Frequently Used Template - McKinsey - 300pages

CONFIDENTIAL
McKinsey
Frequently Used Template
Conceptual
Template
This report is solely for the use of client personnel. No part of it may be circulated, quoted, or reproduced for
distribution outside the client organization without prior written approval from McKinsey & Company. This material
was used by McKinsey & Company during an oral presentation; it is not a complete record of the discussion.
2X2 CUBED
Unit of measure
Text Text
Text
Text
Text Text
Text Text
Source：lonelyfish1920.blog.163.com Page 1
2X2 TOWER
Unit of measure
5PS MARKETING
Unit of measure
Product
offering
Product Package Place Price Positioning

promotion
7S
Unit of measure
Style
Strategy Skills
Shared
values
Staff Systems
Structure
ARROW 3D
Unit of measure
CUBES1 3D
Unit of measure
CUBES2 3D
Unit of measure
CUBES3 3D
Unit of measure
CUTOUT 3D
Unit of measure
Text
Text Text
Text
FORCES AT WORK
Unit of measure
New
entrant
Industry
Suppliers Buyers
competitors
Substitutes
JOINT
Unit of measure
Text Text
Text Text
Text Text
Text Text
Text Text
LEVEL SEPARATE 4
Unit of measure
Text
Text
Text
Text
LINEAR A 3D
Unit of measure
Text
Text
Text
LINEAR B 3D
Unit of measure
Text
Text Text
Text
LINEAR C 3D
Unit of measure
Text
Text
Text
LINEAR D 3D
Unit of measure
Text
Text
Text
LINEAR E 3D
Unit of measure
Text Text Text Text
LINEAR G 3D
Unit of measure
Text
Text
Text
LINEAR I 3D
Unit of measure
Text Text
LINEAR J 3D
Unit of measure
Text
Text Text
Text
LINEAR N 3D
Unit of measure
Text Text Text Text
LINEAR P 3D
Unit of measure
Text
Text
Text
LINEAR Q 3D
Unit of measure
Text Text
LINEAR Q 3D
Unit of measure
Text Text
LINKS 3
Unit of measure
Plan Support
Implement
PERSPECTIVE 3D
Unit of measure
PROPELLER 3D
Unit of measure
RINGS 3D
Unit of measure
SCALE
Unit of measure
Text
Text
SCALES
Unit of measure
Text
Text
SIZES IN
Unit of measure
Text
Text
Text
Text
Text
Text
SPIRAL1 3D
Unit of measure
SPIRAL2 3D
Unit of measure
Brakes
Spiral
Tube in tube
SPOTLIGHT
Unit of measure
Text Text
Text Text
STAIRCASE
Unit of measure
Text
Text
Text
Text
Text
Text
STARS 3D
Unit of measure
CONFIDENTIAL
McKinsey
Conceptual
Template
June 2002
WIRE CUBES
Unit of measure
Text
Text
ARROWS
Unit of measure
Text
Text Text
Text
Text Text
Text
FLOW 2
Unit of measure
Header Header
Text Text
FLOW 2 TITLE
Unit of measure
Header Header
Text Text Text
FLOW 3
Unit of measure
Header Header Header
Text Text Text
FLOW 3 TITLE
Unit of measure
Text Text Text Text
FLOW 4
Unit of measure
Header Header Header Header
Text Text Text Text
FLOW 4 TITLE
Unit of measure
Text Text Text Text Text
FLOW 5
Unit of measure
Header Header Header Header Header
FLOW 5 TITLE
Unit of measure
Text Text Text Text Text Text
FLOW 6
Unit of measure
Header Header Header Header Header Header
FLOW 6 TITLE
Unit of measure
Header Header Header Header Header Header
Text Text Text Text Text Text Text
BLADES
Unit of measure
Text
Text
Text Text
BOX
Unit of measure
Text Text
Text Text
BOX
Unit of measure
Text Text
Text Text
CYCLE 1
Unit of measure
Text
Text
Text
CYCLE 2
Unit of measure
Text Text
CYCLE 3
Unit of measure
Text
Text
Text
CYCLE 4
Unit of measure
Text
Text
Text
Text
CYCLE 5
Unit of measure
Text
Text
Text
Text
Text
CYCLE 6
Unit of measure
Text
Text
Text
Text
Text
Text
CYCLE 7
Unit of measure
Text Text
Text
Text
Text
Text
Text
CYCLE 8
Unit of measure
Text Text
Text
Text
Text
Text
Text
Text
INCOMING
Unit of measure
Text
Text
Text
Text
Text
Text
RIBBON
Unit of measure
Text
Text
Text
Text
Text
RING
Unit of measure
Text
Text
Text
Text
Text
UPON 2
Unit of measure
Text
Text
CONTINUOUS
Unit of measure
Text Text
Text Text
Text
Text Text Text
CUTOUT
Unit of measure
Text
Text Text
Text
LINEAR A
Unit of measure
Text
Text
Text
LINEAR B
Unit of measure
Text
Text Text
Text
LINEAR C
Unit of measure
Text
Text
Text
LINEAR D
Unit of measure
Text
Text
Text
LINEAR E
Unit of measure
Text Text Text Text
LINEAR F
Unit of measure
Text
Text
Text
LINEAR G
Unit of measure
Text
Text
Text
LINEAR H
Unit of measure
Text
Text Text
Text
LINEAR I
Unit of measure
Text Text
LINEAR J
Unit of measure
Text
Text Text
Text
LINEAR K
Unit of measure
Text
Text
Text
Text
Text
Text
LINEAR N
Unit of measure
Text Text Text Text
LINEAR P
Unit of measure
Text
Text
Text
LINEAR Q
Unit of measure
Text Text
PROPELLER
Unit of measure
STEP 5
Unit of measure
Text
Text
Text
Text
Text
2 ON 1
Unit of measure
Text
Text
Text
Text
AGAINST
Unit of measure
Text
Text
Text
Text
Text
Text
AT WORK
Unit of measure
Text
Text Text Text
Text
COUPLED HORIZ
Unit of measure
Text Text
COUPLED VERT
Unit of measure
Text
Text
FOCUSED
Unit of measure
Text Text
Text Text
FORCES AT WORK
Unit of measure
New
entrant
Industry
Suppliers Buyers
competitors
Substitutes
PARALLEL
Unit of measure
Text
Text
Text
SPLIT
Unit of measure
Text
Text Text
Text
SURROUND
Unit of measure
Text
TWISTED
Unit of measure
Text
Text
UP & AWAY
Unit of measure
Text Text
UP & DOWN
Unit of measure
Text
Text
LEVEL 1
Unit of measure
Text
LEVEL 2
Unit of measure
Text
Text
LEVEL 3
Unit of measure
Text
Text
Text
LEVEL 4
Unit of measure
Text
Text
Text
Text
LEVEL 5
Unit of measure
Text
Text
Text
Text
Text

