CURT IN CREAMERY

VEGAN ICE
CREAM LINE:
A GUILT-FREE
TREAT
Prepared by Henrietta Mitchell
THE SCOOP FOR TODAY
KEY DI SCUSSI ON POI NTS

Demand for Vegan Ice Cream

A Paradigm Shift
The Curtin Creamery Vegan Line
Our Market Strategy
Unit Sales & Retail Value Forecast
Our Marketing Mix
 IS THERE A DEMAND
FOR VEGAN ICE CREAM?
A PARADIGM SHIFT
F R O M D A I R Y TO DAI R Y - FR EE
Presentations are communication
tools that can be demonstrations,
lectures, speeches, reports, and more.
9%
C O MP O UN D A N N UA L
G R O W TH R A TE O F V EG A N
I C E C R EA M I N 2 0 2 3

14%
C O MP O UN D A N N UA L
G R O W T H R A T E O F V EG A N
I C E C R EA M I N 2 0 2 4
F O R E CA S T FR OM 2 02 0 TO 2 02 4 VEGAN ICE CREAM
40
SALES BY FLAVORS
Graphs and charts are visual aids that
help add more context to the topic
30
you are discussing.

20

10

0
Item 1 Item 2 Item 3 Item 4 Item 5
A U NI V E R SAL
CO MF O R T FOOD

Not to like ice cream is

to show oneself
uninterested in food.

JO S EP H EP S T EI N
 THE CREAMERY VEGAN LINE

FR EE F R O M D A I R Y
Presentations are communication tools.

U S ES N A TUR AL SWEET EN ER S
Presentations are communication tools.

N O A R T I F I C I A L F L A V O R IN G
Presentations are communication tools.
OUR MARKET STRATEGY

Segmentation Targeting and Promotional Tactics

Positioning
80,120
TO T A L U N I T S A L ES B Y YEA R 3

Presentations are communication tools that can be demonstrations, lectures,

speeches, reports, and more.
 I N - S TO R E
Presentations are tools that can
be demonstrations.

S U P ER MA R KET S
Presentations are tools that can
be demonstrations.

O N L I N E DEL I V ER Y
UNIT SALES Presentations are tools that can

FORECAST BY SOURCE be demonstrations.

Presentations are
communication
tools that can be
demonstrations,
lectures, speeches,
reports, and more.
PREDICTING
FUTURE
GROWTH

EX P EC T A T I O NS
FO R S EL EC T V A R I A NT S
PR O JE CTED SALES OF CAR AMEL PR OJECTED SAL E S O F T O A S T E D
CASHEW VAR I ANT ALMOND V A R I A NT
 50

40

30

RETAIL SALES VALUE

20
E X PE CT E D PER FOR MANCE AMONG
A G E G R O U PS
10

Graphs and charts are visual aids that

help add more context to the topic
you are discussing. 0
Item 1 Item 2 Item 3 Item 4 Item 5
RETAIL SALES VALUE

Item Item Item Item Item Item

5 1 5 1 5 1
20% 20% 20% 20% 20% 20%

Item Item Item Item Item Item

4 2 4 2 4 2
20% 20% 20% 20% 20% 20%

Item Item Item

3 3 3
20% 20% 20%

U S & L ATIN EU R O P E, MI D D L E
A S I A - P A C I FI C
A MER I C A EA S T & A FR I C A
S EL L BI G G ER TUB A N D
P I N T S I Z ES .

FO C US O N UN I Q UE
I N G R ED I EN T S.

EMP H A S I ZE C O S T
S A V I N G S P ER S C O O P .
P R I C I N G S C H EME DI S TR I BUTI O N

Presentations are tools that Presentations are tools that

can be demonstrations. can be demonstrations.

A D V ER T I SING & C U S T O MER

P R O MO T I O N S ER V I C E

Presentations are tools that Presentations are tools that

can be demonstrations. can be demonstrations.
 PRODUCT LAUNCH

T H R EE MO N T H S T W O MO N T H S O N E MO N TH
T O L AUN C H TO LAUNCH TO LAUNCH

Presentations are tools that Presentations are tools that Presentations are tools that
can be demonstrations. can be demonstrations. can be demonstrations.
S O CI AL MEDI A
PR O MO T I O N
Presentations are
communication tools
that can be lectures,
speeches, and more.
Teaser Video:
A Healthier Way to Indulge
Presentations are tools that can be lectures and more.
TW I TTER
Presentations are tools that can be
lectures and more.

FA C EBO OK
Presentations are tools that can be
lectures and more.

I N S TA G R A M
Presentations are tools that can be
lectures and more.
 A MAN DA PAISLEY S T A N L EY
QUENTIN A R C H ER A R MI S EN
College Student Field Researcher Social Worker

Presentations are tools Presentations are tools Presentations are tools

that can be lectures that can be lectures that can be lectures
and more. and more. and more.
THE CURTIN
CREAMERY TEAM

KA T A L I N A S MI T H
Director of Business Development

GRAYSON BURCH
Research & Development Manager

TA L I Y A H MA Y N A R D
Food Scientist
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