Packaging Project 2019

By RyalJames Weldon-Carroll, Copper Frische, and

Thomas Reilly
Intro to Product
Corn Flakes is a cereal that we thought
we could make some changes to, so it
could be more efficient for both the
consumer and the producer. There was
no way of telling how much cereal we
were getting, and when we opened it
there was not a lot of cereal, and a lot of
wasted space.
Product Packaging
The first step to analyze the original packaging was to find out how much air space
was wasted. To do this we first found the volume of the packaging, then we found
out how much space the product actually used, and finally we found the difference.
Air Space
Product Volume
Product Volume
Next we found the percentage of air space that was wasted. To do this we found the
difference between the amount of Air space that was available for the product and
how much the product actually took up. From there we used the following equation
(amount used - the amount of air space available) 100 =percentage of air space that
was wasted.
Surface Area
We found the surface area of our
packaging to learn how much material it
took to make it, as well as to see how
much material was wasted. To do this,
we drew the net of out packaging. Then
we found the area of all of the shapes
individually, and finally we added
everything up and got the surface area.
The surface area of our product was
2274.495cm2.
What we Changed
The largest problem that we faced while
redesigning the box was making the box smaller
without making it look like less cereal. We came
up with a strip of plastic that showed the amount
of cereal in the box, so the consumer can see how
much cereal they are really getting. Another thing
that we changed was getting rid of all of the tabs
on the box. While this did reduce the amount of
material used, it removed a way to keep the box
closed after you open it. So we added a little cut
out on the side of the box to allow people to poor
the cereal.
New Volume
Using the same calculations that we used
to find the volume of the original
packaging we found that the volume of
our new packaging is 2730 cm3,
compared to to the original packaging
that had a volume of 4956 cm3, this is a
major improvement. We were able to
reduce the wasted air space from 48% to
only 6%.
New Surface Area
When we started designing our new
packaging one of our main goals was to
reduce the material used. The original
packaging surface area was
2274.495cm2 . Our new surface area is
1725.25cm2. In order to reduce this we
removed many of the unnecessary tabs
that were on the box. As well as we
shank the box.
Selling Points
Our new packaging has many positives, they are

● More cost efficient

● More eco-friendly
● Easier way to pour the cereal
● Made of 100% recycled paperboard
Conclusion
In conclusion we were able to shrink the box to reduce unused air space and
unnecessary materials. We added a clear stripp of plastic to let the customer see
that hey were not getting less cereal. and cut out on the side of the box to allow
for easier pouring.