Americas SP Business Power Hour:

“ASR 5700, Putting the Peddle to the Metal

of the Mobile Packet Core”

Adi Raja Murugan – MITG Product Manager

Jim O’Leary – Sr. Mobile Solutions Marketing Manager
October 15, 2015
© 2013-2014 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 1
Legal Disclaimer

 The products and features described in this roadmap are in varying stages of
development, and will be offered on a when-and-if-available basis.
 Any roadmap information provided in this presentation is for informational
purposes only and is subject to change. No contractual commitments are being
made.
 Customer should not rely on the availability of any future product or feature in
executing any agreements or placing any orders related to specified projects.
 This roadmap is subject to change at the sole discretion of Cisco, and Cisco will
have no liability for delay in the delivery or failure to deliver any of the products or
features set forth in this document.

© 2013-2014 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 2
Please read

 This slide deck contains confidential and privileged material for the sole
use of the intended recipient.
 Any review, use, distribution or disclosure by others is strictly prohibited.
 If you are not the intended recipient (or authorized to receive for the
recipient), delete all copies of this slide deck and contact the sender.

© 2013-2014 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 3
Service Providers Face Unprecedented Change

Internet of
Everything

Software, Cloud
OTT
Transition

Nomadic Indoor
Security
Usage
 Service Providers Are Transforming for the Future
INNOVATION
Transform “50% of today’s
service providers
will become
Experience Business Architecture irrelevant in ten
years’ time as
they fail to adapt
in a fast-moving
digital world.”
John Chambers
Mobile World Congress
2015

Grow Reduce Increase

Revenue Expenses Operational Agility

© 2013-2014 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 5
The View From Above
Quick Level-Set On The Industry Environment

• Virtualization is becoming the main

“Marketing” discussion
• But not all customers are not
ready for virtualization
• Procrastination reigns
• So what to do?

© 2013-2014 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 6
Moving to Virtualization

Your Customer
Joe Salesman

“…Easily migrate to future ORCHESTRATED

“…But standards and
virtualized packet core solution (VPC)…” interoperability will come
slowly…Not mature enough”

“…Virtualization will permit configuration “…Yes, we consolidate HW, but the

SCALING for a range of capacities…” number of VMs to be managed has
exploded…”

© 2013-2014 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 7
© 2013-2014 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 8
 What Problem Does Virtualization Solve, and How?
 Customers are feeling compelled to move to “Virtualization”, with market pressure
and appealing business cases on the OpEx side.
 Customers are faced with a “GAP” - where they are, and where they want to be

ASR 5700 can help the Customer Bridge The Gap

© 2013-2014 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 9
 ASR5700 Overview

© 2013-2014 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 10
The NEW ASR 5700
Introduction

 New Mobile Packet Core solution: ‘ASR5000’ for a Cisco COTS

environment
 ‘Out-of-the-box solution’ that is simple and cost effective to deploy
 Scalability by way of Moore’s Law and UCS flexibility: +50% every 2Y ASR5x00



Viable ASR 5000 evolution if ASR 5500 is not an option
Can scale to very small to very large in a single unit (single IP)
ASR
 Opens up market segments on the very small side (2-4 Gbit/s)
 Ideal for customers starting small and expecting major growth 5700
 Low-risk, first step to COTS environment with ease of migration to full
virtualization (or not) 
UCS
 Truly unique solution and an industry-first

De-risking the present while delivering the future

© 2013-2014 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 11
*VMs managed by VNFM (QCTM) for scale-in / scale out
 What is the ASR 5700, and how is it positioned?
Key Package System Components
I
N
S
T Red Hat OS R 7.1
A (w/o Openstack)
L
L KVM IceHouse
S VPC-DI R18.2
C
R
I
P
ASR 5700 Introduction T
© 2013-2014 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 12
 ASR5700 Details
ASR5700 Initial System
ASR5700 Initial System
Software
Software (Base)
(Base+ Expansion)

1 UCS Chassis 2 UCS Chassis ASR5700

Base: Base+Expansion: performance:
• 4 SF Active • 12 SF Active • 300K
• 1 SF Demux • 1 SF Demux sessions/blade
• 1 SF Standby • 1 SF Standby
• 3+ Gbps per blade
• 1 CF Active • 1 CF Active
• 1 CF Standby • 1 CF Standby

