Colgate launches ‘Andar se

Strong’
The campaign highlights the importance of one’s inner strength
ETBrandEquity | November 27, 2018, 12:00 IST

-Amber Miglani
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• Colgate-Palmolive (India) Limited, an Oral Care brand
• Started its journey in India in 1937 Andar se Strong
• Andar se strong, a new campaign for its flagship brand Colgate Strong Teeth Campaign
• Two new TVCs

Two new TVCs New Packaging

• Conveys How Colgate Strong Teeth adds natural calcium to one’s teeth
• Theme-just like a mother raises her child to be strong from within, Colgate Strong Teeth too makes
one’s teeth strong from within
• The Andar se Strong theme in the TVCs will be supported by a 360-degree marketing campaign to
ensure that the new Colgate Strong Teeth communication reaches consumers across multiple touch
points.

• A packaging change, after over a decade

• New Packaging will be available across various retail formats at a variety of price points starting
from a Rs. 5 pack to a 500-800 g saver pack.
 #WhatsInAName

Suruchi Batra
ETBrandEquity | November 28, 2018 123052
IMG 12-D
Food delivery platform, Swiggy launched the fourth digital video in its series of partner-
focused campaign

FOCUS OF
CAMPAIGN

TO INSPIRE A SENSE OF
PRIDE AMONGST THE
TO ENABLE CONSUMERS TO
DELIVERY PARTNERS IN
EMPATHISE WITH SWIGGY’S
THEIR ROLE AS HUNGER
DELIVERY PARTNERS
SAVIOURS FOR MILLIONS
OF INDIANS
Video is conceptualised by Dentsu Webchutney (Digital Agency)
Our partners take unknown turns to reach unknown lanes to meet strangers with a smile
on their face. The irony: they always remain unknown to consumers, very often just
referred to as “Swiggy”.
-Srivats TS - VP Marketing at Swiggy

● Service industries till now have focused on only their end consumer

● Swiggy wants to create a difference by focusing on this important human

element in the ‘supply chain’

● Sets a precedent for the industry- delivery partner loyalty is as critical to a

company’s growth as customer loyalty

● Investing in the power of human emotions