Product/Service/Solution being developed by the company • Pain Point addressed- what customer need is satisfied by the business? • Innovation introduced- what is new in the product/ solution/ business model of the Co.? • What is the value add/ contribution by the Co.? • Target customers- who will buy your product/ service and why? USP of Product/Service • What will make your product/ service stand out from competitors? • Why will the users switch over to the alternative offered by you? Promoter(s) background
• Education & experience of the promoters
• Part-time/ full-time promoters • What is the relevant experience/ exposure to the current field of business? • How does the promoter background add value to the business? • Are all aspects of the business (technical, finance, marketing) covered by the promoters? If not, what is the alternate plan? Company background and details
• The legal form of the company-
proprietorship, partnership, Pvt. Ltd., LLP • If registered, when & where? • Since when is it in existence • Stage of product development/ marketing? • Any existing/ prospective customers? Competition • What is the alternative solution in existence, which the users are currently employing to address their need? • Who are your existing and upcoming competitors offering the same solution? • What can be the substitute to your product/ service? What is the switchover cost involved? Market analysis • Market for your business- What is the quantum of population which has the need for your product/ service? • What are the segments existing? What are your target segments and their characteristics? • How much of the market share you plan to acquire in your target segment over the next 3 years? Marketing plan • How do you plan to reach your targeted segment? • Who are your primary/ secondary targets? • What tools of marketing do you propose to employ? • What is your marketing budget and source of finance for marketing expense? Operation plan • How do you plan to deliver to your customer? • Who heads the routine operations of the Co.? Company team • Existing employees and departments in the Co.? • Proposed hiring department wise & quarter/year wise Financial plan ( includes projections for 3 years ) • Income – expenditure statement along with different subheads and justification for the figures quoted Investments needed and made • Promoter capital invested so far? • Equity distribution among promoters and investors? • Any other investments by angels, VCs, banks, etc.? • Source of capital/ finance for projected expenses in previous slide Why do you need the incubator
• Where are you operating from currently?
• Need to move to an incubator? • Support sought from the incubator/ Expectations from the incubator? Milestones while in incubator • Milestones planned for next 2-3 years (quarterwise ) – to monitor growth / progress against plan.