The current packaged UCS Blade Configuration:

• M4 Blades with 2x 2.50 GHz E5-2680v3(12 cores)
• 256 GB RAM (16x 16DDR4-2133-MHz)
• 2x 300GB 6Gb SAS 10K RPM
• VIC 1240
© 2013-2014 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 13
ASR 5700 Key Technical Information
 Cisco delivers the E2E product
 HW/SW, Functional Testing, Performance testing, field
implementation, support, documentation
 ‘ASR5000’
 ASR5700 Scales from very small to very large
 4Gbit/s to greater than 250Gbit/s (Future)
 Simplifies implementation efforts/costs
 ASR5700 comes as a “Box”
 Same/similar implementation effort as per
ASR5000/5500
 Fits in the existing SGSN/MME and GW sites
 This is not a datacenter solution
 ‘ASR5000’
© 2013-2014 Cisco and/or its affiliates. All rights reserved.
 Protects the customer investment
 Puts customers on a path to leverage Moore’s law
 Can stay where they are or can easily evolve to a full
blown, orchestrated, virtualized solution
 ASR 5000 / 5500 Software functional
equivalence
 Same binary
 ASR5700 is a perfect fit for SGSN/MME
 Feature rich StarOS on server HW
 Ideal for ASR5000 evolution of SGSN/MME
Cisco Confidential 14
 CF and SF VM Description
Session Function Session Function
Demux Tasks x2 Session Function
IP address Session Tasks Redundant tasks
Control Function Management State replication
Platform
management
tasks
CF CF SF SF SF SF

StarOS StarOS
VM VM
StarOS StarOS StarOS StarOS

VM VM VM VM
HyperVisor HyperVisor HyperVisor HyperVisor HyperVisor HyperVisor

Blade Blade Blade Blade Blade Blade

© 2013-2014 Cisco and/or its affiliates. All rights reserved.

HW Blade Server Standby tasks Cisco Confidential 15
Local and Geo SW Redundancy Models

Inter System
SF SF SF
Redundancy

StarOS StarOS StarOS

VM VM VM ICSR
SF SF SF Inter “Chassis” System
Redundancy
SM AAA
StarOS StarOS StarOS

VM VM VM
SM
How it works today
© 2013-2014 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 16
Cisco Packet Core: Software Ubiquity With StarOS

ASR ASR VPC VPC

5500 5700 today Evolution

 StarOS on Cisco COTS  Full-scale virtualization  Service Core Architecture

 Purpose-built, conventional HW
StarOS
 High-capacity, high-density MPC
Environment StarOS Software-only solution StarOS SDN Forwarder
 Pre-packaged, pre-tested, &
 Small/Medium/Large MPC SLA compatible  Agnostic to HW, hypervisor  Control Plane and Data
solution  Scale – Very Small to Plane Separation
Medium  Gi-LAN

© 2013-2014 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 17
Platform Positioning
Name ASR5500
Purpose  Packet Core (All Services)
 Appliance
 5K Replacement
 Packet Core in a Box
 Simplified Management
Scalability  100K sessions to 10M+
sessions
 10Gbps to 100Gbps+ (DPI)
Market Segment  Tier-1/Tier-2
 Customers seeking industry
leading purpose built
platform based evolution
 Price/Performance for an
Appliance Based Product
Market Readiness  Available Now
Requirement
Feature Set  All Packet Core functions in
an industry leading platform
© 2013-2014 Cisco and/or its affiliates. All rights reserved.
ASR 5700
 Packet Core (All Services)
 Appliance
 5K Replacement
 Packet Core in a Box
 Simplified Management
 100K sessions to 2M sessions
 6Gbps to 40Gbps (DPI)
 Tier-2/ Tier-3
 Customers seeking simplified
appliance / box using COTS
technology
 Control Plane Migration
 Low-cost
 Available Now (FCS: 6/5)
 StarOS in a Box
 COTS
VPC (SI and DI)
 Packet Core (All services)
 Customer Visible Virtualization
 NFV Architecture Compliant
 10K sessions (PMB) to 10M+
Sessions
 3Gbps to Maximum
 Customers with a virtualization
vision
 Customers with clear vision for
benefits of virtualization beyond
a COTS architecture
 Available Now (FCS: 6/30)
 VPC+Performance+Simplified
Management+Redundancy
VPC Evolution
 Packet Core (Applicable to
Bearer Plane Services)
 SDN Evolution
 Forwarder: Control Plane and
Data Plane Separation
 2M+ Sessions and beyond
 50Gbps and beyond
 Technology Leaders
 SDN Based vision
 Customers investing in
building separate forwarding
and control planes
 6-12Months
 Unified Service Core
Cisco Confidential 18
ASR5700 Opportunities
ASR5700/VPC Rip/Replace ASR5700 Franchise Starter

