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Selection of Research Topic

Sarah Wali Qazi


BRM
There is nothing new under the
sun!
• Where do we get our ideas from?
– Advisor/ Committee members/ colleagues
– Reading literature/publications
– Library/internet
– Conferences/seminars
– Draw inspiration from anywhere you can
– What is a great idea?

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I wish, I would have thought of
it, first!
• Need based (~50%)
• Solving a problem that exists
• Something is unknown so fill in the
gap
• He/she did it and I will repeat in
my institutes with different
objective
• INNOVATIVE IDEA!
• Try to think big and out of the
box!!!
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Decide the topic!
• Read literature and understand central ideas in your field!
• Write down your ideas: pros and cons
• Talk to people (anyone who would listen)
• Get advice from experts
• Can you do it? Any technical problem?
• Theme will slowly emerge!
• Interesting ideas for all stakeholders
• Write down a couple of ideas and try to sell them to your
friends
• Think day and night (if you can dream about it, it will
certainly happen one day!) Get haunted by the idea!
• Improvise your ideas!
• Communicate your excitement in the proposal!

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Talk to experts!
• Advisor/teacher
• Know who you are talking to?
• People in your field: talk, email
• No one steals your ideas!
• Publication fills the gap in our
knowledge but proposal solves a
practical problem!
• Narrow down from broad topic to
specific idea and make it spicy!

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Stealing from one source is
plagiarism, while stealing from many
is research: Jacob Kraicer, U
Toronto

Ethics in Research
Do not plagiarize!
How to Narrow a Research
Topic
The Process of Topic Selection

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How to Narrow a Research Topic

When your research topic is too


broad, ask yourself these questions:

Who?
What?
When?
Where?
Why?

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What is 5W + 1H ?

What?
(Purpose)

How? Where?
(Mode) (Place)

Problem

When?
Who?
(Sequence
(People)
/ Timing)

Why?
(Reason)

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How to Narrow a Research Topic

Mix n’ Match
Combine any number of elements that you derive from
asking 5 W and 1 H questions until you find an interesting
topic to research.

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How to Narrow a Research Topic
Relevance Tree
Marketing

Brand
Digital Advertising
Management

Brand Equity

Brand
Experience

Internal
Branding (HR)

Brand
Personality

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Task For After Break Activity
So To Narrow Down your Topic:
Focus On
• A Single Event
• A specific Group
• A Limited Time Period
• One Cause or Effect
• One argument or Viewpoint

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