LEVEL 6
Unit of measure
Text
Text
Text
Text
Text
Text

2S-5S
Unit of measure
The people in the
organization, considered
in terms of corporate
demographics, not individual
The processes and personalities
procedures through The way
which things get done managers
Staff collectively
A coherent set from day to day
behave with
of actions aimed Systems Style respect to use
at gaining a of time,
sustainable Strategy Skills attention,
advantage and symbolic
over competition Capabilities actions
Shared
possessed by Structure
the organization Values
as a whole as Those ideas of what
distinct from the is right and desirable
The organization chart
individuals. (in corporate and/or
and accompanying
Some companies individual behavior)
baggage that show
perform which are typical of the
who reports to whom
extraordinary organization and
and how tasks are
feats with common to most of its
both divided up and
ordinary people members
integrated

3CS TRIANGLE
Unit of measure
Customer
Distributors
Clients Competitors
Suppliers

3S-4S
Unit of measure
The organization chart and

accompanying baggage that show
who reports to whom and how
tasks are both divided up and
A coherent set of integrated
actions aimed at The people in
gaining a sustainable the organization,
advantage Structure considered in
Capabilities over competition terms of corporate
possessed by demographics, not
the organization individual personalities
as a whole as Strategy
distinct from
the individuals. Skills Staff Style
Some companies Shared
perform extraordinary values
feats with ordinary The way managers collectively
people behave with respect to use of
Those ideas of what is right time, attention and symbolic
and desirable (in corporate Systems
actions
and/or individual behavior)
which are typical of the The processes and procedures
organization and common through which things get done
to most of its members from day-to-day
7S
Unit of measure
The way managers

collectively behave with Capabilities possessed by the
respect to use of time, organization as a whole as
attention and symbolic distinct from the individuals.
A coherent set of actions Some companies perform
actions aimed at extraordinary feats with
gaining a sustainable Style ordinary people
advantage over
competition Strategy Skills Those ideas of what is right
and desirable (in corporate
Shared and/or individual behavior)
values which are typical of the
organization and common
Staff Systems to most of its members
The people in the
organization, considered The processes and and
Structure
in terms of corporate procedures through
demographics, not which things get done
individual personalities The organization chart from day-to-day
and accompanying
baggage that show
who reports to whom
and how tasks are both
Source：lonelyfish1920.blog.163.com
divided up and integrated
Page 105
BUSS PORTFOLIO
Unit of measure
High
Competitive position
Medium
Low
Low Medium High
Product/market attractiveness

CHANGE BOARD
Unit of measure
Commitment Capability
Change
vision Individual Enabling
Conviction Courage
activity devices
Chief
Executive
Leadership
groups
Down the
line
External
constitution

DELTA P
Unit of measure
• Accurate measurement • Flow of 2-way communications
of action and results • People’s understanding, belief
• Clear accountabilities and contribution to act on vision
• Early wins and action plans
Visible demonstration • Implementation or

of new vision and near implementation
values by client of required structure
Performance and systems
leadership Communications
Measurement
Vision and Organizational

Leadership
Delta P Infrastructure
Problem
• Action plans sufficient to Solving
People
achieve goals Process
Development • Client managers
• Agreement on objectives (particularly middle
by line management management) have
• Management of high- skill to lead program
involvement process implementation
• Change in actual
behavior
MACS
Unit of measure
• Industry attractiveness
• Competitive position
• Restructuring/rationalization opportunities
Value-creation potential in business unit
High Medium Low

Relative ability to extract value
Retain and Retain and Retain and

• Corporate
Natural
owner give top give priority manage for
center skills
priority code or
liquidate
• Business
unit linkages
“One of the
Probably Divest Divest or

