A CASE STUDY ON ECO

BRICKS/GREEN ANTZ
Diana Sy
Jessica Germono
Jetsson So
1) Statement of the Problem

Isthere an opportunity for Green

Antz to sustain or expand?
2) Objectives

To study if Green Antz would be

able to sustain or expand this
2019.
3) Background of the Study

A study on a company, Green Antz

who produces ecobricks out of
plastic products.
a) Macroenvironment Factors

 Political
 Economical
 Socio-cultural
 Technological
 Environmental
 Legal
b) Stakehoders

Customers
Competitors
Substitute
Suppliers
Partners
Finance
Operates
Human Resources
Information
Marketing
Company Background
 Cheaper on a per square meter basis by 30%
 Five- six time stronger than common hollow blocks
 Helps the environment by reducing plastic waste
 More durable and stronger by PSI (pound per square inch); ecobricks is 600 psi
while hollowblocks is 158 psi
 Faster 15% in time execution to produce
 Saves cement, sand and water
 Environment conscious
 People have higher environment awareness than ever before
 Accessible to raw materials
 Zero opportunity cost, since the machine is pedaled manually
 The heat does not come inside as plastic acts as insulator
 Aesthetic
 Unique and differentiated
 Strong CSR values



Simplified supply chain
Low resources needed and abundance of raw material
Strength
Weaknesses

 It has less manufacturing plants across the nation

 May attract new entrants because of low capital start-up
 Marketing
 It is un-decomposable and un-destructible
 On shredding it releases a compound gas which is very
harmful to the health and environment
 It weakens the ozone layer
 Easy to replicate
Opportunities
 Government may provide subsidy/incentives for green
business
 Global warming awareness leads us to support/ usage of
Ecobricks
 Considered a new trend
 Have a lot of product development
 Great way to solve homelessness in economically
backward countries
 Creates livelihood
 Plenty of room for product development
 Collaboration with NGOs and organizations
Threats

 Creative Commons free-to-distribute license

 Direct and indirect competitors
 LGU’s uncertainty of support
 Legal framework and regulation changes
 Countless minute shreds (“nurdles”) – many of them toxic – eternally polluting
our soil, fresh water and oceans.
 Not part of realistic solution to plastic poser
4) Alternative Course of
Action
Yes there is an opportunity for
Green antz to expand
No, there is no opportunity for
the company to expand
5) Conclusion and Recommendation