Language

Language
a system of conventional spoken, manual, or written
symbols by means of which human beings, as
members of a social group and participants in
its culture, express themselves.
The functions of language
include communication, the expression
of identity, play, imaginative expression,
and emotional release.

4
“Language is the expression of
ideas by means of speech-
sounds combined into words.
Words are combined into
sentences, this combination
answering to that of ideas into
thoughts.”

-Henry Sweet
5
6
Properties of Language
 Arbitrariness
 Duality
 Systematicity
 Structure-dependence
 Productivity
 Displacement
 Specialization
 Cultural transmission
7
 Displacement
Language allows us to think of, and communicate about,
something or someone that is not immediately present.

8
It allows us to refer about
abstract things.

9
 Productivity
The ability to create or invent new words

Lit cool
Hella Hella big/small
Instagram
Snapchat
Tweet
10
 Arbitrariness
No natural connection between the a linguistic form and its
meaning.

Dog tree
 Onomatopoeia
There is a connection between the word and the meaning.
the process of creating a word that phonetically imitates,
resembles, or suggests the sound that it describes.

Bark!
 Duality
Language appears to be organized at least at two levels:
1. the primary level consisting of the units
2. the secondary level consisting of the elements

consonants vowel consonants cat

13
 × Consider, for example, how the word cat is formed by the
combination of three speech sounds: the consonant ‘c’, the vowel
‘a’ and the consonant ‘t’. These speech sounds at the primary level
are meaningless if they are uttered in isolation. For example, if I
just say the sound ‘c’ this has no meaning. Similarly, ‘a’ and ‘t’
spoken on their own are meaningless. It is only when these
secondary level elements are combined in a systematic way that
they have the possibility of conveying meaning.
Consequently, cat is meaningful, whereas ‘c’, ‘a’, and ‘t’ are not.
Cultural Transmission
The process where the language
is passed from one generation
to another.
The language of a particular
society, therefore, forms part of
the culture of that society.
15
The child who sits on a parent’s
lap and listens to stories of
family traditions and events is
also learning through language.

16
 Specialization

The language has substituted

for a physical action.

17
Physically pushing a friend away

A police officer who instructs a crowd to

‘Move along!’

18
19
This is a slide title
× Here you have a list of items
× And some text
× But remember not to overload your slides with
content
Your audience will listen to you or read the content,
but won’t do both.

20
 Big
concept
Bring the attention of your audience over a key
concept using icons or illustrations

21
You can also split
your content
White
Is the color of milk and fresh
snow, the color produced by
the combination of all the
colors of the visible
spectrum.
Black
Is the color of coal, ebony,
and of outer space. It is the
darkest color, the result of
the absence of or complete
absorption of light.
22
In two or three
columns
Yellow Blue Red
Is the color of gold, Is the colour of the clear Is the color of blood, and
butter and ripe lemons. sky and the deep sea. It is because of this it has
In the spectrum of visible located between violet historically been
light, yellow is found and green on the optical associated with sacrifice,
between green and spectrum. danger and courage.
orange.

23
Want big impact?
Use big image.

24
Use charts to
explain your ideas

White Gray Black

25
And tables to
compare data
A B C

Yellow 10 20 7

Blue 30 15 10

Orange 5 24 16

26
 Maps

our office

27
89,526,124
Whoa! That’s a big number, aren’t you proud?

28
89,526,124$
That’s a lot of money

185,244 users
And a lot of users

100%
Total success!

29
Our process is
easy

first second last

30
Let’s review some
concepts
Yellow
Is the color of gold, butter
and ripe lemons. In the
spectrum of visible light,
yellow is found between
green and orange.
Yellow
Is the color of gold, butter
and ripe lemons. In the
spectrum of visible light,
yellow is found between
green and orange.
Blue
Is the colour of the clear sky
and the deep sea. It is
located between violet and
green on the optical
spectrum.
Blue
Is the colour of the clear sky
and the deep sea. It is
located between violet and
green on the optical
spectrum.
Red
Is the color of blood, and
because of this it has
historically been associated
with sacrifice, danger and
courage.
Red
Is the color of blood, and
because of this it has
historically been associated
with sacrifice, danger and
courage.
31
You can insert graphs from Google Sheets
32
 Android
Place your screenshot here

project
Show and explain your web, app
or software projects using these
gadget templates.

33
 iPhone
Place your screenshot
here
project
Show and explain your web, app
or software projects using these
gadget templates.

34
 Tablet
Place your screenshot here
project
Show and explain your web, app
or software projects using these
gadget templates.

35
Place your screenshot here
Desktop
project
Show and explain your web, app
or software projects using these
gadget templates.

36
Thanks!
Any questions?
You can find me at:
@username
user@mail.me

37
Credits
Special thanks to all the people who made and released
these awesome resources for free:
× Presentation template by SlidesCarnival
× Photographs by Unsplash
× Watercolor textures by GraphicBurguer

38
Presentation
design
This presentation uses the following typographies and colors:
× Titles: Lato Thin
× Body copy: Lato Light
You can download the fonts on this page:
http://www.latofonts.com/lato-free-fonts/

You don’t need to keep this slide in your presentation. It’s only here to serve you as a
design guide if you need to create new slides or download the fonts to edit the
presentation in PowerPoint®
39
SlidesCarnival icons are editable shapes.

This means that you can:

● Resize them without losing quality.
● Change fill color and opacity.

Isn’t that nice? :)

Examples:
😉
Now you can use any emoji as an icon!
And of course it resizes without losing quality and you can change the color.

How? Follow Google instructions

https://twitter.com/googledocs/status/730087240156643328

✋👆👉👍👤👦👧👨👩👪💃🏃💑❤😂
😉😋😒😭👶😸🐟🍒🍔💣📌📖🔨🎃🎈
🎨🏈🏰🌏🔌🔑 and many more...
41