• Taxation/ divest liquidate
pack”
valuation
differences

MANUFACTURING STRATEGY
Unit of measure
Business Strategy
Manufacturing Strategy
Configuration Research
Systems Focus
Organization Labor
Policy
Make
vs.
Process Buy Product
Design Design

PENTAGON
Unit of measure
2 5
Restructuring
framework
3 4

PRICE BENEFIT
Unit of measure
Benefit
Competitive
advantage
Competitive
disadvantage
Price

SMILE CHART
Unit of measure
Appraise performance Bottom up

and prospects action programs
1 8
Develop
strategy 2
3 7 Top down
action programs
4 6
Redesign Assess change
pivotal jobs 5 readiness
Design the skill
building process

STRAT GAMEBOARD
Unit of measure
3.
Create and
pursue a unique
2. advantage 4.
Resegment the Exploit unique
market to create a advantage
niche 1. industrywide
When to
Do more and
compete
better of the
same

STRAT MANAGE
Unit of measure
Stage 4
Stage 3
Stage 2
Stage 1
Forecast Externally Strategic

Budget based orientated manage-
planning planning planning ment
Meet Predict the Think Create the

budget and future strategically future
schedule
Value system

TREE PRODUCTIVITY
Unit of measure
Selling margin
Contribution
Effectiveness Sales
Contribution Available
selling time Selling rate
Sales
Available selling time
Productivity
Contribution Utilization
Total selling costs Available selling time
Total sales time
Efficiency Support leverage

Available selling time Total sales time
Total selling costs Support costs
Support intensity
Support costs
Total selling costs
VALUE CREATION
Unit of measure
Improve core
Redeploy
business
assets
performance
Maximize
shareholder
value
Adopt sound Grow through

financing acquisition
approach and/or merger
Grow
through
cultural
initiative

VALUE SOURCES
Unit of measure
Industry restructure
Corporate
center skills Internal controller
Shared resources
Linkages
between Transfer of capability
business units Vertical integration
Client’s relative
ability to extract
value
Differences in tax position
Real
Existence of non-cases objectives
Financial
ownership fit Inefficiencies in financial markets
Perceived
Difference in valuation technique

GANTT10
Unit of measure
<##>
Header <##> <##> <##> <##> <##> <##> <##> <##> <##> <##>
Text

GANTT15
Unit of measure
##
Header ## ## ## ## ## ## ## ## ## ## ## ## ## ## ##
Text

AREA
Unit of measure
350
300
250
Label 1
200
150
Label 2
100
50
Label 3
0
1996 1997 1998 1999 2000 2001

BAR
Unit of measure
Label 1 50
Label 2 40
Label 3 30
Label 4 20
Label 5 10

BAR 2
Unit of measure
Title Title
Unit of measure Unit of measure
Label 1 50 Label 1 50

BAR BUTTED
Unit of measure
40
Label 1 50
55
30
Label 2 40
50
20
Label 3 30
45
10
Label 4 25
30
5
Label 5 15
25

BAR STACKED
Unit of measure
Series Series Series
Label 1 50 23 43 000
Label 2 40 25 23 000
Label 3 30 45 23 000
Label 4 20 65 23 000
Label 5 10 96 23 000

BAR STACKED 100%
Unit of measure
Series Series Series 100%=
Label 1 45 90 50 000
Label 2 20 80 40 000
Label 3 30 70 30 000
Label 4 40 60 20 000
Label 5 50 50 10 000

BUBBLE
Unit of measure
Title
Unit of measure
700
600 Label 5
500 Label 6
Label 4
400
300 Label 3
Label 2
200
Label 1
100
0
0 50 100 150 200 250
Title
Unit of measure
COLUMN
Unit of measure
60
50
40
30
20
Label 1 Label 2 Label 3 Label 4 Label 5

COLUMN 2
Unit of measure
Title Title
76 76
67 67
45 45
30 30
20 20
Label 1 Label 2 Label 3 Label 4 Label 5 Label 1 Label 2 Label 3 Label 4 Label 5

COLUMN BUTTED
Unit of measure
80
70 70
60 60 60
50 50 50
40 40 40
30 30
20

COLUMN STACKED
Unit of measure
000
000 30
25
000
50
000 20
000 40
20
30
Series 20 20
20 20
Series 20 20
20
Series 20 60
50
40
30
Series 20

COLUMN STACKED 100%
Unit of measure
100%= 000 000 000 000 000
15 10 10 10
Series 20
10 10
15 20
Series 20 20
40 20
35
Series 30
60
50
35 40
Series 30

COMBO PIE SEGMENT COLUMN
Unit of measure
Title Title
Label 5 100% = 000
10
30 Series
Label 4
10
45 Label 1
30 Series
Label 3 15
20 Series
20
20 Series
Label 2
Label 1

COST CURVE
Unit of measure
Title
Unit of measure
300
Label 5
250
Label 4
200
150
100
Label 3
50
Label 2
Label 1
0
0 50 100 150 200
Title
Unit of measure
DUAL COLUMN LINE
Unit of measure
Title Title
200 1,000
176
180 900
160 150 800
140 700
120 600
100
100 500
85
80 70 400
60 300
45
40 30 200
20 10 100
0 0
1990 1991 1992 1993 1994 1995 1996 1997

DUAL LINE
Unit of measure
Title Title
200 1,000
180 900
160 800
140 700
120 600
100 500
80 400
60 300
40 200
20 100
0 0
1990 1991 1992 1993 1994 1995 1996 1997

