Importance

Economic High Impact 24 months + Positive Increasing Important

Social High impact 0-6 months Positive Increasing Important

Technological High impact 0-6 months Positive Increasing Critical

Legal High impact 0-6 months Positive Unchanged Important

Environmental Medium Positive Increasing Important

12-24 months
5C
 CUSTOMER COLLABORATION
5C ANALYSIS
 youth , old man and
housewife Egyptian food-industries
 Cafeterias, Universities , Governmental Company
Malls & Supermarkets COMPANY
Consumer Complex
 6 billion LE per year Kaha: Egypt. Manufacture of
Juice sells canned vegetables and fruits,
pickles, tomato paste, jams and
juices. CLIMATE
COMPETITOR One of Largest Juice Producers
in Egypt • Political Stability
‫جهينه‬ ‫النسبة‬
‫السوقية‬
%21
• Medium & High
Temperature.
‫بيتى‬ ‫النسبة‬
‫السوقية‬
%20

• Good Transportation
‫دومتى‬ ‫النسبة‬
‫السوقية‬
%7
What will we do
Reference:
• https://www.cia.gov/library/publications/the-world-
factbook/geos/eg.html
• https://tradingeconomics.com/
THANK
YOU
Competitor
Analysis
 PESTLE Analysis
• Political/Legal Forces
• Bio-security, food safety & other regulations from the ministry of health
• Government future trends will most likely be more transparent, helping firms
fairly.
• Following the new GATT Treaty, opportunities will increase for the export.
• Agricultural products in general and dairy products in particular.
• Although there is a law prohibiting Urban construction taking over on the already
limited land
• Suitable for agricultural production, however there is not much enforcement
• High unemployment may lead to political resistance to privatization plans.
• Social- Cultural Forces
• Social, cultural, demographic, and environmental changes:
• With a population of 110 million, Egypt is the largest market in the Arab world.
• Population growth at 2.0% is considered high compared to developed countries.
• Nearly 45.0% of the population is under the age of 18, which creates a sizeable
consumer base. Income per capita is enjoying
• higher than average growth as a result of ongoing economic reforms. The
expansion of the middle class
• segment, economic openness and better living standards have improved health
consciousness across
• growing segments of the Egyptian population. Industry statistics point to strong
growth for years to come,
• supported by favorable demographic and economic profile
• Technological Forces
• The use of automated systems is taking over; it helps so much in reducing
the time of production while increasing the capacity and production.
• Also there is the infrastructure of communication and connectivity that
made it easier to communicate , manage the supply chain.
• The high tech laboratories that enable fast and accurate examination of the
products for healthy concerns and also for the R&D
PESTLE Analysis ‫شرح‬
• Political/Legal Forces
• Bio-security, food safety & other regulations from the ministry of health
• - Government future trends will most likely be more transparent, helping firms
not politically
• connected with the government secure lucrative contracts
• - Following the new GATT Treaty, opportunities will increase tremendously for the
export of
• Agricultural products in general and dairy products in particular.
• Although there is a law prohibiting Urban construction taking over on the already
limited land
• suitable for agricultural production, however there is not much enforcement
• - Some lack of awareness that lead to poor irrigation and diminishing water
supply
• - High unemployment may lead to political resistance to privatization plans.
• Social- Cultural Forces
• Social, cultural, demographic, and environmental changes:
• With a population of 110 million, Egypt is the largest market in the Arab
world.
• Population growth at 2.0% is considered high compared to developed
countries. Nearly 45.0% of the population is under the age of 18, which
creates a sizeable consumer base. Income per capita is enjoying
• higher than average growth as a result of ongoing economic reforms. The
expansion of the middle class
• segment, economic openness and better living standards have improved
health consciousness across
• growing segments of the Egyptian population. Industry statistics point to
strong growth for years to come,
• supported by favorable demographic and economic profile
• Technological Forces
• The use of automated systems is taking over; it helps so much in reducing
the time of production while
• increasing the capacity and production. Example: the microchip injected in
cattle to monitor and make
• sure that all the herd has been milked.
• Also there is the infrastructure of communication and connectivity that
made it easier to communicate and
• so manage the supply chain.
• The high tech laboratories that enable fast and accurate examination of the
products for healthy concerns
• and also for the R&D
• GDP growth & Trade balance