Md.

Saiful Islam Bhuiyan

ID: 1431442073
Course: PHR5101
Dept. of Pharmaceutical Sciences
North South University
 the action of making or
manufacturing from
components or raw materials,
or the process of being so
manufactured.
Production is the process of
converting inputs into
outputs
the processes and methods used to
transform tangible inputs (raw materials,
semi-finished goods, subassemblies) and
intangible inputs (ideas, information,
knowledge) into goods or services.
Resources are used in this process to
create an output that is suitable for use or
has exchange value.
 American Marketing
The
Marketing is a form of
Association most recently
communication between you and
defined marketing as "the activity, set
your customers with the goal of
of institutions, and processes for
selling your product or service to
creating, communicating, delivering,
them. Communicating the value of
and exchanging offerings that have
your product or service is a key aspect
value for customers, clients, partners,
of marketing.
and society at large."
 producers believe that if the product is
good and reasonably priced, it will
be popular even if there is not any special
marketing

concentrates on achieving highproduction

efficiency and wider distribution coverage.

demand is more than

The
supply
 PRODUCTION
EXAMPLES
BANKS FAST
FOOF SHOP

varieties of rice are available in

the market and the producer of CAR
rice produces them because they INDUSTRY
know that customers will finally go
for any variety.
 PRODUCTION
ADVANTAGES

company produces as
much of a product as they
can and sells it for a very
reasonable price

production concept often

enjoy continual, consistent
sales volumes:

short market survey is

required to find basic needs
 PRODUCTION
ADVANTAGES
consumers remember the
manufacturer will never brand name and know that
run low on the product they they can find those products
are producing. in many locations

very efficient in crisis

moment
 PRODUCTION
DISADVANTAGES

BUDGET Can really go

tight as much production is
required

May fail if customer

doesn’t taste good

Robust distribution
system is required
 PRODUCTION
DISADVANTAGES
company will need to cover the
costs of running a manufacturing
facility, paying laborers, buying
supplies or ingredients for the
product, packaging, marketing and
more

High productivity with

low cost
ANY QUESTION