LINE
Unit of measure
600
Label 1
500
400
Label 2
300
Label 3
200
Label 4
100
0
1990 1991 1992 1993 1994 1995 1996 1997

PIE
Unit of measure
Label 5
10
Label 4
10
45 Label 1
Label 3 15
20
Label 2

PIE 2
Unit of measure
Title Title
Label 5 Label 5
10 10
Label 4 Label 4
10 10
45 Label 1 45 Label 1
20 20
Label 2 Label 2

VENN 2
Unit of measure
Text Text

VENN 3
Unit of measure
Text Text
Text

RANGE HIGH LOW
Unit of measure
250
200
150
100
50
0
1990 1991 1992 1993 1994 1995 1996 1997

SCATTER X & Y
Unit of measure
300
250
200
150
100
50
0
0 50 100 150 200

WATERFALL BAR
Unit of measure
Label 1 50
Label 2 25
Label 3 45
Label 4 65
Label 5 185

WATERFALL COLUMN
Unit of measure
80
20
20
20
20

CONFIDENTIAL
McKinsey
Conceptual
Template
June 2002
STICKER STICKER
Unit of measure
ILLUSTRATIVE
CONFIDENTIAL
PRELIMINARY
DRAFT
ESTIMATE
EXAMPLE
FOR DISCUSSION ONLY
FOR DISCUSSION

STICKER OTHER
Unit of measure
PRELIMINARY TO BE COMPLETED
DISCUSSION DRAFT DRAFT
BACKUP
DISGUISED PRELIMINARY
ESTIMATE HYPOTHESIS
DRAFT FOR DISCUSSION
CONFIDENTIAL STRAW MAN
SAMPLE DISCUSSION DRAFT
REVISED
CONCEPTUAL DISGUISED
CLIENT EXAMPLE
PROPOSED
ROUGH ESTIMATE

PPT TABLE 2
Unit of measure
Heading Heading
Text Text

PPT TABLE 3
Unit of measure
Heading Heading Heading
Text Text Text

PPT TABLE 4
Unit of measure
Heading Heading Heading Heading
Text Text Text Text

PPT TABLE 5
Unit of measure
Heading Heading Heading Heading Heading

PPT TABLE 6
Unit of measure
Heading Heading Heading Heading Heading Heading

Unit of measure
• Text
Text
• Text
Text
• Text
Text

Unit of measure
Title Title
• Text • Text

Unit of measure
Title Title
• Text • Text
Text

EXHIBIT TITLE
Title
•
Text
•
Text
Text
•
Text

EXHIBIT TITLE
Title
•
Text
•
Text
•
Text

EXHIBIT TITLE
Title Title
• •
Text
• •
Text
• •
Text

EXHIBIT TITLE
Title Title Title
• • •
Text
• • •
Text
• • •
Text

2 COLUMN
Title Title
• Text • Text

3 COLUMN
Title Title Title
• Text • Text • Text

4 COLUMN
Title Title Title Title
• Text • Text • Text • Text

5 COLUMN
Title Title Title Title Title
• Text • Text • Text • Text • Text

6 COLUMN
Title Title Title Title Title Title
• Text • Text • Text • Text • Text • Text

7 COLUMN
Title Title
Title Title Title Title Title Title Title
• Text • Text • Text • Text • Text • Text • Text

8 COLUMN
Text Text Text Text Text Text Text Text

Source: lonelyfish1920.blog.163.com
3-STEP
Text
Text
• Text
Text
• Text
Text • Text

4-STEP
Text
Text
Text • Text
Text • Text
• Text
Text • Text

5-STEP
Text
Text
Text
• Text
Text
• Text
Text
• Text
• Text
Text • Text

3 HORIZONTAL
Unit of measure
Text
Text
Text
• Text
• Text
• Text

4 HORIZONTAL
Unit of measure
Text
Text
Text
Text • Text
• Text
• Text
• Text

5 HORIZONTAL
Unit of measure
Text
Text
Text
Text • Text
Text
• Text
• Text
• Text
• Text

4-STEP
Unit of measure
Text
Text • Text
Text • Text
Text • Text
• Text

FLOW 2
Unit of measure
Header Header
• Text • Text

FLOW 2 TITLE
Unit of measure
Header Header
• Text • Text
Text

FLOW 3
Unit of measure

FLOW 3 TITLE
Unit of measure

Text

FLOW 4
Unit of measure

FLOW 4 TITLE
Unit of measure

Text

FLOW 5
Unit of measure

FLOW 5 TITLE
Unit of measure

Text

HORIZONTAL FLOW 3
Unit of measure
Title
Text
• Text
• Text
Text
• Text
Text

HORIZONTAL FLOW 4
Unit of measure
Title
Text • Text
• Text
Text
• Text
Text
• Text
Text

HORIZONTAL FLOW 5
Unit of measure
Title Title
Text • Text • Text
• Text • Text
Text
• Text • Text
Text
• Text • Text
Text
• Text • Text
Text

HORIZONTAL FLOW 6
Unit of measure
Title Title
• Text • Text
Text
• Text • Text
Text
• Text • Text
Text
• Text • Text
Text
• Text • Text
Text

HORIZONTAL FLOW 7
Unit of measure
Title Title
• Text • Text
Text
• Text • Text
Text
• Text • Text
Text
• Text • Text
Text
• Text • Text
Text
• Text • Text
Text

