SOCIAL MEDIA MARKETING PLAN

Goals for social media activities

• Brand awareness

• Website traffic

• Lead generation
 SocialResearch
Market Network
Social Media user UAE & traffic
Target Market
Market Demographics
City wise usage
Instagram Usage Analysis Dubai, UAE
Online journey

• The ZMOT refers to the moment in the buying process when the
consumer researches a product prior to purchase.
Zero Moment of truth (ZMOT)
Social
Influencer 3rd party
Media Blog
Marketing channels
Marketing

Lead Generation
Target audience for Sightline
• Men and women
• Age 25-45
• Target Emirates: All
• Designation: Marketing manager and CEO’s (LinkedIn)

Platform to be used
• Facebook
• LinkedIn
• Google+ (For SEO)
Content sharing plan Sight Line
Facebook Design Video CSR/ Share a Discount/ Our work Ask
/Creative Holidays catching Promotion for client question to
photo content/ photo * your
* Festive audience
season
content
LinkedIn Fun Fact Share a tip Industry Blog
article/
Education

Post number per week

Facebook 3
Instagram 4
LinkedIn 2
Target audience for Ultra Beauty
• Women
• Age 25-45
• Target City: Dubai, Abu Dhabi

Platform to be used
• Facebook
• Instagram
• Snapchat
Content sharing plan Ultra Beauty
Facebook Health tip Video Testimonial Share a Discount/ (Boost Ask
with catch from client catching Promotion promotion) question to
picture (Boost) photo your
audience
Instagram Creative Video Our work
photo for client

Post number
per week
Facebook 3
Instagram 4
Distribution Budget $200 for each company
• Photoshoot for Utra Beauty (No approx. figure may require extra budget)

• $150 for Facebook Ad sightline

• $150 for Facebook Ad Ultra Beauty
• Hootsuite account
• Cost $100 for managing up to 20 accounts

*we will do AB testing for the add that we are running and evaluate. All the outcome
will be assessed against the set KPI’s.