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INFLUENCE
PEER GROUPS
Peer group is a social group who have similar
education, interests, age, background, or the social
status.
The members of this group are likely to influence the
person's beliefs and behaviour.
They have an influence on the socialization of group
members.
Positive Effects
Facebook has been a top social networking site, since its inception
in 2004. It has over 2 billion active users, making it the largest social
network in the world.
Whatsapp is primarily an instant messaging app that allows
multimedia sharing, including photos, videos, audio and
documents.
Instagram is a social networking app dedicated for sharing photos
and videos.
YouTube is the largest video networking site in the world. It is a
major platform for promoting movies and music as well as
advertising.
LinkedIn is the largest networking site for working professionals
and business personnel. One can make a public portfolio, or resume
by updating their profile. It is a platform for finding jobs as well as
employees.
Quora is a dedicated network to information and knowledge where
users interact with each other over a meaningful information
exchange.
Social Media
Negative Effects
Communication with a
stranger.
A platform for Cyber
bullying.
Threats.
Fraud and Scams.
Rumor.
Harassment.
Inspiration to glamorous
styles.
Anxiety and sleep disorder.
Time.
Negative Effects