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  • Redbull

    Transféré par

    Harshdeep Bhatia
    59 vues6 pages
    RedBull is a brand of energy drink that aims to increase salience and build a strong brand image through distinctive signs and packaging design. It seeks to convey feelings of performance and heritage through its high price point and branding that emphasizes youth and adventure.

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    Titre original

    Redbull ppt.pptx

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    RedBull is a brand of energy drink that aims to increase salience and build a strong brand image through distinctive signs and packaging design. It seeks to convey feelings of performance and heritage through its high price point and branding that emphasizes youth and adventure.

    Droits d'auteur :

    © All Rights Reserved
    Téléchargez comme PPTX, PDF, TXT ou lisez en ligne sur Scribd
    Signaler comme contenu inapproprié
    59 vues6 pages

    Redbull

    Transféré par

    Harshdeep Bhatia
    RedBull is a brand of energy drink that aims to increase salience and build a strong brand image through distinctive signs and packaging design. It seeks to convey feelings of performance and heritage through its high price point and branding that emphasizes youth and adventure.

    Droits d'auteur :

    © All Rights Reserved
    Téléchargez comme PPTX, PDF, TXT ou lisez en ligne sur Scribd
    Signaler comme contenu inapproprié
    sur 6

    Brand Equity Model

    Salience
    What is RedBull
    Main Objective
    Characteristics
    Distinctive Signs
    Brand Imagery
    • Hertiage
    • Design
    • High Price
    FEELINGS
    PERFORMANCE

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