FLOW WITH SHOCK 1
Unit of measure
Title Header Header Header

FLOW WITH SHOCK 2
Unit of measure
Header Header Header Title

Text

Text

FLOW WITH 3 COLUMN
Text Text Text

Text

Text

Text

Text

Text

FLOW WITH 2 COLUMN
Text Text
• Text • Text
Text
• Text • Text
Text
• Text • Text
Text Text
• Text • Text
Text
• Text • Text
Text

SQUARE FLOW
Unit of measure
Text Text
• Text • Text
Text
Text
• Text
• Text

FRAMEWORK
Unit of measure
Text Text
• Text • Text
Text Text
• Text • Text

Unit of measure
Title Title
• Text • Text

Unit of measure
Title Title
• Text • Text

Unit of measure
Title Title
• Text • Text
Title Title
• Text • Text

Title Title
• Text • Text
xxxxx
Title Title
• Text • Text

Unit of measure
Title Title Title
• • •

Unit of measure
Title Title
• Text • Text
Title

Unit of measure
• Text
Text
Text
Text Text
• Text • Text

Unit of measure
• Text
Text
• Text • Text
Text Text
Text
• Text • Text
Text Text

SCP
External
shock S tructure C onduct P erformance
• xxxx • xxx • xxxx • xxxx

Unit of measure
Text Text Text Text

Text

Text

Unit of measure
Text
Text Text Text Text

Text

Text

Unit of measure
Text

Text

Text

Unit of measure
Text
Text
Title Title Title Title Title

Unit of measure
Text
Text Text
Text
Text
Text Text Text
Text
Text
Text Text
Text
Text
Text
Text Text
Text
Text
Text Text Text
Text
Text
Text Text
Text

Unit of measure
Title
•
Text
•
Text Text
•
Text
Text
•
Text
•
Text Text
•
Text

• Text • Text
Text
• Text • Text
Text Text
• Text • Text
Text

TEAM STRUCTURE
Title
•
Title Client McKinsey Expert group
• • • •

Unit of measure
Text
Text

Unit of measure
Text
Text
Text
Text
Text

Title
Title Title Title

Title

Unit of measure
Title
Title Title Title

Title
Title

Unit of measure
Title

Title
Title

STUDY OBJECTIVE
Unit of measure
Text

Unit of measure
Text
• Text
Text
• Text

Title
Sub title Sub title
• •
• •
• •
Risk management

Unit of measure
Text Text

CONFIDENTIAL
McKinsey
Conceptual
Template
June 2002
CYCLE 2
Unit of measure
• Text • Text
Text Text

CYCLE 2
Unit of measure
• Text • Text
Text Text

CYCLE 3
Unit of measure
• Text
Text
• Text
• Text Text
Text

CYCLE 3
Unit of measure
• Text
Text
• Text
• Text Text
Text

CYCLE 4
Unit of measure
• Text • Text
Text
Text
• Text • Text
Text
Text

CYCLE 4
Unit of measure
• Text • Text
Text
Text
• Text • Text
Text
Text

CYCLE 5
Unit of measure
• Text • Text
Text
Text
• Text
Text • Text
Text
Text
• Text

CYCLE 5
Unit of measure
• Text • Text
Text
Text
• Text
Text • Text
Text
Text
• Text

CYCLE 6
Unit of measure
• Text • Text
Text
Text
• Text • Text
Text
Text
Text
• Text Text
• Text

CYCLE 6
Unit of measure
• Text • Text
Text
Text
• Text • Text
Text
Text
Text
• Text Text
• Text

FORCES AT WORK
Unit of measure
Text
• Text
Text Text
• Text • Text
Text
• Text
Text
• Text

2 BY 2 MATRIX
Unit of measure
High
• Text • Text
Low
High Low
Text

2 BY 3 MATRIX
Unit of measure
High
Text

Low
Low Medium High
Text

3 BY 3 MATRIX
Unit of measure
High

Medium
Text

Low
Low Medium High
Text

4 BY 3 MATRIX
Unit of measure
High • Text • Text • Text • Text

Medium
Text

Low
1 2 3 4
Text

4 BY 3 MATRIX
Unit of measure

4

3
Text

2

1
1 2 3 4
Text

LEVEL 03
Unit of measure
• Text
Text
• Text
Text
• Text
Text

LEVEL 04
Unit of measure
• Text
Text
• Text
Text
• Text
Text
• Text
Text

LEVEL 09
Unit of measure
• Text
Text
• Text
Text
• Text
Text
Text
• Text
• Text
Text
Text • Text
• Text
Text
• Text
Text
• Text
Text

GANTT – 4 WEEK
Unit of measure
• Text
• Text
• Text

Unit of measure
• Text
• Text
• Text

Unit of measure
Text Text
Text Text Text Text Text Text Text Text Text
• Text
• Text
• Text

Unit of measure
Text Text Text

Text Text Text Text Text Text Text Text Text Text Text Text Text
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Unit of measure
Text Text Text Text

Text 1 2 3 4 1 2 3 4 1 2 3 4 1 2 3 4
• Text
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Source: lonelyfish1920.blog.163.com
Unit of measure

