Submitted To Submitted By

AKSHAY SIR MANTHAN MEHTA

 Using claims about a product's environmental
"friendliness" in order to promote the product
 biodegradable
 compostable
 recyclable
 environmentally safe
 ozone friendly
 Research shows that consumers prefer--and are
willing to spend more money on--products
they perceive as environmentally safe

 More than half of consumers have purchased a

product because of a label that said it was
environmentally safe
 Consumers generally can't tell whether a product
will do what the advertiser claims

 Even if the claims are true, it may not be evident

for five, ten, fifty or more years

 As a result of concerns about growing use of such

claims, the Federal Trade Commission (F.T.C.)
issued Guides for the Use of Environmental
Marketing Claims.
Any way in which a message can be
received
 labeling

 advertising

 promotional materials
(a) Claim should make clear whether it applies to
the product or the package

(b) Claims should not overstate the environmental

attribute or benefit
(a) General claims (e.g., “eco-safe”) must
be
 not misleading

 substantiated in advance of the claim

(b) Claims of degradability,

biodegradability.
(c) Claims of Compostability (of the product or package)

(d) Claims of recyclability

(e) Claims relating to the preservation of the

ozone layer
 For example:
 ozone safe
 ozone friendly

 are deceptive if the product contains any

ozone-depleting substance
 Green marketing heavily used in electricity
generation/marketing

 What is green power?

 electric power that is
 generated by renewable resources.

 less polluting than fossil fuels and nuclear power

 Wind

 Bio energy

 Solar power

 Hydroelectric power
 Electricity generation is largest industrial polluter.

 emissions of sulfur dioxide

 nitrogen oxide emissions

 carbon dioxide emissions

 toxic-metal emissions (mercury and lead)

 nuclear waste.
 Product: A producer should offer ecological
products that are not contaminate the
environment.

 Price: Prices for such products may be a little

higher than conventional alternatives.

 Place: A distribution logistics is of crucial

importance; main focus is on ecological packaging.

 Promotion: A communication with the market

should put stress on environmental aspects.
Sponsoring the natural environment is also very
important.
THANK
YOU