COPY READING

AND

HEADLINE
WRITING
DENNIS M. VIDAR
Copyreading
The idea….
our job!
 Copyreading symbols
indent change letter/s
capitalize change word
typeset to small letter/s spell out vs. figure
insert letter/s transpose
insert symbol/s run in copy
delete letter box name
delete letters syllabicate
delete word/words justify text
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end
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The Headline
Where readers
(JUDGE) start
 Subject - verb - object
DoH, nagbabala sa overpricing ng gamot sa leptospirosis

Quoted headline
Magnetic lifter walang shabu – BOC
Duterte sa gabinete: Ayusin ang pagkakaiba-iba sa pederalismo

‘NFA may be hoarding imported rice for commercial trade’

Headline
Writing
 HEADLINE STYLES
All caps
DUTERTE VOWS TO FINISH TERM
Cap and lower case (Clc)
Duterte Vows To Finish Term
Downstyle (ds)
Duterte vows to finish term
 Unit Counting
in Headlines
LETTERS
small letters CAPITAL
½ unit – j I l t f 1 unit – J I L T F
1 ½ units – m w 2 units – M W
1 unit – remaining letters 1 ½ units – REMAINING

½ unit – . , : ; ! ‘
1 unit – 0-9, ? $ P % - (space)
1 ½ units – em dash (—)
‘Agaton’ binabantayan ng PAGASA = 32 u.c.

3 – 38 – Arial (32 u.c)

1, ds, fl
High School Elementary

11

23

35

47

59
3 – 38 – Arial B (32 u.c.) 3 – 38 – Arial B (32 u.c.)
1, ds, fl 1, ds, fl

Body schedule Body schedule

11 pts. 11 pts.
TNR Bold - lead TNR Bold - lead
35 ems 38 ems

11 pts. 11 pts.
TNR Normal - body TNR Normal - body
11 ems 12 ems
 Printer’s
Directions
Place your headline here

BS
lead

BS
body
 Balita
PS Ngayon
Pres. Duterte
dmv / 08-24-18
Slug
Line
Printer’s
Directions
Place your headline here

BS
lead

BS
body
“Reading maketh a full man;
conference a ready man;
and writing an exact man”
- Francis Bacon