Register competitive deals and receive “Purchase an ASR 5700 bundle at

additional discounts
special discounted rate

 As a competitive strategy for customers  To support the need for franchise

interested in a competitive solution
 Specifically targeting NSN, Huawei,
Ericsson & ZTE in the MPC/EPC
 For new or existing (ASR5K) customers
 Additional terms still being finalized
expansion
 To support the need for a lower-cost
entry point in the market (Control Plane,
WiFI GW, SC-GW)
 Target underserved or unserved market
segments (emerging markets)

© 2013-2014 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 19
ASR5700 Opens Up New Market Segments
Break in new customers/create new revenues streams
 Move control plane functions to standard compute hardware
Network Network Network
 Move signaling functions to standard computing platform
function function function
A B C
 Dedicated gateway for VoLTE
Hardware Hardware Hardware
 Benefit from high availability and session recovery functions and focus on delivery of high- A B C
quality voice services

 Dedicated gateway for corporate APNs

 Dedicated gateway or full EPC for M2M Network Network Network

function function function
 Implement specific functionality for use cases with low traffic A B C
 Dedicated platform for MVNO services COTS HW COTS HW COTS HW
 Safe step towards virtualization
 Once on COTS hardware, the path towards virtualization is open
Network Network Network
 Premium Mobile Broadband function function function
A B C
 provides LTE broadband networks to industrial enterprises, Public Safety & Security, Mining, Virtualization and orchestration layer
Oil & Gas, Transportation, and Defense which require high-value private broadband networks
that are dedicated to their business operations Data center hardware
© 2013-2014 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 20
 VPC

Migrate to
VPC

ASR 5000 Evolve to

ASR 5700 VPC

Migrate to ASR Evolve to

COTS VPC
5700

Migrate to
COTS
Purpose
Built ASR 5500

Next Gen
Purpose
Built

© 2013-2014 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 21
ASR 5700 Summary
On The Horizon

 The future is not written yet

 Positioned to replace the past, meet needs of present, and deliver all the potential of the future
 Break in new customers with targeted propositions
 Open up new revenue streams
 Win customer resistance to virtualization with a future proof platform
 Potential for future enhancements based on customer feedback

© 2013-2014 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 22
© 2013-2014 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 23
"I see a lot of sales pitches out there about how
you can stop using this kind of connectivity and
start using this one and I can tell those vendors
haven't actually sold anything because that's not
the use case”
Shawn Hakl, Verizon Vice President of Enterprise Networking and Innovation 10/13/2015

© 2013-2014 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 24
 Cisco’s Mobile Packet Core Leadership
Updated – August 2015 - Q2 2015 Data

Over 350 Operators In More Than 75 Countries

1B+ Subscribers Across Mobile Packet Cores

Cisco Mobile Packet Core Powers

More Than 50% Of Worldwide LTE Connections*

76 LTE Wins In Over 41 Countries

#1 EPC Market Share

~70% Of World’s ePDG Deployments Powered By Cisco

© 2013-2014 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 25

* Calculation reflects WW market excludes China

 Market Share Leadership View
Updated – August 2015 - Q2 2015 Data

MPC / EPC - Global Market Share

30.0%

25.0%

20.0%

15.0%

10.0%

5.0%

0.0%
1Q14 2Q14 3Q14 4Q14 1Q15 2Q15

Ericsson Huawei Nokia Networks

ZTE Alcatel-Lucent Cisco
Other

Cisco continues to be a leader in the EPC segment and is also a

leader in IP technology – Gartner LTE Magic Quadrant 2015
© 2013-2014 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 26
Industry-Leading System Interoperability
Vendor Product Interfaces

