Facebook, Inc.

DELIVERED BY MUHAMMAD FAKHRI ABDILLAH

151710813010
TALK ABOUT

1.History of Facebook,Inc
2.How Promotion in Facebook Ads
3.Business model Faceebook
 History Facebook
• Facebook, Inc. is an American online social media and social
networking service company. It is based in Menlo Park, California.

• It was founded by Mark Zuckerberg, along with fellow Harvard

College students and roommates Eduardo Saverin, Andrew
McCollum, Dustin Moskovitz and Chris Hughes.

• It is considered one of the Big Four technology companies along

with Amazon, Apple, and Google.
 Facebook Ads
• features offered by Facebook to promote or advertise a Fan Page
previously created by Facebook users with a variety of different
and can be arranged by the advertiser.

• The purpose of Facebook ads is the purpose of your ads campaign.

For example,

• You focus on your product brand

• You focus on increasing visitors to your website, then use
Objectives ‘Traffic‘
• If you focus on increasing your brand's interactions with potential
customers / consumers, then use Objectives ‘Engagement‘.
 Key Activities Customer Customer
Key Patners What will your business do Relationship Segments
most? Value What types of Who are the customers
What external who pay you?
partnerships
Product development?
Sales? Other?
Propositions interactions do your
customers expect Do you have customers
should you invest? from you?
What is your not paying?
Mentor? idea? Channels How big is this group?
Lawyer? Key resources
Distributor? How will customers Do you have multiple
What will it cost for:
Supplier? find out about you? customer segments?
Manufacturing?
Intellectual property? How will you get
Human resources? products to them?

Cost Structure Revenue Streams

• How do you make $ from this?
How much time and money is needed to do
• What value, besides money, do you want
this?
to create?