HOW TO START A BILLBOARD

ADVERTISING COMPANY
 BUSINESS OVERVIEW
• Billboard advertising companies purchase or rent small lots of land to erect
billboards that are used to display ads for their customers.
• Other types of outdoor billboard advertising include signage on public
benches and buses.
• These businesses also buy billboards from other companies and resell the
advertising space for a higher price.
• They perform a valuable community service by enabling property owners
to earn income by leasing an unused portion of their land to provide
advertising space for businesses.
 Who is this business right for?
• This is a great business for those who enjoy making mutually beneficial
connections between landowners and entrepreneurs.
• Billboard advertising business owners play an important role in increasing
the visibility and success of businesses.
• Those who prefer to perform a wide variety of duties in a number of
different work environments both indoor and outdoor, thrive exceptionally
well in this business.

• Community-minded individuals are well-suited for meeting the challenge

of matching the right location with the right advertiser at the right price.
 Billboard advertising company
What happens during a typical day at a billboard

advertising company?
• Meeting with business owners, real estate developers, graphic designers and
advertisers
• Researching local zoning laws to determine the best potential sites

• Measuring land and billboard space

• Negotiating land use contracts and prices for advertising

• Overseeing the safe construction of regular and electronic billboards

• Conducting inspections, performing maintenance and making necessary repairs

• Bookkeeping and accounting

 Target market
• Customers are business owners who want to increase public awareness of
their goods, services, and locations.
• Clients may also be landowners seeking to make a profit by allowing
advertising displays on their property by leasing a portion of it to your
company.
 Billboard advertising company make
money
• A billboard advertising business makes money by selling outdoor
advertising space on billboards, benches, or vehicles. Many also make
money by selling their leases and permits to competitors for a profit.

• Prices can range from $5,000 to $200,000 or more, depending upon the
location, the degree of visibility, and the amount of traffic it receives.
Growth potential for a billboard advertising
company
• Billboard advertising is a growth industry and there are many franchise
opportunities available.
• Some provide extensive training, mentoring and ongoing support.

What are some skills and experiences that will help you build a successful

billboard advertising company?

• Communication and interpersonal skills for building strong business

relationships and negotiating leasing contracts and advertising prices

• Accounting skills for budgeting, accounts receivable and accounts payable
 Costs involved in opening
• The cost of constructing a billboard can range from $26,000 to $300,000,
which often requires financing from banks or, more often, an outdoor leasing
company.
• In some states and cities, a license is required, the average cost of which is
approximately $200 per year.
• To find out the requirements of your city, you can inquire at city hall.

• You’ll need to purchase zoning maps and a measuring device designed to

measure long distances.
• A vehicle is also necessary for traveling to and from sites to gather
measurements and perform regular maintenance.
 Conclusion
• Best advertising company in tamilnadu creating and following a good
business plan is one of the best ways to make your business more
profitable.

• That plan should include expansion because many advertising companies

require a minimum amount of billboards before they will agree to work
with a new business.
• Another way to increase your profits is by designing the billboards rather
than hiring another company for that part of the process.