ALU BSS, HNB-GW, BCR, UTRAN, eNB, HSS, HLR, PCRF, RNC, GGSN Gb, luPS, S1, S6a, Gr, SGs, Gx, Gn

E/// BSS, ENC, eNB, HSS, MSS, IN, PCRF, OCS, MME, SGSN, GGSN, LI Gb, luPS, S1, S11, S1-U, S6a, SGs, Gx, Gy, Gn, Gn/GP,
mediation X1/X2/X3

Huawei RNC, GBSS, eNB, HSS, PCRF, OCS, PGW Gb, luPS, S1, S6a, Gx, Gxa, S2a
NSN BSC, UTRAN, HNB-GW, HSS, HLR, PCRF, VLR, MME, GGSN, SGSN, PGW Gb, luPS, GboIP, GboFR, S1, S6a, SGs, Gr, Gx, Gy, Gn

Samsung UE, eNB, BS S1, R6

ZTE eNB, eAN, AAA, OCS, HSGW, PGW S1, A10/A11, S6b, Gy, S2a, Sta, R6

 Other radio vendors

 Motorola, IP Access, Aricent, Fiberhome, Datang, NEC, Fujitsu, PicoChip, Syniverse, Contela, Airvana, Alvarion

 Other vendors
 Hitachi, Bridgewater/Amdocs, HP, Blueslice, Capitek, Elitecore, Acme Packet, Mavenir, Metaswitch, Ruckus, Mycom, Vitendo, GreenPacket,
Birdstep, SmithMicro, Sitronics, Apple, Aqsacom, Ultimaco, SS8, Verint, ETI, BTT, Openet, Tekelec, Broadhop, Comverse, Rancore, Comptel,
Danateq

 NVIOT Forum Member

 RAN and Core Workgroup Member
 Total of 142 Test Cases contributed under Rel 8, 9 and 10
 (SGs, S11, S4, Gx, S6d, Sv, S16, S101/S103, S102, Gn/Gp, Gs)

Cisco Has Done Interoperability Testing With Over 50 Industry Vendors!

© 2013-2014 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 27
 ASR 5000 Series / Packet Core Wins

ASR 5000

ASR 5500

ASR 5000 & 5500

ASR 5700

©ASR 7600Cisco and/or its affiliates. All rights reserved.

2013-2014 Cisco Confidential 28
Version 1.0 – not all customers are shown
 Cisco Virtualized Packet Core – Wins & POCs
Not All Wins Are Publically Announced

Public Win

Win

POC

© 2013-2014 Cisco and/or its affiliates. All rights reserved. Cisco Internal Only Version 1 September, 2015 Cisco Confidential 29
 Innovating Services from the Mobile Core
Services Are Tightly Coupled to Technology

Licensed Small Cells Internet of Things

Service
SON
Chaining

Premium Mobile
VoLTE
Broadband
Small
Policy EPC Cells
Network
SP Wi-Fi
as a Service
Analytics Carrier
aaS Wi-Fi
VoWi-Fi Mobility Analytics

© 2013-2014 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 30
 Monetizing New Markets—IoT and Premium Mobile Broadband

Internet of Things IoT Application Platform

Service
Chaining

Premium
3G, LTE/-A, Wi-Fi EPC
Mobile Broadband
Policy EPC
Policy

Orchestration, Automation

© 2013-2014 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 31
 Mobile Packet Core

VPC-SI R17.1 ASR 5700 R17.1 ASR 5000 PSC2 ASR 5000 PSC3 ASR 5500 DPC ASR 5500 DPC2 ASR 5700 / VPC FUTURE
4 Gbps 25 Gbps 30 Gbps 50 Gbps 80 Gbps 160 Gbps 250 Gbps

Virtualized Non-virtualized Virtualized

© 2013-2014 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 32
 ASR 5700 Useful Links
MITG JIVE Site

• https://cisco.jiveon.com/groups/mitg-product-marketing/pages/welcome

Other Useful Sites:

• ASR 5700 WIKI Page

• Overview and Pricing Presentation

• Sample BoMs - including UCS HW, ASR5700 System SW, etc

• How to Position and Sell ASR5700: Hear it from Sales(thanks to Giuseppe)

• Technical Solution Description(thanks to Christian F)

• TME Ticket for Demos, PoCs

• Bid Management Support

• More Information: Adi Raja Murugan ( amurugan@cisco.com) or Jim O’Leary (joleary@cisco.com)

© 2013-2014 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 33
Thank you.