BUSINESS PLAN

MINERVA RESTAURANT

OWNERS:
TULUC CORINA TEODORA
COZMA STEFAN
DUMBRAVA TIMOTEI
QUALIFICATIONS

 communication skills
 problem-solving skills
 organizational skills
 people skills
 computer skill
 mathematical skill
 FACTORS INFLUENCING DEMAND

A desire to eat healthy while you also enjoy your time

Adesire to spend time with friends or family
A desire to study or read in an different environment
TYPE OF BUSINESS

Service business
 TYPE OF BUSINESS OWNERSHIP

Partnership
SOCIAL RESPONSABILITY
Minerva restaurant will try to keep the business as eco-friendly as it is
possible . We will give free , filtered water to help with the plastic
problem . We will help the locals by buying the ingredients from them .
We will have a shelf where we will put handmade products from the
locals . We will give a 20% discount for the students . We will donate 2%
of the profit for some schoolarship for the students .
BUSINESS OPPORTUNITY

Iasi is a big city, with a lot of busy people. The fact that many
people do not have much time for cooking their own meal implies
that they have to eat out or order at home. They also want to enjoy
their time.
A healthy food is hard to obtain in Iasi, even harder when you want
it delivered at your home. So we are creating a restaurant which
satisfies these needs.
 How likely people eat out according to their age category

70

60

50

40

30

20

10

0
Teenager Adult Middle age Old person

Once a week/Never Two to four times per week Five times or more per week
MARKET RESEARCH

Qualitative research: Done by a focus group session.

Quantitative research: Done by survey.
COMPETITORS

Direct competitors: The restaurants in the area which serve healthy

food.
Indirect competitors: All the restaurants in the area, including fast
food and all types of establishments where you can order food.
COMPETITIVE ADVANTAGES

It will allow the client to choose what ingredients he wants to have

or not have in their meal.(There will be a list of possible ingredients) .
People can choose their favorite type of food even if it’s not in the
menu .
People can play board games with their friends and family .
They can receive free cake on their birthdays if they organize their
birthday at Minerva
 MARKETING PLAN

• Our restaurant targets the people who are working or studying

and don't have time to cook, or simply they don't like it.
 MARKETING PLAN
• The marketing plan will highlight the following customer benefits:
• A lot of time spared by the customers
• The possibilty to order food at home, at work or anywhere they
want, or to come and pick it up at any time, and of course to eat at
the restaurant.
• Choosing from a various menu.
• Healthy food
• The menu is customizable so it can fit any desire (especially for
vegetarians, or those who have intolerances to some ingredients)
• There are menus for special events (anniversary, party, Christmas,
Easter)
PRICING STRATEGY

• Description of Service: Clients can choose from a list of healthy

customizable meals. . They can choose where the food is
delivered.
• Pricing strategy: We will start with low prices (closer to the break-
even point) in order to attract clients and be competitive.
PROMOTION

• We will invite some artist to sing at the opening so maybe more people will be
interested.
• A website with the menu , where the food can be ordered
• Facebook page
• Hosting events from time to time, maybe in the weekends, in the evenings
when some artist will be invited
• Participating to local events
• Distribute flyers , posters , facebook ads
• Special offers through a fidelty card
SALES METHODS

• Our base method will be personal selling. . We will ask the clients
for feedback, and try to satisfy all the complaints in order to get
a good reputation. If the feedback are positive we can also rely
on the customers recommendations. They will be asked for their
phone number or e-mail adress in order to receive fresh offers.