Company Analysis

February 26, 2019

General Information:
● Starbucks was founded in 1971 in Seattle, WA.
● It’s an American coffee company and coffeehouse chain.
● Their headquarters is located in Seattle, WA.
Main Competitors:
● Dunkin’ Donuts
● McDonald’s
● Maxwell House
● Folgers
Target Audience:
Their customers are primarily men and women between the ages of 25-40.

● These middle-high income level men and women make up about 49% of Starbucks’
customers.
● Young adults between the ages of 18-24 make up 40% of their customers.
● Teenagers between the ages of 13-17 make up just 2% of Starbucks’ customers.
Sales:

Starbucks:

Dunkin’ Donuts:
Operating
Expenses: 2018 2017

Starbucks:

2018 2017

Dunkin’ Donuts:
Net Income:
2018 2017

Starbucks:

2018 2017

Dunkin’ Donuts:
Stock Price: Starbucks: Dunkin’ Donuts: Comparison:
P/E Ratio: Earnings per Share (EPS):
Starbucks 2017: 18.43

Starbucks 2018: 28.47

Starbucks 2018: $2.25
Trend: Increase

Dunkin’ Donuts 2018: $2.72

Dunkin’ Donuts 2017: 16.57

Dunkin’ Donuts 2018: 23.57

Trend: Increase
Book Value of Equity per Share Common Stock:
Starbucks 2018: $0.89.

Evaluation:
● I would invest in Starbucks because their net income and stock price are gradually
increasing.

● Starbucks is also in good condition to expand and grow their company internationally.