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ITC MASTER CHEF PRAWNS

ITC MASTER CHEF FROZEN PRAWNS

Our Product
• Variety: Vannamei Prawns
• Peeled & Deveined for Retail and Peeled & Deveined with Tail On for HORECA

Peeled Deveined - Tail Off Peeled Deveined - Tail On

• Glaze: 20% - global standard for 24 months shelf-life


• Fresh and Juicy – Rated by consumers & ITC Master Chefs
• Sizes larger than the current offering in the market
(5-18 gms/ piece vis-à-vis 2-16 gms/piece currently in the market)
ITC MASTER CHEF FROZEN PRAWNS
VECTORS OF DIFFERENTIATION
• Rich export legacy of ITC Prawns
o ITC has been exporting prawns to more than 40 countries for the past 45 years

• SUPER SAFE PRAWNS


o ITC Master Chef Prawns are scientifically farmed; undergo seed, feed, soil and water testing
o Food Safety & Hygiene – Adherence to USA, EU , India and Japan standards
o Certified by: Best Aquaculture Practices (BAP), British Retail Consortium (BRC),
Hazard Analysis and Critical Control Points (HACCP)

243 tests conducted for ITC Master Chef Prawns v/s 16 tests required for FSSAI
ITC MASTER CHEF FROZEN PRAWNS
VECTORS OF DIFFERENTIATION
• FRESHLY FROZEN PRAWNS
o IQF or Individually Quick Frozen- each prawn individually frozen within 15 hours of catch
o Unlike block freezing, IQF prevents the prawns from clumping together, prevents the delicate
prawn meat from bruising.
o Freezing prawns to temperatures far below zero arrests bio-chemical reactions
o Ensures they stay fresh and retain their original taste
o When cooking you de-frost soft and juicy prawns at their peak freshness
o Makes our freshly frozen prawns a far better choice than “fresh” prawns

• Used, loved and rated the best by ITC Master Chefs

• Sizes larger than the current offering in the market


ITC MASTER CHEF RETAIL RANGE

MEDIUM LARGE SUPER LARGE JUMBO +

Approx. 35-45 pcs Approx. 17-22 pcs Approx. 12-14 pcs Approx. 10-11 pcs
MRP: 185 MRP: 275 MRP: 300 MRP: 350
200g 200g 200g 200g
ITC MASTER CHEF HORECA RANGE
AVAILABLE FOR HORECA / INSTITUTIONS

Grade: 41-50 Grade:26-30 Grade: 21-25 Grade:16-20


MRP: 1000 MRP: 1100 MRP: 1200 MRP: 1350
1 kg 1 kg 1 kg 1 kg
OUR DIGITAL PRESENCE

 Website - www.itcmasterchef.com/prawns
• Includes product information, recipes, cooking tips and trivia

 ITC Master Chef Mobile App -


• Available on Android and Apple Store
• To keep the consumer updated with quick information access

 Social media - Platform to provide valuable and shareable content to consumers


• Handles: Facebook, Instagram, Twitter

Follow us on:
@ITCMasterChef
THANK YOU

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