Ticketing System

Film Industry Value Chain

Scope of discussion
: Theatres
Value Proposition of our Platform
• Easy booking of tickets with seat preferences
• Understand customer taste for movies
• Ticket sold data , Tallying of revenue end of day to seats booked.
• Give Perks , free discount vouchers
• Better logistics ( Parking , Food etc. )
• Better negotiation power with distributors based on historical data
• Looking for reviews
• Authenticated Tickets ( Tickets authenticated using bar code at theatres )

• Better movie experience ( This cannot be value proposition of our platform)

Current Revenue Streams for Theatres

• Ticket Sales less entertainment tax ( 65 % to 67%)

• Food , Drinks ( 15% to 22% )
• Advertisement , Parking , Renting space ( 11% to 20% )
Key Challenges
• Utilization % and competition from cable TV and streaming services

• Channel conflicts : Lack of clarity when movie will be released on non theatrical media.

• Bias for customer to specific brand of theatres near to their residence

• Residence population near theatres

• Lack of scientific way to assess value of movie for better negotiation with distributors

• Lack of reliable data on ticket sales : Under reporting by certain exhibitors when revenue
sharing model is applicable.
Solution : Platform based business model

Key Principles

• The units added on top of the platform represent inventory . These

units are the units of value , and these scale the value of platform

• The platform often has little or no value of its own . It needs unit of
value

• The platform provides the infrastructure and tools on which others

can build or add value
Strategy :

• Market segment : Tier -2 / Tier-3 Theatres

• Pilot geography area : Kerala
• Core technologies : Multiple Form factors : Tablet , Web , Mobile, SAS
solution on cloud ,Web and mobile channel , AI / ML solution for
recommendations using NoSQL dB , Analytics solution for insights.
• Place advertisements of our solution in theatres / other specific sites
• Minimum customization by having white labelling of solution so that
Theatres can use there specific branding
• Pricing : Monthly subscription for theatres.
Solution : Platform Business Model
Theatre
Exhibitor

Movie Movie
Distributors Show Consumers
Show Seat

Service Curation & Service Consumption

Service Creation
Customization
Look at potential to envelop
Platform book my tickets platform
Currency Feedback Capture
Next steps
a) Select area based on population size & # of theatres
b) List down all theatre owner name & address for meeting plan
c) List down availability of Uber , Swiggy , restaurants near theatre
d) Understand govt rules on taxation
Following are key questions to theatre owners
a) What are top 3 challenges faced ?
b) Who are the stakeholders (Personas with profiles ) in this business ?
c) How do you decide pricing for a movie during negotiation with
distributor ?
d) What is customer lifecycle from searching for movie till going out of
theatre back home ?
e) What is current yearly utilization % ? How is theatre used during lean
period ?
f) What additional revenue streams are there ?
Thank You
 • Timely & Flexible Delivery
• Discounts
• Reduce Price of product &
• Prediction on consumption
cost of transport
• Customer Experience
• Loyalty Model

• Timely & Flexible Delivery

• Cost effective & Loyalty Model
• Offers & Discounts

Disruption :Personalization of product based on individual taste

Disruption :
Disruption :
Potential for Platform Model by mapping Bars & Distributors
Potential for Peer to Peer delivery model or
Milk run model :Multi pick up – Multi drop system

Leverage Delivery + Consumption + Financial transaction asset to build synergy ( double loop ) to drive further consumption
Vantage point of the enterprise

• Ordering via card / smart phone by enabling customers to embed their favorite personalized drink
through the card / app is a capability that speeds up the personalized transaction for an individual
customer, while enabling Starbucks to simultaneously serve more customers faster.
• App to engage with customers outside the store and provide information like store hours, store
amenities, and number of reward points, engendering store loyalty.
• Starbucks has a process of capturing the customer’s name and the drink specification on the cup itself
, With smartphone orders, perhaps the barista can simply read it off the screen and write it down,
helping both sides
• bringing transparency into the order tracking experience for the customer without disrupting
operations
• MyStarbucksIdea (MSI), is an online platform where customers are invited to submit ideas and
cocreate the Starbucks experience together.
• Starbucks, for instance, also connects with the human experiences of its employees and managers,
• all the way from its internal training to community support activities to strategy execution,