 Since the cups, mugs was made, we knew

that everyone of us we’re using mugs as an

instrument of drinking hot tea, water, coffee
and chocolate. We decided to make a
business about mugs but not just a simple
mug but a unique, artistic and fashionable
mugs that can fit to whatever fashion or
style you want. Our comnpany, Artistique
mugs corporation will be the one of the
successful company in the Philippines.
 tag line: fashionable mugs that fitts to your
lifestyle
 mission: to sell and to serve a new
innovation of mugs to the prospective
buyers that will satisfy their wants.
 vision: to be the one of the well known and
successful company of mugs in the country.
 Location: the first floor of the ABC building
located at Quiapo,Manila populated with
a simple residents , the area is ideal for the
business.The company follows the laws of
that particular area.
 Artistique mugs corporation is a personalized and
customized mugs that everyone can choose from
what design would the buyers prefer or people can
actually choose from our own designs. Moreover
Artistique mugs corporation come up its purpose is to
sell and serve to people, our mugs for them to enjoy
and to use which is not just an ordinary mug but also
a stylish mug that more people would prefer to buy
our mugs and we want to satisfy your wants by
providing a fashionable mug for you to have. Also to
change the perception of some people that thinks
that the business who sells mugs and business about
mugs were cheap.
 Market Feasibility:
This study focuses on the supply and
demand factors of Artistique mugs by
knowing the market conditions of society
which are contributing factors to sell and
deliver of its service to people.
 Technical Feasibility:
This Study deals with work schedules, plant
location, size and layout, utilities and
other cost expected to be incurred in
the business.
 Management feasibility
This study describes the organizational
structure of business, its personnel,
salaries and benefits, hiring, policies and
legal requirement to comply with.
 Financial feasibility
This study knowing the company’s financial
statements, to describe financial
standing and profitability of the business.
 To establish a personalized and
customized mugs that everyone can
buy. To operate and to be known in the
market to grow into branches.
 Marketing objectives:
To evaluate the factors affecting the supple
and demand to experience the promotion
and advertising.
 Technical objectives:
To emphasize the process or promoting and
advertising via online using advanced
technology. To build it on a place that
everyone can go to, everyone can see. The
business where people are abundant.
 Management objectives:
To hire a loyal, hardworking,trustworthy
and skilled personnel. To delegate tasks
equally to the personnel.
 Financial objectives
To gain and to have a big capital. To
overcome the company’s expenses.
Economic objectives:
 To have any contributions to the economy.
 To help to increase the state of the economy in
this country.

 Socio-economic study:
Artistique mugs corporations have the
contributions to economy by, helping the
unemployed and jobless people for them to have
work or work experience, paying enough taxes, and
to export the product of said business to other
country, are factors that the company to help the
state of the economy.
Product a MUG
Promotional Mugs with your logo this is where promotional
materials come into practice. Adding your company’s
logo to various promotional items, allows you to reach a
wider audience. Printed promotional mugs are one of the
most lucrative of promotional materials. Consider the facts
for a moment: most people drink coffee and tea
throughout their working day, to do this they use a mug.
Business people are more, likely than not, going to be your
potential customer base what better way to reach them
than have your logo printed on their coffee or tea Mugs?
-The pricing of our product service
 We are selling our product mugs for only.
 P180 for a small mug
 P220 for the Medium size of the mug
 P250 for the Biggie size of the mug
 This is our Trade Mark for our business product
 For Inquires:
 Please Contact us to this no. 09066988809
 And you can like us on facebook
iMugs@yahoo.com
 And you can follow us to on twitter @iMugs
 You can leave a direct message or comment .
Gathered data from several books relating
to the different studies presented
-Survey and Interview
-persons knowledgeable about the study
and in starting up a business
-the target market
-possible consumer
 Our company conducted or survey 50
questioners was given and 40 of it were
given back 30 out of 40 says that they
want the personalized mugs to create
their own mugs. But 10 out of 40 result
that they are not interested with the
personalized mug.
COMPETITIVE
 -Upon evaluating of the market
condition. Having their own design of
mugs in their everyday work this may
help to their work because having your
own mug you can chill up and enjoy
your coffee or tea
 -People who loves fashion w/c they can
appreciate mugs or include mugs as one
of their fashion. And persons that are
simple. And persons that can afford to
buy our product
 The management aspect implies a clear
and precise identification of duties and
responsibilities, flow of authority and
manpower level requirement.
 Business
Owner
(Group 7)