Text 1 2 3 4 1 2 3 4 1 2 3 4 1 2 3 4 1 2 3 4
• Text
• Text
• Text

Unit of measure

Text 1 2 3 4 1 2 3 4 1 2 3 4 1 2 3 4 1 2 3 4 1 2 3 4
• Text
• Text
• Text

Unit of measure

Text 1 2 3 4 1 2 3 4 1 2 3 4 1 2 3 4 1 2 3 4 1 2 3 4 1 2 3 4
• Text
• Text
• Text

Unit of measure

Text 1 2 3 4 1 2 3 4 1 2 3 4 1 2 3 4 1 2 3 4 1 2 3 4 1 2 3 4 1 2 3 4
• Text
• Text
• Text

Unit of measure
Text Text Text Text Text Text Text Text Text

Text 1 2 3 4 1 2 3 4 1 2 3 4 1 2 3 4 1 2 3 4 1 2 3 4 1 2 3 4 1 2 3 4 1 2 3 4
• Text
• Text
• Text

Unit of measure
Text Text Text Text Text Text Text Text Text Text
Text 123412341234123412341234123412341234 1234
• Text
• Text
• Text

Unit of measure
Text Text Text Text Text Text Text Text Text Text Text Text
Text 1 2 3 4 1 2 3 4 1 2 3 4 1 2 3 4 1 2 3 4 1 2 3 4 1 2 3 4 1 2 34 12 3 4 12 3 4 1 2 3 4 1 23 4
• Text
• Text
• Text

Unit of measure
Text
Text 1 2 3 4 5 6 7 8 9 10 11 12
• Text
• Text
• Text

Unit of measure
Text Text
Text 1 2 3 4 5 6 7 8 9 10 11 12 1 2 3 4 5 6 7 8 9 10 11 12
• Text
• Text
• Text

Unit of measure
Text
Text Responsibility Mon Tue Wed Thu Fri
• Text
• Text
• Text

Unit of measure
Text Text
Text Responsibility M T W T F M T W T F
• Text
• Text
• Text

Unit of measure
Text Text

Unit of measure
Text Text
Label 3 30 Label 3 30 Text

Unit of measure
Text Text Text
Label 1 50 Label 1 50 Label 1 50

Unit of measure
Text Text Text
Label 3 30 Label 3 30 Label 3 30 Text

Unit of measure
Text Text Text Text
Label 1 50 Label 1 50 Label 1 50 Label 1 50

Unit of measure
Label 1 50 Label 1 50 Label 1 50 Label 1 50 Label 1 50

Unit of measure
Text Text
Label 1 50 50
Label 2 40 40
Label 3 30 30
Label 4 20 20
Label 5 10 10

Unit of measure
Text Text Text
Label 1 50 50 50
Label 2 40 40 40
Label 3 30 30 30
Label 4 20 20 20
Label 5 10 10 10

Unit of measure
Text Text Text Text
Label 1 50 50 50 50
Label 2 40 40 40 40
Label 3 30 30 30 30
Label 4 20 20 20 20
Label 5 10 10 10 10

Unit of measure
Label 1 50 50 50 50 50
Label 2 40 40 40 40 40
Label 3 30 30 30 30 30
Label 4 20 20 20 20 20
Label 5 10 10 10 10 10

EXHIBIT TITLE
Unit of measure
Title Title Title

Measure Measure Measure
Label 80 Label 80 Label 80

Text Text Text

EXHIBIT TITLE
Unit of measure
Title Title
Measure Measure
Title Title
Measure Measure

EXHIBIT TITLE
Unit of measure

Measure Measure Measure Measure
Label 80 Label 80 Label 80 Label 80

Text Text Text Text

EXHIBIT TITLE
Unit of measure
Text Text
60 60
50 50
40 40
30 30
20 20
Label Label Label Label Label Label Label Label Label Label
1 2 3 4 5 1 2 3 4 5

EXHIBIT TITLE
Unit of measure
Text Text Text
60 60 60
50 50 50
40 40 40
30 30 30
Label Label Label Label Label Label Label Label Label Label Label Label
1 2 3 4 1 2 3 4 1 2 3 4

EXHIBIT TITLE
Unit of measure
Text Text Text Text
60 60 60 60
50 50 50 50
40 40 40 40
30 30 30 30
Label Label Label Label Label Label Label Label Label Label Label Label Label Label Label Label
1 2 3 4 1 2 3 4 1 2 3 4 1 2 3 4

EXHIBIT TITLE
Unit of measure
Title Title
Measure Measure
60 60
50 50
40 40
30 30
20 20
1 2 3 4 5 1 2 3 4 5

EXHIBIT TITLE
Unit of measure
Title Title Title

Text Text Text

50 50 50
40 40 40
30 30 30
20 20 20
Label Label Label Label Label Label Label Label Label Label Label Label
1 2 3 4 1 2 3 4 1 2 3 4

EXHIBIT TITLE
Unit of measure

Measure Measure Measure Measure
Text Text Text Text

50 50 50 50
40 40 40 40
30 30 30 30
20 20 20 20
Label 3
Label 3
Label 3
Label 3
Label 1
Label 2
Label 1
Label 2
Label 4
Label 2
Label 4
Label 1
Label 2
Label 4
Label 1
Label 4
EXHIBIT TITLE
Unit of measure
Title Title
Measure Measure
90 90
80 80
70 70
60 60
50 50
40 40
30 30
20 20
Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text
Title Title
Measure Measure
90 90
80 80
70 70
60 60
50 50
40 40
30 30
20 20