Business
Manager

Sales Lady Cashier Porter

 1 Business Manager
 1 Cashier
 2 Sales Lady
 2 porter
 Job Description
The Business managers oversee the activities of workers; hire, train and evaluate new
employees; and ensure that a company or department is on track to meet its
financial goals.
Qualifications:
 College Degree in business administration
 Work experience of 2 years
 20-45yrs old
 NBI Clearance
 Good in communication
 Can work under pressure
 Willing to work for 8-10 hours
 Trustworthy
 Flexible
 Leading by example(Figurehead role)
 Open-minded
 Responsible
 Job Description
› The sales lady would be the one to check the stocks ,help the customer in deciding which
type of mug and style that would be suitable to their taste in addition to that would be
assisting the customer in their final choices on the purchase & arranging the mugs in an
organized,attractive way.
Qualifications:
 Work Experience of 1 year
 NBI Clearance
 Willing to work 8-10 hours
 18-25yrs old
 Flexible
 Approachable
 Has the initiative to do more
 Willingness to learn
 Knows how to sales talk and promote a product
 Can work under pressure
 Trustworthy
 Enthusiastic
 Friendly
 Job Description
› The Cashier would be in charge of Issuing receipts, refunds, credits, or change due
to customers and counting money in cash drawers at the beginning of shifts to
ensure that amounts are correct and that there is adequate change.
Qualifications:
 Trustworthy
 College degree in business
 Responsible
 20-45yrs old
 NBI clearance
 Willing to work 8-10 hours
 Knows how to count money
 Good in math
 Work experience of 2 years in financial department
 Approachable
 Can work under Pressure
 Job Description
› The porter is in charge of picking up the items from the supplier,
delivering the items to the customer, run errands for employees,
move stock, or anything else that employees might be needing.
Qualifications:
 Persevering
 18-30yrs old
 Willing to work 8-10 hours
 Willingness to learn
 Trustworthy
 NBI clearance
 Strong strength and stamina
 Knows places, shortcuts
 Basic Mechanical skills
 Flexible
 Emergency Personal time is given
 Follow the working schedule
 Operation starts at 8am and ends at 6pm
 Operation hours should be followed
 Overtime is paid
 Following the Dress code/ uniform
 Entering the business premises under drugs and
alcohol is prohibited
 Discrimination and harassment will not be tolerated
 No texting during working hours
 No bystanders allowed
 No employee to employee relationship
 Working hours is not leisure time
 Complete a week without absences= a
bonus of one day salary
 Overtime pay
 Holiday bonus
 Leave with pay
 First offense
› Warning
 Second offense
› Suspension
 Third offense
› Termination
This study discusses about the processes of
production and activities of the Business. It
states also the materials used in production
and other aspects regarding bringing the
product to customize or to personalize to sell.
Business layout and production schedule are
all presented for the purpose of identifying the
business operation. Also, Manufacturing
process, the list of materials used, the utilities
that has been used and also the equipment
needed in are store are enumerated with their
corresponding costs the fund sources are also
cited.
 - The proposed business and processing
site will be operated at Quiapo, Manila.
We have been decided to place our
store there because we’ve seen that the
place will be perfect and suitable for
selling because it is the center of buying
and selling affordable goods, it’s cheap
but the quality of the product is good.

This the layout of our store where you can find the different places where we do our product.
 Step 1: Dye-Sublimation Mug Blanks
 The first step of the dye-sublimation
process is the selection of quality blanks.
A blank references the mug or other
dye-sublimation product that doesn't
have an image applied to it yet.
Meaning... It's blank! All dye-sublimation
blanks must be treated to receive dye.
Mugs and cups are coated with a
polymer making them dye receptive.
 Step 2: Dye-Sublimation Printing
› Mug artwork is inkjet printed using special dye-
sublimation inks and transfer paper. The transfer
paper is only a temporary stop for the printed
image.
 Step 3: Dye-Sublimation Preparation
› Once printed, the transfer paper is wrapped
around and affixed to the mug or other dye-
sublimation product. The image on the transfer
paper is actually mirrored or backwards
because it's being transferred directly to the
surface of the blank.
 Step 4: Dye-Sublimation Heat Press
› The blank mug and imaged transfer paper are
placed in a heat press. As you can gather from the
name, heat and pressure are applied to transfer the
image from the transfer paper to the surface of the
blank. The process infuses the printed dye into the
polymer coating of the blank. The image actually
becomes part of the mug creating a very durable
and long-lasting image.
Step 5: Finished Dye-Sublimation Produce
-Dye-sublimation products are extremely durable and
scratch resistant due to the image-infusing process.
The vibrant and rich printing is "locked-in" for years of
use and enjoyment.
 The process of production should be practiced
very well and perfected to have a product
with a high standard and quality that will be
best suited for its consumers. All
employees/workers must be trained proficiently
and must be very knowledgeable on how the
process of production goes as well as the
proper use of facilities and equipment. The
business should also see to it that there are
enough raw materials so as not to delay the
production process.

 Dye sublimation printer is a computer
printer which employs a printing process
that uses heat to transfer dye onto
materials such as a plastic, card, paper,
or fabric.
 We used dye sublimation printer
because it’s very easy to use and a high
tech machine.
 Ceramic Mug
 Dye sublimation paper (12’x100mt)
 Heat Resistant tape
 Dye Sublimation ink
 Dye sublimation printer
 Computer
 Aircon
 Chair
 Office table
 Sofa