Unit of measure Title (Measure)
80 90
70
60
50
40
30
20
Title (Measure)
80 90
Title 70
Measure 60
50
40
30
90 20
80
70
60 Text Text Text Text Text Text Text Text
50
40
30 Title (Measure)
20 80 90
70
60
50
40
30
Text Text Text Text Text Text Text Text 20
Title (Measure)
80 90
70
60
50
40
30
20

60 70
40 50
20 30
Title (Measure) Text Text Text Text Text Text
70 Title (Measure)
60 60 70
50 40 50
40 30
30 20
20
Title (Measure)
Title (Measure)
60 70
40 50
20 30
70
60
50 Text Text Text Text Text Text
40
30 Title (Measure)
20 60 70
40 50
20 30
Text Text Text Text Text Text Title (Measure) Text Text Text Text Text Text
70 Title (Measure)
60 60 70
50 40 50
40 30
30 20
20
Title (Measure) 70
50 60
30 40
20

ROIC TREE ANALYSIS
Percent Title
93.8 98.4 96.1
87.7 85.3
98 99 00 01 02
Title Title Title

13.6 3.1 2.6
11.2 2.0 2.0 1.8 1.7
6.1 1.1 1.1
1.5 0.8 0.1 0.1
98 99 00 01 02 98 99 00 01 02 98 99 00 01 02
Title Title
23.4
13.8 18.3 15.6 15.7
Title
50.4 0.0 0.0 0.0 0.0 0.0
37.0
9.9 2.5 1.8
98 99 00 01 02 98 99 00 01 02
Title 98 99 00 01 02
Title Title
48.2 32.4 28.8 15.6 13.7
25.9 25.9 27.1 11.4 10.6
6.9 21.5 9.7
-0.2 2.3
Title
98 99 00 01 02
1.10 98 99 00 01 02 98 99 00 01 02
0.30 0.30
Title 43.3 0.04
-0.26 Title Title Title
23.9
6.9 62 60 27.8
-0.2 2.3 98 99 00 01 02 43 20.5 1.9
30 27 9.3 8.4 9.7 -1.5
-4.0 -5.2 -4.7
98 99 00 01 02
98 99 00 01 02
98 99 00 01 02 98 99 00 01 02
Title Title
7.9 7.5 8.0 18.8

12.1 13.7 13.5
5.5
-5.0 -4.2
98 99 00 01 02
98 99 00 01 02

EXHIBIT TITLE
Unit of measure
Text Text
100%= 000 000 000 000 000 100%= 000 000 000 000 000
15 10 10 10 15 10 10 10
Series 20 Series 20
10 10 10 10
15 20 15 20
Series 20 20 Series 20 20
40 20 40 20
35 35
Series 30 Series 30
60 60
50 50
35 40 35 40
Series 30 Series 30
1 2 3 4 5 1 2 3 4 5

EXHIBIT TITLE
Unit of measure
Text Text Text
100%= 000 000 000 000 000 100%= 000 000 000 000 000 100%= 000 000 000 000 000
10 10 10 10 10 10 10 10 10
Series 15 Series 15 Series 15
20 20 20
10 10 10 10 10 10
20 20 20
15 15 15
Series 20 20 Series 20 20 Series 20 20
40 20 40 20 40 20
35 35 35
60 60 60
50 50 50
35 40 35 40 35 40
Label Label Label Label Label Label Label Label Label Label Label Label Label Label Label
1 2 3 4 5 1 2 3 4 5 1 2 3 4 5

EXHIBIT TITLE
Unit of measure
Title Title
Measure Measure
100%= 000 000 000 000 000 000 000 000 100%= 000 000 000 000 000 000 000 000
Series 15 10 10 10 10 10 10 Series 15 10 10 10 10 10 10
20 20
10 10 10 10 10 10 10 10 10 10
15 20 15 20
Series 20 20 20 20 20 Series 20 20 20 20 20
40 20 40 20
35 35
Series 30 Series 30
60 60 60 60 60 60 60 60
50 50
30 30
Title Title
Measure Measure
100%= 000 000 000 000 000 000 000 000 100%= 000 000 000 000 000 000 000 000
Series 15 10 10 10 10 10 10 Series 15 10 10 10 10 10 10
20 20
10 10 10 10 10 10 10 10 10 10
15 20 15 20
Series 20 20 20 20 20 Series 20 20 20 20 20
40 20 40 20
35 35
Series 30 Series 30
60 60 60 60 60 60 60 60
50 50
30 30

Unit of measure
Title Title
Measure Measure
100% = xxxx 100% = xxxx
Label 4 Label 4
10 10
20 20
Label 1 Label 1

Unit of measure
Title Title Title

100% = xxxx 100% = xxxx 100% = xxxx

10 10 10
45 Label 5 45 Label 5 45 Label 5
20 20 20

Unit of measure
Title Title
Measure Measure
100% = xxxx 100% = xxxx

Label 4 Label 4
10 10
20 20
Label 1 Label 1
Title Title
Measure Measure
100% = xxxx 100% = xxxx

Label 4 Label 4
10 10
20 20
Label 1 Label 1

Unit of measure
Title Title
Measure Measure
350 350
298 298
300 267 278 300 267 278
245 250 245 250
250 230 250 230
200 200
150 175 180 150 175 180
165 165
100 120 130 100 120 130
50 89 50 89
0 0
1990 91 92 93 94 1995 1990 91 92 93 94 1995

Unit of measure
Title Title Title

350 350 350

298 298 298
300 267 278 300 267 278 300 267 278
245 250 245 250 245 250
250 230 250 230 250 230
200 200 200
150 175 180 150 175 180 150 175 180

165 165 165
100 120 130 100 120 130 100 120 130
89 89 89
50 50 50
0 0 0
1990 91 92 93 94 1995 1990 91 92 93 94 1995 1990 91 92 93 94 1995

Unit of measure
Title Title
Measure Measure
325 325
350 298 300 350 298 300
300 267 250 278 300 267 250 278
245 245
250 230 250 230
200 200
220 220
150 180 195 150 180 195
165 175 165 175
100 130 100 130
120 120
50 89 50 89
0 0
1990 1991 1992 1993 1994 1995 1996 1997 1990 1991 1992 1993 1994 1995 1996 1997
Title Title
Measure Measure
325 325
350 298 300 350 298 300
300 267 250 278 300 267 250 278
245 245
250 230 250 230
200 200
220 220
150 180 195 150 180 195
165 175 165 175
100 130 100 130
120 120
50 89 50 89
0 0
1990 1991 1992 1993 1994 1995 1996 1997 1990 1991 1992 1993 1994 1995 1996 1997

Unit of measure
Title
Measure
325
350 298 300
267 250 278
300
230 245
250
200
150 220
180 195
100 165 175
120 130
50 89
0
1990 1991 1992 1993 1994 1995 1996 1997
Text
Title
Measure
325
350 298 300
267 250 278
300 245
230
250
200
150 220
180 195
100 165 175
120 130
50 89
0
1990 1991 1992 1993 1994 1995 1996 1997

Unit of measure
Title
Measure
400 298 300 325
267 278
245 250
300 230
200
195 220
100 165 175 180
89 120 130
0
1990 1991 1992 1993 1994 1995 1996 1997
Title
Measure
325 Title
350 298 300 Measure
267 278
300 245 250 400 325
230 278 298 300
250 245 267 250
300 230
200
220 200
150 180 195 220
165 175 100 175 180 195
100 165
130 89 120 130
120 0
50 89
1990 1991 1992 1993 1994 1995 1996 1997
0
1990 1991 1992 1993 1994 1995 1996 1997
Title
Measure
400 298 300 325
267 278
245 250
300 230
200
195 220
100 165 175 180
89 120 130
0
1990 1991 1992 1993 1994 1995 1996 1997

400 298 300 325
245 267 250 278
300 230
200
100 195 220
89 120 130 165 175 180
0
1990 1991 1992 1993 1994 1995 1996 1997
Title (Measure)
Title 400 298 300 325
245 267 250 278
Measure 300 230
325 200
350 298 300 100 195 220
267 278 89 120 130 165 175 180
300 245 250 0
230
250 1990 1991 1992 1993 1994 1995 1996 1997
200
220 Title (Measure)
150 180 195
165 175
100 400 298 300 325
120 130 245 267 250 278
50 89 300 230
0 200
100 195 220
1990 1991 1992 1993 1994 1995 1996 1997 89 120 130 165 175 180
0
1990 1991 1992 1993 1994 1995 1996 1997
Title (Measure)
400 298 300 325
245 267 250 278
300 230
200
100 195 220
89 120 130 165 175 180
0
1990 1991 1992 1993 1994 1995 1996 1997

APPENDIX

MISC
Unit of measure


–

ARROWS
Unit of measure

MOONS Legend
Unit of measure Legend
Legend
Low
Medium
High
Low
Medium
High

STICKER AND OTHERS STICKER AUTOMAKER
EXAMPLE BACK UP REVISED EXAMPLE BACK UP REVISED
ESTIMATE TENTATIVE ESTIMATE TENTATIVE HYPOTHESIS
HYPOTHESIS PROPOSED CONCEPTUAL ILLUSTRATIVE

PROPOSED
CONFIDENTIAL PRELIMINARY
CONCEPTUAL ILLUSTRATIVE
ROUGH ESTIMATE VERY PRELIMINARY
PRELIMINARY CONFIDENTIAL
TO BE COMPLETED WORK IN PROGRESS
ROUGH ESTIMATE VERY PRELIMINARY ONLY FOR DISCUSSION
TO BE COMPLETED
ONLY FOR DISCUSSION
WORK IN PROGRESS

High
Medium
Low

STICKER AND OTHERS
Text Text
Text

MAPS

WORLD MAP
Unit of measure

END

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Product Package Place Price Positioning

Text Text Text Text

Text Text Text Text

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Header Header Header

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Header Header Header

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Header Header Header Header

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Header Header Header Header

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Header Header Header Header Header

Text Text Text Text Text

Header Header Header Header Header

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Header Header Header Header Header Header

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Header Header Header Header Header Header

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The organization chart and

The way managers

Low Medium High

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Visible demonstration • Implementation or

Vision and Organizational

Value-creation potential in business unit

High Medium Low

Retain and Retain and Retain and

Probably Divest Divest or

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Appraise performance Bottom up

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Forecast Externally Strategic

Meet Predict the Think Create the

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Efficiency Support leverage

Adopt sound Grow through

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Series Series Series

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Series Series Series 100%=

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Label 1 Label 2 Label 3 Label 4 Label 5